For anyone who pays attention to the stock market (which I don’t) or the news (which I do), it’s clear that Twitter hasn’t been looking so hot these days. Last month, the social platform fell short of its projected revenue for the first time as a public company. Somewhat embarrassing, right? Twitter’s much younger cousin Instagram even surpassed its monthly active user count when it hit 300 million monthly active users back in January.
The 11 th season of ABC’s The Bachelorette premiered this week to the kind of social media fanfare normally reserved for a royal birth or a political scandal. It got me thinking: how did The Bachelor do it? How did they manage to build and captivate a rabid social community? And what can social marketers learn from it?
Recently, I started adding images to my Tweets and saw an impressive increase in engagement. Then a colleague emailed me and suggested that if I used Twitter Cards instead of images, I would see even greater numbers of retweets and my Tweets would travel faster and farther through the Twittersphere.
Reddit, the online message forum, announced last week that it is updating its policies to curb harassment between users on its site. The decision follows Twitter’s roll-out of new anti-harassment tools this spring, and many consider the changes to be long-coming.
You’ve been saying it for over a year now - tomorrow will be the day you finally automate your twitter account. Not completely (we don’t want you to become spam) - but intelligently mastering the social media tool. Automating it in a way that makes your twitter account even more exciting- even more engaging- than updates about what you ate for dinner last night.
I was happy to give a training at a local non-profit recently. The organization is going through a state of transition and some people are losing their positions. I gave a mini-course on how to use social selling techniques to present yourself on LinkedIn, and how to connect with prospective employers, peers and influencers at those prospective employers. One thing that caught me by surprise was that many people needed a lot of help just getting started. They were not familiar, much less proficient with LinkedIn, or other social networks like Twitter, or with create blog posts. In this article, I’m providing 5 tips and 15 links to help Beginners get started on social media and learn these critical platforms and tools.
Periscope and Meerkat the latest trends taking over Twitter (and now Facebook for Meerkat ) is live-streaming video. The apps have the potential to change the way we experience live events from afar, be they sports games or live news To get you started on creating a more customized Periscope and Meerkat experience here are a couple of ways that you can search for live-streaming videos on Twitter.
I’m on Twitter to share ideas and build relationships. Are you? Your profile picture is a big part of the building relationship parts. You know, the first impression part. What do you do when you meet someone for the first time? You shake their hand. You tell them your name. You smile, I hope. “Nice to meet you” isn’t an amazing opening line, but provided you’re sincere it’s a reasonable place to start. Have you taken these common-sense practices to Twitter? It never ceases to amaze me how many people don’t. They want to be creative. Kooky. Show-offy. Mysterious. All kinds of things. Sometimes they’re just plain clueless.
In the past week, I’ve felt the power of the influence shifting in the social business marketplace. It seems that most brands have figured out that it’s more authentic, genuine, and real to partner with an influencer than to run more social media advertising. I’ve literally had 4 different brands reach out to partner on Twitter & Instagram with content, and they want me to feel rewarded for sharing their awesome content. It’s a new strategy to really deliver to the social media audiences based on the niche of the influencer.