Facebook Vs. YouTube for video content supremacy. It's been a hot topic, with video content proving an increasingly powerful weapon in the battle to effectively capture the attention online audiences. And while YouTube has been dubbed t he second largest search engine in the world, many signs p oint to the power of Facebook as the winning platform to publish videos. So which reigns supreme?
Twitter has announced they'll be rolling out autoplay video in timelines, which had sparked a raft of discussion and blog posts online. But rather than go through all of them, here's a list of the 7 things you need to know about Twitter's autoplay video.
The Facebook Awards are timed to coincide with the Cannes Lions International Festival of Creativity, where the international advertising world crowns its best creative w ork. Facebook will also attend Cannes, to encourage advertisers to use the platform in new ways, and to capitalize on the growth in international advertising that seems to make up more and more of Facebook’s revenue. According to AdWeek , “more than half of its [Facebook’s] ad revenue came from overseas” last ye a r. Here are the best of the best:
YouTube is turning 10, and it’s doing so in a very YouTube fashion: with an awesome video retrospective. The video, called “A-Z of YouTube: Celebrating 10 Years,” rolls through 26 video categories and their iconic representatives that, if you’ve been paying any attention to the Internet, will have you feeling nostalgic for the moment you first discovered that Harlem Shake video, or how you insisted your friend watch the Star Wars kid, or when the video of the deaf woman hearing her own voice for the first time warmed even your cold, brittle heart.
Ever one to seek out brevity, I think I’ve finally come up with a pithy way to sum up the last few years of digital marketing in a single sentence. Here goes. The world goes mobile; mobile is fast dominated by video; Facebook sees both trends coming and jumps in first; Facebook takes over the world. Ok, maybe taking over the entire world is a bit much, but with each passing day it’s becoming harder to argue with the notion that Facebook is on a clear path to dominate the digital marketing world.
Find your footage. Once you have an approved concept, track down in-the-can footage. There’s plenty of video out there available from stock houses. In our case – with the Cracker Jack’D “Fuel Stories” video series – we contacted Travis Pastrana’s Nitro Circus and purchased extreme sports clips from their arena events at a fraction of the cost of shooting it ourselves.
I’ve had the awesome opportunity of being an early adopter and power user of two of the biggest trending apps of 2015. I jumped on Meerkat only days after it was released and was able to leverage it while at SXSW and Social Media Marketing World, where I was also at when Periscope made it’s debut.
If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. A recent spate of direct and anecdotal evidence suggests the cash is flowing into mobile advertising in general and mobile video advertising in particular. Moreover, I believe the evidence is compelling enough to at least consider an investment in mobile video advertising.
As the the “new media on the block”, social video has caused many marketers to develop a severe case of shiny object syndrome. But like with most strategies, you may want to consider an approach that’s designed to take full advantage of the unique features each channel has to offer. While there are many ways to use Twitter video to drive results, we wanted to focus on how to combine it with a campaign type that is exclusive to The Bird—Flock to Unlock.