Video provides immediate gratification Consumers are a busy bunch and don’t always have time to read long missives about what makes a brand so amazing. In fact, some studies show that affluent customers prefer video advertising over any other type of digital ad. People want to be engaged, entertained, and informed -- the quicker and more concise, the better. Video marketing allows you to reach your target audience in ways print or audio advertisements can’t.
Is it just me or is social media getting progressively more, well, social? You’ve got Instagram for sharing pics, Snapchat for pics and vids, and now Meerkat for live video streaming. For those of you scratching your head, Meerkat is a live video streaming app that has made quite a splash on Twitter in recent weeks and, more importantly, may represent the next stage in the evolution of social media.
It's still early to predict whether Meerkat will be adopted by the masses. For now, Meerkat seems to have designed a social network that integrates the latest trends in digital marketing - mobile, consumable, personal, and seamless. As always, using a new platform is nice but understanding its strengths to provide consistent value will determine a brands success on Meerkat or any other social marketing channel.
We all know that video is the future of online marketing, even Mark Zuckerberg says so! The greatest battle to social media marketing leadership is coming and Facebook is betting all on video content, hitting hard on YouTube. Are you ready for the video marketing war?
Who wouldn’t want to make another attempt to woo users that engaged with their brand, but didn’t quite convert in the way they wanted them to? While retargeting isn’t new, many marketers don’t realize that this is available for video ads. If you are creating a series, retarget users who watched previous videos. Alternatively for single video campaigns, try retargeting users that only watched part of the video to entice them to complete the view
By the time you finish reading this sentence, over 500K video views will have taken place on Facebook, and it’s only going to grow over time. So the question becomes, how does a social savvy marketer such as yourself get in on the action?
With time being our most valuable commodity and content coming at us at breakneck speed through multiple channels, it’s tough to produce content that sticks. What's a content-creator to do? We're making content easier to digest.
YouTube is the 2nd largest search engine in the world so you obviously want your videos to get to the top of the search, but is there a secret to rank higher than anyone else? Setting up a wise SEO strategy is the key ingredient when uploading your video to YouTube; here are some great SEO tips to make it so.