Recent Posts

Lies, Damned Lies, and Statistics: Top 5 Data Resources for Bloggers

Zack Rutherford
Everybody has an opinion. It’s nothing special. It proves nothing, not unless you’ve got the numbers to back up your propositions. Numerical data is absolutely essential to creating a successful blog. People don’t just want an actionable agenda, they want cold hard facts, supporting details, and colorful charts and graphs to back up whatever crazy ideas they’ve come up with.
Lies, Damned Lies, and Statistics: Top 5 Data Resources for Bloggers

33 Captivating Statistics That Could Change Your Marketing Strategy

AlexandraRose
There are enough restaurants in New York City for one person to eat out every night for 54 years and never visit the same place twice. If WalMart employees were an army, it would have the second largest military in the world. Do these facts help your social media strategy? Most likely not.
33 Captivating Statistics That Could Change Your Marketing Strategy

UK Social Media Statistics for 2014

Kate at Rose McGrory
Welcome to our third annual roundup of statistics for social media use in the UK. As in previous years, this post is written using the best data we could find at the start of 2014, looking at demographics, overall user numbers, and any other interesting snippets we came across.
UK Social Media Statistics for 2014

14 Stats to Inform Your 2014 Social Marketing Strategy

jordanv
While no single industry statistic should stand alone in informing future plans and strategies, a broader snapshot of social network trends, social consumer behaviors and brand social media results can help inform the big picture of social going into 2014.
14 Stats to Inform Your 2014 Social Marketing Strategy

10 Impressive Stats About Digital Moms

Katie Petrillo
Moms are adopting new technologies faster than the average American. We've compiled the following facts and fictures to educate agencies and marketers about this key audience, the digital mom, so they can make the best strategic decisions for their brands.
10 Impressive Stats About Digital Moms

Burger King Twitter Feed Hacked, They're Loving it: Positive Results by the Numbers

Elliot Volkman
Many people will tell you that Burger King's Twitter account being hacked is negative for their brand, but let's look at the numbers. The kind of press and attention they will receive as a result of the hack would have required nearly a $1,000,000 campaign investment.
Burger King Twitter Feed Hacked, They're Loving it: Positive Results by the Numbers

The State of Social Marketing: Industry Trends in Social Media Measurement

mlewis1
Because there are many ways to quantify the value of social media, marketers continue to struggle with social measurement. Based on the collective response of over 320 marketers reflected in our first annual report on The State of Social Media Marketing: Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012, we are starting to see clearly see measurement patterns based on industry, which are driven by the way they define social marketing success. In this blogpost we identify key social measurements that are most popular by industry.
The State of Social Marketing: Industry Trends in Social Media Measurement

Super Bowl XLVI Goes Social: Amplifying the Game Experience Online [INFOGRAPHIC]

mlewis1
The Super Bowl XLVI was a social media success thanks to the Indianapolis Super Bowl XLVI Host Committee and team at Raidious, who created and managed the first ever Super Bowl Social Media Command Center. Using the Awareness Social Marketing Hub, the were able to capture a tremendous amount of data and here is just a taste of what they will do with it.
Super Bowl XLVI Goes Social: Amplifying the Game Experience Online [INFOGRAPHIC]

55 Fascinating Facts About Social Media in Sweden

kullin
"More Swedes use social media on a typical day than traditional online media (35% vs 28% in 2010). And businesses and organizations follow consumers into the the digital space. There are for example now more than 100 Swedish corporate Twitter accounts with more than 1,000 followers. The most popular brand is H&M, which currently has more than 460,000 followers."

Things That Happen on the Internet Every Sixty Seconds

takemetoyourleader
"A couple fun and digestible bits of digital content were shared with me today. Infographics and well edited videos seem to be used increasingly as a great form of self promotion but at the end of a day I’m a sucker for well presented stats and figures."