Hundreds of thousands of customer conversations happen on social media every day. Learn more about social listening on the next #SMTLive webinar. Register here.

Twitter

April 28, 2015
We now have four official candidates for the 2016 presidential nomination, three Republicans and one Democrat. Each of them used Twitter to promote their announcements. How they used it varies tremendously among them. It is too soon to tell if their initial Twitter splash ( twash ?) is indicative of things to come, but the contrasts in tactics and results are striking.
April 28, 2015
Twitter-based marketing isn't easy, but there are certain elements that are part and parcel of every Twitter marketing campaign. If you keep them in mind, you can optimize Twitter marketing deliverables for your business.
April 27, 2015
If you haven’t thought about incorporating Twitter video into your social marketing strategy, there are plenty of good reasons to start. But as with most tools, you need a little know-how to use them to get the biggest benefit. So, if you have no idea where to start, try these 9 great ways to get the Twitterverse a flutter with talk about your content.
April 25, 2015
Social media sites such as Twitter are always walking that fine line between allowing free speech and protecting their users against abusive tweets. As you can imagine, with the number of users Twitter has on their site on a daily basis in combination with the number of tweets sent, protecting users’ rights without stepping on the rights of someone else is a challenge.
twitter algorithm
April 24, 2015
Let’s be honest – it’s pretty much impossible to know that you don’t know something that you don’t know. That’s why we’ve collected a list of our favorite little-known, hidden, or long-forgotten features on Facebook and Twitter.
April 22, 2015
Twitter has been one busy little bird this spring. While Twitter updates are not uncommon, it’s worth noting that this month alone, everyone’s favorite microblogging platform has released four significant updates to various feature sets. Do you know what they are?
April 20, 2015
​ Social media has exploded. People of all ages and backgrounds are using social media to share their experiences with their fan base, friends, and even complete strangers. The amount of options for sharing content socially continues to grow. Today I’ll focus on the exact social media outlets you need to incorporate into your online marketing game plan immediately.
April 17, 2015
Why and how do you start a conversation on this social network? What kind of message to post? Starting a conversation on Twitter is interesting, and it’s also a major issue for users of the social network. Indeed, most of the people who use it personally or professionally, especially Community Managers and everyone who has an account, would like to communicate with their followers.
April 17, 2015
While most marketers are focused on getting content into the news feeds of the world, it’s important to remember the less obvious functions and marketing applications of social channels. Here, I'm choosing to focus on Facebook and Twitter as they are the most advanced in paid capabilities and therefore starting to be overlooked in other areas.
April 15, 2015
Here’s the bad news about social media marketing: it demands an endless stream of content, updates, and interaction from you (and we know how busy you already are, right?) Here’s the good news: with the right framework, creating a healthy stream of social media content for your profiles will become much easier (and more effective to boot). Instead of taking a guess at what your fans and followers would be interested in seeing every time you send a tweet or post to Facebook, you can set up strategic categories from which to pull engaging content.
social media content twitter

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