Ezra Chasser is the founder of Sore Thumb Marketing, a New York-based consultancy focused on helping small business owners make the most of their online marketing presence. You can reach him via email or @sorethumbnyc.
The social media world is quickly becoming more and more data-centric. And it should! After all, analyzing data is the only way to know if your marketing strategy is working. But there's a right way and a wrong way to use data to drive your online marketing strategy forward.
It goes without saying that reviews tend to skew negative, right? Far more people run to TripAdvisor or Amazon after a terrible experience than an amazing, or even satisfactory, one. Yelp's algorithm that automatically decides which reviews are good or bad has created a toxic environment of trolls and fake reviews.
Let Wall Street doubt all they want. Facebook's acquisition of WhatsApp makes perfect sense and secures their place in the tech world for a long time - because while Facebook Messenger has been supremely popular here in the US, WhatsApp is the king on every other continent besides Asia.
Whether you're at a conference or watching your favorite TV show, it's always great to join the conversation via social media. But before you do that, make sure you know what the hashtag is that most people are using. Granted, a lot of times there are numerous, but poke around a bit to see if you can find the most common.