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Back in the early 2000s, there were visionaries who saw the promise of social and what it could be, and it didn’t have anything to do with technology. One of those visionaries is Brian Solis, the principal analyst with Altimeter Group, which helps companies adjust to technology disruption. He's also an author and in-demand speaker on the startup circuit. He opened the first morning of the The Social Shake-Up 2014 on Tuesday, Sept. 16, with Social Media Today’s co-founder and CEO, Robin Carey. Read on to figure out how you'll strike back at technology with human-to-human connection.
The idea of wearable technology as a mass market category is relatively new and still quite volatile -- where the expectations of change are very high. Moreover, some analysts say that user demand in the wearables market has already arrived, despite the relatively low adoption rates.
With more and more skilled labor striking out on their own as independent contractors and businesses de-centralizing and looking for talent in new ways, Apple underscores the importance of productivity by creating products that help make these individuals more productive at both home and work, with the promise of personal insight that makes managing work-life balance possible.
Apple, perhaps more than any other consumer brand, has always relied on evangelism from early consumers to propel its success. The big announcement of the iPhone 6 and Apple Watch this week signifies that this era may be over for five reasons.
While most of the tech and business press focused on the functionality of the Apple Watch, discreetly milling around the event were the fashion press, invited by Apple’s new fashion and design team. The fact that Apple Watch comes in three distinct collections — Apple Watch, Sport, and Apple Watch Edition — mirrors how fashion targets different demographics and tastes with separate lines.
Use big data to understand your customers’ demands, needs and preferences. By leveraging over the social media likes and shares about your products, you can generate big data analytics in understanding which among your products and services seem to satisfy your customers.
"When we look at the global picture, it would be easy to say that the tablet market is slowing down," said Jean Philippe Bouchard, research director at IDC. "But, when we start digging into the regional dynamics, we realize that there is still a good appetite for this product category."
Altimeter defines digital transformation as, “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touch-point in the customer experience lifecycle.” Who is running this transformation?
The mobile app economy was worth $53 billion in 2012, and the forecast for 2016 is that it will grow to $143 billion. The figures vary slightly from researcher to researcher but the fact is that mobile is really big. Revenue is generated through in-app purchases, in-app ads, and big data accumulation. The most promising sections are social networks, utility, advertising, and productivity. The fastest growing markets are APAC and Latin America.
Strong predictions are being made as to how connected our everyday products will be in the not-too-distant future. Will the bottom drop out of "relevancy" for us as digital marketers?