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August 04, 2015
Social media exploded with outrage last week with posts decrying Walter Palmer’s shooting of Cecil the lion , with over 800,000 tweets, alone. Soon after, social media exploded with “somewhat less” outrage that there was more outrage about Cecil the lion than there was about black victims of fatal shootings . Some even took to the Twitters with the hashtag #AllLionsMatter 40,000+ times to satirize the controversy . Then, of course, #UFC190 captures Twitter’s attention with over 700,000 hashtag uses. But for all of the attention to Cecil, shootings of black citizens in the U.S. and the Ultimate Fighting Champion fight, President Obama and his trip to Africa garnered the most comments on social media last week (since last week, comments about Obama have shifted to clean energy and climate control).
August 03, 2015
Would Google consider buying up Twitter? That’s the question that’s been gaining traction in recent months, and is building momentum again today. So what are the key benefits and reasons behind such a move, from both sides?
Is Google Looking to Buy Twitter? Latest Market Moves Spark Speculation | Social Media Today
July 31, 2015
By far, Twitter’s most basic function is still its best. Twitter gives you the ability to connect with almost anyone in the world, or at least the 280 million global users. However, many small businesses are yet to fully utilise it s marketing potential. And it all comes down to seeking out the right people on Twitter, at the right time.
July 31, 2015
With this week's announcement of Twitter's declining growth and press speculation around its potential demise, I feel like I'm losing my best social media friend. Twitter is my favorite platform and the thought of it losing steam as a valuable social media tool makes me very unhappy.
July 28, 2015
Twitter has released its Q2 2015 results and the information presented has been met with mixed results. While revenue rose to $502.4 million, user growth remained a concern.
Twitter Q2 Earnings: Better Revenue, Growth Remains Slow | Social Media Today
July 29, 2015
Twitter is an excellent social media platform for expanding your reach to a larger set of audience. Today, businesses of all sizes are using it as an integral medium for promoting brand awareness. While the number of followers a brand can attract is a fair indication of its popularity, it may not always depict the right picture. Quality is much more important than sheer numbers. In order to achieve promotional success on Twitter , it's important to build a loyal base of engaged users.
Twitter Followers
July 24, 2015
One of the weird off-shoots of our interconnected digital age is that anybody can pick a fight with anybody. And this is true not just for celebrities sniping each other over awards snubs, but for groups as disparate as anime nerds and the terrorist group ISIS. No, seriously, anime nerds are going after the terrorist group ISIS, and they're using a super-kawaii mascot named ISIS-chan to do it.
ISIS chan
July 23, 2015
Twitter has apologized for a fraternity-themed happy hour it threw at its headquarters in San Francisco this week that many have regarded as ill-timed given the company’s recent gender discrimination lawsuit and other greater concerns about diversity in Silicon Valley that have been discussed prominently in the media as of late.
twitter frat party
July 22, 2015
President Franklin D. Roosevelt used to communicate with the American public with fireside chats. The Obama administration often communicates with the American public using new Internet tools. Most recently, the administration has created a Twitter feed and a web page devoted to the Iran nuclear agreement.
July 18, 2015
Did you know that 58% of job seekers use Twitter in their job search, and that, 76% look at company profiles for opportunities. Twitter is a powerful tool recruiters use to fill open positions. With It, recruiters can network and grow their candidate pool without breaking the bank. And this infographic shows, how.
How To Use Twitter For Recruiting [Infographic] | Social Media Today