Sore Thumb Marketing
June 03, 2014
The social media world is quickly becoming more and more data-centric. And it should! After all, analyzing data is the only way to know if your marketing strategy is working. But there's a right way and a wrong way to use data to drive your online marketing strategy forward.
March 14, 2014
It goes without saying that reviews tend to skew negative, right? Far more people run to TripAdvisor or Amazon after a terrible experience than an amazing, or even satisfactory, one. Yelp's algorithm that automatically decides which reviews are good or bad has created a toxic environment of trolls and fake reviews.
February 20, 2014
Let Wall Street doubt all they want. Facebook's acquisition of WhatsApp makes perfect sense and secures their place in the tech world for a long time - because while Facebook Messenger has been supremely popular here in the US, WhatsApp is the king on every other continent besides Asia.
February 06, 2014
Whether you're at a conference or watching your favorite TV show, it's always great to join the conversation via social media. But before you do that, make sure you know what the hashtag is that most people are using. Granted, a lot of times there are numerous, but poke around a bit to see if you can find the most common.