While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. This is a race that’s won by more tortoises than hares—slow, steady, persistent progress. Your technology firm needs to be in the social media race for the long run. That requires a game plan that’s achievable and, above all, avoids social media burnout.
“Go big or go home” is the mantra that drives the current ad-tech gold rush. It refers to the prize that awaits ventures capable of scaling their audiences — the faster the better — guaranteeing huge ad budgets in the rapid shift from traditional to digital media. But, as in every other gold rush, a few “unicorn” successes don’t guarantee a sustainable ad-tech industry.
In addition to questions about the barriers to digital engagement and transformation , I’m also often asked what I think are the primary components of organizational success in the Digital Era. Building on the ideas in Becoming a Digital Organization: A Three-Phase Journey , I’ve developed a digital transformation framework that leverages a bricks and mortar metaphor
As part of a new body of research, a number of tech firms (along with firms from six other industries) were surveyed about their top business challenges and marketing priorities for 2015. The results are intended to offer insight into the best approaches for driving success in the coming year.
We are addicted to our technological devices, we use them every day with friends, at work and even take them to bed with us. What many of us don't know is that our reactions to technology are largely engineered. This article shows you what these mechanisms are and what we can do about it.
The spectrum of possibilities for device applications within the Internet of Things (IoT) may be limited more by our own imagination than any other factor. As an example, consider the variety of demonstrations for small drone aircraft technology at the International CES 2015 this past week in Las Vegas.
Are effective online monopolies (Google has 90% of the European search market for example) a good or bad thing? Obviously in the real world monopolies are viewed with suspicion, particularly when a dominant position is then used to raise prices, unfairly squeeze competitors and generally provide a poor deal to customers. But a monopoly on its own is not enough for regulators to step in.
There are two basic groups of Internet of Things use cases. One is centered around enterprises and entrepreneurs looking to invent new IoT products or services, and the other focused on those looking to optimize their operations. And the truth is that many of our clients, the businesses who stand to gain or lose the most based on their IoT strategy, represent both roles. They are inventors, and they are operators as well.
The competition for market share in the mobile cloud arena will escalate during 2015. The cloud content and services markets -- enabled by the ubiquity of smartphones and media tablets -- are now the battleground between major content providers, device manufacturers and internet service providers.