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Tools & Apps

March 01, 2015
Almost all business owners and marketers include social media marketing techniques in their mix. As an entrepreneur, you have a responsibility to connect with your potential and current customers and present your products or services or useful content in the most effective manner. The following tools will help you create a more productive social media campaign.
social media campaign tools
January 12, 2015
Drafting a content strategy from the ground up is a tall order. While it's a matter of elbow grease for marketers with access to a wide variety of expertise — professional writers, analytics specialists and content strategists — it's a daunting task for smaller marketing teams.
November 23, 2014
Rapid Fire Reviews are back as another social media tool gets evaluated against The Nacho Scale. This week it's ThinkUp, a Twitter and Facebook insights tool that's backed by Anil Dash. Read on for a breakdown of the use, value and limitations of ThinkUp and Ross' ultimate recommendation on whether you should give it a try.
November 13, 2014
Robots will enslave us all; however, until then, they make it possible to get quite a lot done on one’s own. This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work and personal life productive, collaborative, and organized.
October 28, 2014
Do you ever find yourself creating to-do lists for organizing all of your to-do lists? Are you struggling with establishing a system for storing files online? Is the idea of sharing your screen in an online meeting a daunting task that you would prefer to completely avoid?
July 03, 2014
There are a heap of posts and infographics floating about the web that detail the best days and times to post to the various social media platforms. But while generic data can be useful and can provide you with a level of guidance, the generic audience they’re targeting with those times is not your audience.
July 02, 2014
Perhaps taking a cue from Tumblr’s growing success, Twitter announced on June 18th that the web site, along with the Android and iOS Twitter apps, will now support animated GIFs. The announcement came, of course, via a tweet from Twitter support, and the reaction was an almost unanimous “Finally!”
July 01, 2014
So, the Fourth of July is almost upon us, and in addition to grilling, swimming and lighting sparklers, a digital ad agency wants you to throw tweeting onto your long-weekend agenda. Between now and Friday, if you include the hashtag #4thofjuly in your tweets, you can automatically set off a fun virtual fireworks display.
June 30, 2014
If something like Yo appeals to us so that we can simply let people know we’re thinking about them, but need an app to do it, it says something about our so-called digital life, our dependence on technology and society overall. Perhaps there’s something to the rising trend of digital detox retreats after all.
June 30, 2014
Since the introduction of the Google Hummingbird Algorithm, Google has combined Google Places with Google+ Local and rebranded it as “Google My Business.” This change from Google shows that they understand the importance for businesses with a high street store or office to be found online.