- Content Marketing
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small Businesses
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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Since the early days of computing, ever shrinking computers have been on a collision course towards human integration. The distinction between what is physical and digital continues to dissolve. I observed a friend of mine the other day had 6 devices on his person; 2 phones, 2 tablets, a fitbit, and a laptop. But, even those devices are being “splintered” down even further. The numbers of sensors (tiny little computers) embedded within today’s mobile devices are exploding.
Because I am the type of person who could spend a whole weekend listening to TED talks, I was thrilled to hear about and listen to #TEDatIBM this week. The person who inspired me most was Lisa Seacat Deluca who is an IBM’er, and not just any: she is IBM’s most prolific female inventor and a mobile software engineer.
Larry Ellison, co-founder and CEO of Oracle for 37 years, is stepping out of that role to assume the role of Executive Chairman of the Board and Chief Technology Officer (CTO). The current chairman (and former Oracle CFO) Jeff Henley becomes the vice-chairman while Oracle co-presidents Safra Catz and Mark Hurd step up into CEO roles. But is this really as big of a shake-up as it may seem to some?
Back in the early 2000s, there were visionaries who saw the promise of social and what it could be, and it didn’t have anything to do with technology. One of those visionaries is Brian Solis, the principal analyst with Altimeter Group, which helps companies adjust to technology disruption. He's also an author and in-demand speaker on the startup circuit. He opened the first morning of the The Social Shake-Up 2014 on Tuesday, Sept. 16, with Social Media Today’s co-founder and CEO, Robin Carey. Read on to figure out how you'll strike back at technology with human-to-human connection.
The idea of wearable technology as a mass market category is relatively new and still quite volatile -- where the expectations of change are very high. Moreover, some analysts say that user demand in the wearables market has already arrived, despite the relatively low adoption rates.
With more and more skilled labor striking out on their own as independent contractors and businesses de-centralizing and looking for talent in new ways, Apple underscores the importance of productivity by creating products that help make these individuals more productive at both home and work, with the promise of personal insight that makes managing work-life balance possible.
Apple, perhaps more than any other consumer brand, has always relied on evangelism from early consumers to propel its success. The big announcement of the iPhone 6 and Apple Watch this week signifies that this era may be over for five reasons.
While most of the tech and business press focused on the functionality of the Apple Watch, discreetly milling around the event were the fashion press, invited by Apple’s new fashion and design team. The fact that Apple Watch comes in three distinct collections — Apple Watch, Sport, and Apple Watch Edition — mirrors how fashion targets different demographics and tastes with separate lines.
Use big data to understand your customers’ demands, needs and preferences. By leveraging over the social media likes and shares about your products, you can generate big data analytics in understanding which among your products and services seem to satisfy your customers.
"When we look at the global picture, it would be easy to say that the tablet market is slowing down," said Jean Philippe Bouchard, research director at IDC. "But, when we start digging into the regional dynamics, we realize that there is still a good appetite for this product category."