Discover new ideas for shaping a content strategy that will appeal to a younger mobile audience.


September 30, 2015
While nobody is denying the power of YouTube or Instagram’s video-sharing capabilities, there are other outlets—though substantially less popular or commonplace—worthy of not only being made mention, but actually being used to make real mobile video marketing happen. Still a bit lost? Here are three apps that deserve more credit than they’re currently getting.
September 29, 2015
Tentpole marketing is about centring your promotional activities around big events. The term was first coined in Hollywood to describe the hype surrounding popular movies, as interest levels peak over opening weekend. In an effort to secure bums on seats, marketers devote big bucks when release dates near, and this spike in engagement is said to represent a tentpole propping a canvas of anticipation.
September 23, 2015
Facebook has announced support for 360 degree videos in the News Feed, bringing forward the next era in video creation and marketing.
Facebook Introduces 360 Degree Videos | Social Media Today
September 21, 2015
Boasting 40 million registered users so far, Vine is delivering five pieces of fun and engaging video content to Twitter users each second. For brands that are already on Twitter, developing Vine-specific content is a natural next-step -- Vine videos can be seen directly in Twitter feeds and they drive much higher engagement since those videos are native to the Twitter platform.
September 08, 2015
Michelle Gautrin, Adobe’s Senior Social Media Strategist (APAC), gave us a behind-the-scenes look at how Adobe uses social content to drive subscriptions, measure success during the event, and left a few tips for you to think about when you’re planning your next event.
Michelle Gautrin, Adobe's Senior Social Strategist (APAC)
September 03, 2015
Via Shutterstock Via both Wired and Mashable , in the wake of the slow death of Adobe Flash ( which we covered here ) comes some good news. Several of the biggest tech companies are getting together to create and support an open-source, royalty-free video format for all to use . This is probably...
video format
September 02, 2015
A few months ago, my mother sent me a link to a YouTube video and told me to look for her among members of the choir. I watched the video. In it, folk singer Tony Turner sings a protest song against the Conservative government of Canadian Prime Minister Stephen Harper. The song is called “Harperman.” It’s a sendup of the misadventures of Stephen Harper and most of the choir members are from a Unitarian Church.
July 29, 2015
Videos are fun, of course, plus they share with customers the human side of brands. Through video we can hear the voices behind the brands speak, as well as witness the processes that go into the making of a product. But is anyone actually watching?
video marketing 2015
July 22, 2015
Vertical videos are irritating in such a small way that it seems petty to complain about them, but that isn't going to stop me from doing so. The scourge of casually filmed footage, vertical video is what happens when someone shoots something with their smart phone and holds it in the typical vertical fashion.
grass wrong
July 18, 2015
Wanna’ know who’s making the most watched video content across social channels? The team at video intelligence platform Tubular have started up a new, monthly listing of the most watched video creators across Facebook, YouTube, Vine and Instagram , providing an overview of who’s winning in video content, including data on total views for the month, engagement stats and new followers gained within the period.
The Most Popular Video Content Creators Across Social Channels – June 2015 | Social Media Today