Technology has revolutionized how marketers interact with attendees at live events. Gone are the days of merely putting a brand’s name on signage and having it announced during a break. Take Oculus Rift, which allows marketers to create an immersive 4D world where attendees find themselves engaged by an entertaining marketing experience.
Last year the Internet focused on the much-reported backpack video of a woman being catcalled more than 100 times in three hours of walking around New York City. In that instance, the viral video showed us through digital devices the kind of harassment women--or at least women living in cities-- have to deal with every day. Yesterday, however, that harassment was taken to a new level. Mashable reported that a woman in London was a victim of “cyber flashing,” a term that might not be familiar to most people.
Multiple news outlets are reporting that Apple will be debuting a new version of the Apple TV at their Fall event in September. We break down the latest features and whether this is a win for the technology conglomerate.
The year was 1996. I had just signed up for Hotmail – a free email service. I had recently been introduced to email – something I rarely used, but was increasingly relying on it, especially to communicate with friends who were far away. But Hotmail was amazing. It was free.
While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. This is a race that’s won by more tortoises than hares—slow, steady, persistent progress. Your technology firm needs to be in the social media race for the long run. That requires a game plan that’s achievable and, above all, avoids social media burnout.
“Go big or go home” is the mantra that drives the current ad-tech gold rush. It refers to the prize that awaits ventures capable of scaling their audiences — the faster the better — guaranteeing huge ad budgets in the rapid shift from traditional to digital media. But, as in every other gold rush, a few “unicorn” successes don’t guarantee a sustainable ad-tech industry.
In addition to questions about the barriers to digital engagement and transformation , I’m also often asked what I think are the primary components of organizational success in the Digital Era. Building on the ideas in Becoming a Digital Organization: A Three-Phase Journey , I’ve developed a digital transformation framework that leverages a bricks and mortar metaphor