Recent Posts

A Call for Social Media Restraint During a Crisis

Vanessa DiMauro
We are in the midst of a social media revolution, where sharing tools are free and fast. Always consider the impact of your actions when you post that Twitter card with an image. Please.
A Call for Social Media Restraint During a Crisis

"But What Should I Tweet?" Said the Small Business Owner

Bernadette Coleman
Not every tweet will interest everyone in your audience, and that's fine so the question is what and when do businesses need to Tweet and what are the best practices?
"But What Should I Tweet?" Said the Small Business Owner

How a Business Can Benefit from Social TV

bigcouchmedia
You may or may not have heard the term social TV, but it’s not only changing the world we live in but how marketing is done. Defined as the act of social networking while watching television, this new practice is not just a trend but becoming the norm in many households. So what does this all mean for marketers?
How a Business Can Benefit from Social TV

5 Social Media Projects for a Rainy Day

Ross Richendrfer
It's easy to get wrapped up in the storm of social media, but savvy social media users are deliberate about their engagement. They make a concerted effort to have regular "indoor recess" days, where they step away from the tweet-by-tweet action, and focus on select projects with the promise of longer-term impact.
5 Social Media Projects for a Rainy Day

3 Reasons Monica Lewinsky Joining Twitter Is a Good Thing

Marie Alonso
Monica Lewinsky has a Twitter account – as of Monday, Oct. 20. While the launch of @MonicaLewinsky is not national news, it is news on a grand scale because, while she will forever be connected to the transgressions of her chaotic White House youth, Lewinsky is a survivor – recharged and reinvented and, on Twitter, brilliantly rebranded.
3 Reasons Monica Lewinsky Joining Twitter Is a Good Thing

Getting the Most Out of a Twitter Chat

bigcouchmedia
Twitter chats can be a great way to utilize social media and build a relationship between a business and its audience. Unfortunately, people have short attention spans and Twitter has a lot of conversations going on simultaneously that can quickly distract your audience. Here are a few ways to make sure your next Twitter chat is a real success
Getting the Most Out of a Twitter Chat

Low Engagement? Is Your Account Too Boring?

MeganMarieT
When social selling on Twitter, how can you make your profile more eye-catching and less boring to decision-makers? Don’t be afraid to show your personality by sharing your opinions, personal news, and pictures, as well as mentioning and RT’ing others.
Low Engagement? Is Your Account Too Boring?

How to Build a Valuable Following on Twitter

DenmonLawFirm
Our digital age is now in full swing with social media platforms such as Twitter, Facebook, Instagram, and LinkedIn having increasing popularity and even more reasons to join. As one of the fastest growing social networks, Twitter uses its 140 characters, real-time online news, and mobile multimedia platform to its advantage where user experience controls the way you interact with one another
How to Build a Valuable Following on Twitter

Are You Dropping the Ball on This Fantastic Outreach Marketing Tactic?

Kristen Matthews
Marketing with your consumers instead of at them. Easier said and written down than done. I know, I’ve been there. Some days I am so tempted to create a banner ad, sponsor a self-serving tweet or drop a link to a recent ebook without taking the time to explain how it helps a potential consumer.
Are You Dropping the Ball on This Fantastic Outreach Marketing Tactic?

10 Twitter Accounts That Prove Twitter Has Changed the World

Marie Alonso
When the President of the United States, a reality TV megastar, a cookie, an Ivy League icon and one of the world’s most prominent newspapers are communicating information to their target audiences via the same platform, you can rest assured the world has changed.
10 Twitter Accounts That Prove Twitter Has Changed the World