Recent Posts

Everything Brands Should Know About Twitter's New 'Recap' Feature

redpepperland
Twitter is rolling out a new recap feature called "while you were away." Is your brand ready to take advantage of it?
Everything Brands Should Know About Twitter's New 'Recap' Feature

How Valuable Is Twitter, Really?

Adi Gaskell
I’ve been thinking a bit about Twitter lately, and just how useful it is as a tool or platform. The pondering was prompted by a discussion I had with the author of a new report into social media best practices in the National Health Service.
How Valuable Is Twitter, Really?

Five Ways Twitter Analytics Can Make You a Better Marketer

larrykim
If you’re anything like me, Twitter Analytics will soon become your latest obsession. In this post, I’ll give you a guided tour of Twitter Analytics and show you five actionable insights you can apply to your social and content strategies, so let’s dive right in!
Five Ways Twitter Analytics Can Make You a Better Marketer

How Businesses Can Leverage Local Twitter Marketing

stevepyoung
In this post, we asked social media experts their advice on how businesses can leverage local tweets in their social media marketing.
How Businesses Can Leverage Local Twitter Marketing

Social Media During the Super Bowl: A Second Screen Playbook

Juliana Casale
While football fans gear up for game day, big-name brands are putting down some serious dough. How can advertisers take advantage of second screen commercial-sharing behavior on social media?
Social Media During the Super Bowl: A Second Screen Playbook

Digital Breadcrumbs and the New Media Intelligence

Leslie Nuccio
In 2013 I posed the question, “If a tweet falls in the forest, does it make a sound?” From the perspective of a brand putting out that content and looking for engagement, the answer was – and still is – no. If nobody is seeing, hearing or sharing our content, our returns are negative.
Digital Breadcrumbs and the New Media Intelligence

Driving Maximum Engagement on Twitter

Eric Enge
What happens when you study nearly 2M tweets to see what factors have the biggest impact on engagement on Twitter? Study author Eric Enge hosted Rand Fishkin and Neal Schaffer to discuss his findings.
Driving Maximum Engagement on Twitter

How to Turn Your Social Media Profiles into Your Resume

Jennifer Bourne
Looking for a job? Use your social media profiles as an online resume. Unless you work completely out of the online world, our social media profiles are your best resumes. They are quick and easy to update and to share with potential recruiters. They not only list your work experience and education, but also show your skills, portfolio, and how you interact with others.
How to Turn Your Social Media Profiles into Your Resume

Social Advocacy and Politics: Was #JeSuisCharlie #JeSuisBiggestHashtagEver?

DrDigipol
While the schoolmarms parse data over whether #JeSuisCharlie is the most popular hashtag ever, the most popular news (not sports) hashtag ever, or the most popular one-day hashtag ever, what struck me is the disparity between news hashtags and entertainment hashtags. Is this disparity further evidence of the shallowness of the masses, of a mass sense of disinterested hopelessness, or the irresistible urge to blather on Twitter? Or perhaps people have a multitude of interests that ebb and flow in their social media chatter.
Social Advocacy and Politics: Was #JeSuisCharlie #JeSuisBiggestHashtagEver?

Using Party Tweets to Guide Urban Planning

Adi Gaskell
When social networks such as Foursquare started to offer people the chance to plot where they were at a particular point in time, it was initially feared that it would offer criminals a great opportunity to scout out potential burglary hot spots. I’m not sure that those fears have really materialized, but what has happened is the huge amount of data we publish to social networks has been used to plot everything from the spread of flu to the prospects of box office success.
Using Party Tweets to Guide Urban Planning