Organizations have seen great success when a large part of their employee base also acts as social media contributors. Join us for a webinar on March 31th at 12pm ET.  Click here to register.


March 29, 2015
Once Twitter started taking off back in 2009 and 2010, there was a lot of speculation about how their platform would affect Google. Over the years, speculation has ranged from tweets becoming a leading SEO factor to Google actually buying the company.
SEO Twitter and Google partnership
March 30, 2015
With over 280 million active users, Twitter is arguably the second largest social networking platform. A couple of Italian researchers have claimed that around 20 million of these accounts are fake, but that still leaves a user base that is compelling, if only for the size alone. Let’s take a closer look at Twitter and explore some of the reasons why your brand should be tweeting.
March 27, 2015
Test your outlets and your audience’s engagement when you begin to use hashtags. Maybe your audience loves hashtags on Facebook but doesn’t engage with you on Twitter when you use them?
March 26, 2015
Have you noticed a decline in follows or likes recently? Or are you simply curious about what attracts and turns off consumers? We can help you dig deeper into the social media world and help your company be proactive about its online content.
March 24, 2015
Twitter is a marketers platform. Succinct and purposeful (at least it should be to be successful on the platform) Twitter can be a tool to perfect a marketers communication skills. Hence why this study, which analyzed the Twitter messaging of 1,034 CMOs in B2B and B2C sectors, is a good bit of data to look at and process. The analysis focuses on more than 131,000 messages sent to figure out how CMOs engage with people, their brands and influencers.
March 24, 2015
Is it just me or is social media getting progressively more, well, social? You’ve got Instagram for sharing pics, Snapchat for pics and vids, and now Meerkat for live video streaming. For those of you scratching your head, Meerkat is a live video streaming app that has made quite a splash on Twitter in recent weeks and, more importantly, may represent the next stage in the evolution of social media.
March 24, 2015
The power that social media and technology can have on a business when used correctly can be incredible. Enough to cement a brand's complete ethos and personality while offering a platform of engagement with customers, both can boost sales and promotional activities to produce unrivaled results. In recent years, 'The Year of the Mobile' has been predestined, each year surpassing expectations to grow into a more powerful necessity in a marketer’s toolbox.
March 24, 2015
Successful personal branding and job search requires both social media and physical networking. This blog post offers strategic suggestions for the convergence or grounding of these networking efforts when using Twitter. Sometimes I worry about my marketing students. Yes, many are strategically...
Tweets on the Ground: Optimizing Twitter for Personal Branding
March 24, 2015
Twitter is an awesome tool that can help you generate more followers, and bring in more clicks and eventual revenue for your business. Let’s take a look at what can really help your Twitter account out, getting more engagement and clicks!
March 22, 2015
Facebook active users are much more likely to be clicking ‘like’ button than Google plus or Twitter active users are to be hitting +1 or ‘favoriting’. Active Facebookers are also more likely to be interacting with their friends, revels new study from Global Web Index.
social media activities