You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
Ezra Chasser is the founder of Sore Thumb Marketing, a New York-based consultancy focused on helping small business owners make the most of their online marketing presence. You can reach him via email or @sorethumbnyc.
The social media world is quickly becoming more and more data-centric. And it should! After all, analyzing data is the only way to know if your marketing strategy is working. But there's a right way and a wrong way to use data to drive your online marketing strategy forward.
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Whether you're at a conference or watching your favorite TV show, it's always great to join the conversation via social media. But before you do that, make sure you know what the hashtag is that most people are using. Granted, a lot of times there are numerous, but poke around a bit to see if you can find the most common.