Recent Posts

3 Ways YouTube Videos Can Help You Generate More Business

Taylor Janszen
There are over 4 billion YouTube video views per day on both desktop and mobile devices and over 6 billion hours of video watched per month on YouTube. With these startling statistics on how much video content is consumed on YouTube, digital marketers must take note and create a YouTube marketing strategy for their business in 2015.
3 Ways YouTube Videos Can Help You Generate More Business

The Changing Faces of Facebook

JadeLarkin
Facebook engagement levels are decreasing, and sites such as YouTube generate more traffic. However, visitors are increasing every month, so this suggests that rather than active engagement, users would rather observe others - possibly to do with younger people using IM apps such as twitter and snapchat.
The Changing Faces of Facebook

YouTubers Asked to Label Paid-For Videos

lauraalison
It all started when some YouTubers posted a 'Lick Race' Challenge video in June. These videos consisted of them trying to lick the middle part of Oreos as quickly as they could. Quite a light-hearted and fun video to make. However, no one realized this video had actually been paid for by Mondelez UK, who own Oreos. It was only after BBC Newsround launched an investigation that they realised these Vloggers had been paid to say good things about Oreos, not having made it clear in the title and description of their video. The BBC journalist complained to the Advertisement Standards Authority (ASA) and they listened.
YouTubers Asked to Label Paid-For Videos

6 Powerful Methods to Supercharge your Facebook Page in 2015

Janet Johnson
In case you missed it, Facebook recently released an official announcement about Reducing Overly Promotional Page Posts starting January, 2015. What does this mean exactly? Well, it boils down to that if your posts are going to sound like a blatant advertisement, then it is an advertisement and Facebook wants you to pay.
6 Powerful Methods to Supercharge your Facebook Page in 2015

YouTube Is Investing in Its Content Creators

lauraalison
YouTube, owned by Google, has the right idea: investing into its content creators, giving them a space where they can considerably improve the quality of their videos, rivaling even television shows that come out of fully functioning studios. These higher quality videos may even lead to even more views. Every click from a YouTuber brings in precious ad revenue for YouTube, so these spaces will probably end up paying for themselves.
YouTube Is Investing in Its Content Creators

6 Viral Video Marketing Tactics for YouTube

AjayPrasad
YouTube is one of the best ways to reach a target audience. It’s a video search engine based on keywords from users who want to find specific videos. Simply uploading a lot of video does not guarantee success, but the following tips on viral video marketing strategies can help build your following.
6 Viral Video Marketing Tactics for YouTube

How to Target Better Leads with YouTube Remarketing

stephen86
When it comes to content marketing, YouTube can be a potential goldmine for certain brands – which is why remarketing can also be successful. Using your AdWords account, you can choose which users that you want to target.
How to Target Better Leads with YouTube Remarketing

US Gangs Are Using Social Media

ECole93
Art Powell, a former gang member turned anti-gang advocate, was quoted as saying the following on 11alive.com: “with the gangs utilising social media, they realise that’s a platform or tool to better put out what they do for others to see. Whether that’s imposing fear on their enemies by posting videos of beating somebody down or shooting or showing guns.”
US Gangs Are Using Social Media

What Gets Most Exposure: YouTube Links Or Facebook Video?

ECole93
A post which compares the respective advantages of uploading a video to YouTube and putting it directly on Facebook.
What Gets Most Exposure: YouTube Links Or Facebook Video?

How to Find (and Woo) the Right YouTube Influencer for Your Brand

peteborum
Contrary to what some may think, it takes more than a camera to make a YouTube campaign work — you need the right YouTube influencer. From visual planning to collaboration, choosing the right content partner can bring your brand to the top.
How to Find (and Woo) the Right YouTube Influencer for Your Brand