Recently I set out to collect compelling, action-able, and downright jaw-dropping stats about digital marketing. But instead of just dumping them all onto the screen and letting you sort through them like some disorganized yard sale, I tried to corral these facts. I connected them to big-picture takeaways that will hopefully reassure your digital marketing strategy, or provide a persuasive argument for changing course to achieve better results.
Today’s consumers have different expectations, which is why brands are changing the way they market. Traditional outbound methods like banner ads and direct mail have given way to more informative inbound marketing tactics such as content marketing and online video . Inbound is all about helping brands generate leads, convert leads to customers, and create long-term customer loyalty through a variety of channels such as social media, blogging, SEO, and email. In short, inbound is a magnetic marketing strategy that takes a proactive approach to pulling customers into your company instead of reactively interrupting them with messages and then praying for leads.
2014 was a great year for content marketers. We saw our social feeds fill up with everything from blogs, infographics and e-books, to white papers, podcasts and videos. We created and posted more content than ever before, which has resulted in 93% of organizations now using content to market their brand.
Feeling frustrated because you can't figure out how to make your customers happy? These stats will show you what you need to do to earn their loyalty and keep them coming back for more this holiday season and throughout the new year.
Everybody has an opinion. It’s nothing special. It proves nothing, not unless you’ve got the numbers to back up your propositions. Numerical data is absolutely essential to creating a successful blog. People don’t just want an actionable agenda, they want cold hard facts, supporting details, and colorful charts and graphs to back up whatever crazy ideas they’ve come up with.
There are enough restaurants in New York City for one person to eat out every night for 54 years and never visit the same place twice. If WalMart employees were an army, it would have the second largest military in the world. Do these facts help your social media strategy? Most likely not.
Welcome to our third annual roundup of statistics for social media use in the UK. As in previous years, this post is written using the best data we could find at the start of 2014, looking at demographics, overall user numbers, and any other interesting snippets we came across.
While no single industry statistic should stand alone in informing future plans and strategies, a broader snapshot of social network trends, social consumer behaviors and brand social media results can help inform the big picture of social going into 2014.
Moms are adopting new technologies faster than the average American. We've compiled the following facts and fictures to educate agencies and marketers about this key audience, the digital mom, so they can make the best strategic decisions for their brands.
Many people will tell you that Burger King's Twitter account being hacked is negative for their brand, but let's look at the numbers. The kind of press and attention they will receive as a result of the hack would have required nearly a $1,000,000 campaign investment.