Recent Posts

Top 5 Social Media Predictions for 2015

Lauren Riley
As the year draws to a close, I thought now would be a good time to look at what the next twelve months hold for social media marketing.
Top 5 Social Media Predictions for 2015

Wrapping Up 2014 in Social Media

alexandra_Bohigian
Throughout 2014, we have seen a growing social presence of various sectors of business, especially healthcare. If your business has customers that are on social media, then you need to be there as well. Each platform provides a different audience and requires different content, so figure out where your customers are and get to work!
Wrapping Up 2014 in Social Media

SMT Shorts: Drew Bartkiewicz on Authenticity, Mobile, and Millennials

carianneking
In our latest edition of SMT Shorts, Drew Bartkiewicz, CEO of lettrs, clues us in on millennials and mobile, authenticity, and the next big trends for social.
SMT Shorts: Drew Bartkiewicz on Authenticity, Mobile, and Millennials

3 Ways YouTube Videos Can Help You Generate More Business

Taylor Janszen
There are over 4 billion YouTube video views per day on both desktop and mobile devices and over 6 billion hours of video watched per month on YouTube. With these startling statistics on how much video content is consumed on YouTube, digital marketers must take note and create a YouTube marketing strategy for their business in 2015.
3 Ways YouTube Videos Can Help You Generate More Business

Top 7 Anticipated Social Media Trends for 2015

williamjohnson
With 2015 round the corner, new trends are expected to emerge for different kinds of marketing. Social media marketing is no different as well. While some of the older trends will continue to rule, new social media trends are expected to occur as well. And they are likely to dominate the online marketing world for some time.
Top 7 Anticipated Social Media Trends for 2015

Engage, Share and Buy: 3 Reasons Brand Storytelling Matters More Than Ever

mcowlin
Today marketers understand that marketing is about engagement, sharing and the sale. The best also understand the importance of brand storytelling.
Engage, Share and Buy: 3 Reasons Brand Storytelling Matters More Than Ever

How to Make an Explainer Video: Step-by-Step Instructions [INFOGRAPHIC]

Juanjo
The explainer video production process is quite complex. From scriptwriting, illustration, storytelling, animation voiceover and sound effects, everything must flow effectively to achieve the best result possible. Through this infographic, you can learn the basics to make one for your online business.
How to Make an Explainer Video: Step-by-Step Instructions [INFOGRAPHIC]

6 Powerful Methods to Supercharge your Facebook Page in 2015

Janet Johnson
In case you missed it, Facebook recently released an official announcement about Reducing Overly Promotional Page Posts starting January, 2015. What does this mean exactly? Well, it boils down to that if your posts are going to sound like a blatant advertisement, then it is an advertisement and Facebook wants you to pay.
6 Powerful Methods to Supercharge your Facebook Page in 2015

YouTube Is Investing in Its Content Creators

lauraalison
YouTube, owned by Google, has the right idea: investing into its content creators, giving them a space where they can considerably improve the quality of their videos, rivaling even television shows that come out of fully functioning studios. These higher quality videos may even lead to even more views. Every click from a YouTuber brings in precious ad revenue for YouTube, so these spaces will probably end up paying for themselves.
YouTube Is Investing in Its Content Creators

Why You Need to Use Video Marketing Your 2015 Social Media Campaign

Juanjo
Over the last few years, online video has proven to be the most engaging and compelling form of content for social media users. Every major social network, from Facebook to Pinterest, has recently developed their own native video services and/or promoted video ads. Let’s go through each social network and learn why marketers should go for video content to boost their 2015 social media campaign.
Why You Need to Use Video Marketing Your 2015 Social Media Campaign