Are you looking for better ways to connect with your Facebook audience? The social media king has offered businesses a new alternative in the form of Facebook video ads. Video is a very powerful tool, something we all understand after the success of various YouTube stars. However, all businesses are incorporating these video ads in their marketing campaign. How can you be different? The key to remember is that you can boost your engagement and conversions if you make small adjustments to the way you target and design your Facebook video ads.
In spite of recent news that Snapchat lost approximately 25 perecent of its valuation, the app seems to be growing quickly among its user base, with news yesterday that the company tripled its video views in just a few months. In May, the company reported 2 billion daily views. It now reports 6 billion daily views.
The relationship between Facebook Native Video and YouTube has been framed several ways - an epic battle, a showdown, a duel between giants. It’s also been portrayed as a mass exodus as if people were fleeing from YouTube and moving to the promised land of Facebook video. The analogies are a bit overdramatic , but they all allude to competition.
While nobody is denying the power of YouTube or Instagram’s video-sharing capabilities, there are other outlets—though substantially less popular or commonplace—worthy of not only being made mention, but actually being used to make real mobile video marketing happen. Still a bit lost? Here are three apps that deserve more credit than they’re currently getting.
Tentpole marketing is about centring your promotional activities around big events. The term was first coined in Hollywood to describe the hype surrounding popular movies, as interest levels peak over opening weekend. In an effort to secure bums on seats, marketers devote big bucks when release dates near, and this spike in engagement is said to represent a tentpole propping a canvas of anticipation.
Boasting 40 million registered users so far, Vine is delivering five pieces of fun and engaging video content to Twitter users each second. For brands that are already on Twitter, developing Vine-specific content is a natural next-step -- Vine videos can be seen directly in Twitter feeds and they drive much higher engagement since those videos are native to the Twitter platform.
Michelle Gautrin, Adobe’s Senior Social Media Strategist (APAC), gave us a behind-the-scenes look at how Adobe uses social content to drive subscriptions, measure success during the event, and left a few tips for you to think about when you’re planning your next event.
Via Shutterstock Via both Wired and Mashable , in the wake of the slow death of Adobe Flash ( which we covered here ) comes some good news. Several of the biggest tech companies are getting together to create and support an open-source, royalty-free video format for all to use . This is probably...
A few months ago, my mother sent me a link to a YouTube video and told me to look for her among members of the choir. I watched the video. In it, folk singer Tony Turner sings a protest song against the Conservative government of Canadian Prime Minister Stephen Harper. The song is called “Harperman.” It’s a sendup of the misadventures of Stephen Harper and most of the choir members are from a Unitarian Church.