April 13, 2015
When it comes to your website, let's hope you didn't spend 6 hours crafting a 6,000 word page about your company. But if you did and you're getting frustrated that people aren't making it past the first paragraph, here are a few ideas to use videos to spruce up your website .
April 11, 2015
What do Grumpy Cat and The Fat Jew have in common with Presidential appointee Megan Smith? And what does that tell us about marketing? (And what do Canadians know about Al Gore?)
meltwater video
April 09, 2015
So, if a social media expert, or someone going under a similar moniker, comes to you and tells you that absolutely, definitely have to create video content, it might be time to look for a new advisor. Video is powerful, no doubt, it’s a great way to generate engagement and build your brand online – the expanded capacity of mobile networks and the evolution of apps and social platforms has enabled a new age of video communication. But if you’re only producing video content in order to make videos, to ‘do video' content, it’s quite possible that you’re missing the point, and will struggle as a result.
video content on facebook
April 08, 2015
Barely arrived and already on all the keyboards, Twitter's live video application has lots of followers! Here's how can you use it for your brand. Presented during SXSW, Twitter's live video application made quite an entrance, if the number of articles about it are anything to go by.
March 31, 2015
An explainer video is an incredible tool that can help your marketing campaigns in many ways, from greater online presence to branding and social buzz. But have you ever wondered how an animated explainer video is made? How many professionals do you need? Or how much time does it take to make one? Well, wonder no more! Today you’ll learn the whole explainer video production process step by step.
March 25, 2015
Video provides immediate gratification Consumers are a busy bunch and don’t always have time to read long missives about what makes a brand so amazing. In fact, some studies show that affluent customers prefer video advertising over any other type of digital ad. People want to be engaged, entertained, and informed -- the quicker and more concise, the better. Video marketing allows you to reach your target audience in ways print or audio advertisements can’t.
March 24, 2015
Is it just me or is social media getting progressively more, well, social? You’ve got Instagram for sharing pics, Snapchat for pics and vids, and now Meerkat for live video streaming. For those of you scratching your head, Meerkat is a live video streaming app that has made quite a splash on Twitter in recent weeks and, more importantly, may represent the next stage in the evolution of social media.
March 24, 2015
It's still early to predict whether Meerkat will be adopted by the masses. For now, Meerkat seems to have designed a social network that integrates the latest trends in digital marketing - mobile, consumable, personal, and seamless. As always, using a new platform is nice but understanding its strengths to provide consistent value will determine a brands success on Meerkat or any other social marketing channel.
March 17, 2015
We all know that video is the future of online marketing, even Mark Zuckerberg says so! The greatest battle to social media marketing leadership is coming and Facebook is betting all on video content, hitting hard on YouTube. Are you ready for the video marketing war?
Facebook vs YouTube
March 06, 2015
Who wouldn’t want to make another attempt to woo users that engaged with their brand, but didn’t quite convert in the way they wanted them to? While retargeting isn’t new, many marketers don’t realize that this is available for video ads. If you are creating a series, retarget users who watched previous videos. Alternatively for single video campaigns, try retargeting users that only watched part of the video to entice them to complete the view