With the majority of us struggling to produce online video content that garners views in the hundreds or occasionally thousands, perhaps we can learn something from those who regularly earn millions. Combining schoolyard humor with glaring transparency, abject goofiness with disarming relatability, these YouTubers have found a way to tap into the collective Zeitgeist of their audience to deliver content that is both enjoyed and valued; by doing so, they create real and lasting influence. Moreover, they’ve managed to build this influence organically by activating both their own and their audience’s passions, all while entertaining and educating.
Social media has exploded. People of all ages and backgrounds are using social media to share their experiences with their fan base, friends, and even complete strangers. The amount of options for sharing content socially continues to grow. Today I’ll focus on the exact social media outlets you need to incorporate into your online marketing game plan immediately.
When it comes to your website, let's hope you didn't spend 6 hours crafting a 6,000 word page about your company. But if you did and you're getting frustrated that people aren't making it past the first paragraph, here are a few ideas to use videos to spruce up your website .
YouTube has more than 1 billion unique viewers every month. It's also a creator hub for those who want to make their own videos. Create videos. Find your audience. Did you know you can make your photo slideshow on YouTube using their tools? You can also make add titles, make captions and add music, all on the YouTube platform itself. Check out this infographic to learn about all the free tools that YouTube offers.
In all, utilizing YouTube strategies as a product review outlet, a brand awareness play or even as a means to give away some of your product before your customers purchase are all great ways to build SEO, drive traffic back to your site and ultimately earn new customers.
With time being our most valuable commodity and content coming at us at breakneck speed through multiple channels, it’s tough to produce content that sticks. What's a content-creator to do? We're making content easier to digest.
YouTube is the 2nd largest search engine in the world so you obviously want your videos to get to the top of the search, but is there a secret to rank higher than anyone else? Setting up a wise SEO strategy is the key ingredient when uploading your video to YouTube; here are some great SEO tips to make it so.
Our patience has taken quite a hit since the invention of Twitter and Facebook where we read in snippets and images. We expect more “snackable content,” that is designed for “simple and flexible audience consumption.”
Many companies are now using YouTube to reach out to current and potential customers. Which is why I believe that this platform is perfect for businesses. All you need is a video camera and a little creativity to build long-lasting relationships with your clients. So how do you to reach potential customers among the countless cat videos? I have some suggestions on how to start.