I think we all realized comment sections were doomed when even the extreme measure of attaching the right to comment to a Facebook account didn't help to civilize things. It was thought that what allowed people to be awful on the internet was the anonymity. Speech was cleaved from consequence, but if you make them comment via Facebook, the trolls would have to use their real names. That would make them think twice, right?
Nowadays most businesses are expected to have some form of social media presence, which can add even more bulk to an already busy to-do list. And, with so many different social media channels available, it’s not totally obvious where one should focus attention. Play your cards wrong, and social media activity can become distracting, or feel like grasping at straws.
If you don’t want to go content insane, you need to include agile marketing tactics in your content plans to create content that converts. How? By starting simple, then analysing, reporting and adapting your content processes according to your analytical findings.
Since the dawn of recorded history (and likely before), pundits and pontificators have warned of the promise and peril of new technologies. I recently had occasion to reflect on the dualistic nature of technology firsthand when faced with the dilemma of how to spend a few hours of free time the other evening.
Most of us spend a lot more than 30 minutes on social media, but many of us wish we could figure out how to do it. All of the different platforms and rabbit trails are a time-sucker if you aren’t careful, but social media is part of the way business operates these days.
Time management has always been a hot topic. It’s so easy to get lost down the rabbit hole and realize two hours later you did not get anything accomplished. If you work in social media, then you get what I’m talking about. Here are four ways that I've found to help manage my time on social media.
Who doesn’t like watching cat videos, epic rap battles and finding out what friends are up to this weekend? Is any of it conducive to growing my business, my brand or my community? Definitely not. Inspired and influenced by Chris Brogan’s new book, The Freaks Shall Inherit The Earth, and in it, his description of systems, schedules, to-do lists and finding discipline, I vowed to make positive changes.
For small businesses and solopreneurs, blogging couldn’t be more vital in terms of helping you to stand out as an expert in your niche, and consequently, attract the right traffic to your website. We call this technique "The Top of Your Marketing Funnel."