Senior Emerging Channels Specialist
As the Senior Emerging Channels Specialist at Digitas, a world leading digital marketing and media agency and member of the Publicis Groupe S.A, I am tasked with monitoring, tracking, analyzing, strategizing and activating against all things 2.0. Areas of particular interest include media ethnography, emerging technology, user and channel experience evolution, social media, mobile media, distributed media, gaming, the ambient web and multi-platform/multi-channel operations planning.
November 18, 2014
The web has been abuzz over Facebook's latest blow to brand publishers: a new algorithm that will demote many posts from brand pages. The industry has been portraying this as the latest blow from Facebook. They couldn't be more wrong.
April 02, 2014
The time has come for Facebook to behave like the leader they have become. Facebook needs to give this industry a Moses, a figure to explain what has happened, what will happen and how to build for the future. Facebook is better, and smarter than the basics mistakes they have made. And in partnering with businesses, they have everything to gain.
June 11, 2013
The average person on the internet knows nothing about third party tracking and targeting. The very idea that there is a third party that is tracking our online behavior feels wrong. It feels invasive. But in actuality this is both old news and benign.
April 22, 2013
Here's the sad truth: in a time of crises, we thirst for information to quench our frenzied minds. We want this information so badly that we will lower our standards and tune in to real-time and social sourced quasi-journalism. Is this good for the news industry? Does it hurt the network's credibility?
April 03, 2012
I had paid off my early cancellation fee with AT&T and asked for an unlock but they told me I could only do this through Apple. Apple in turn sent me back to AT&T. I spent a collective few hours on hold with AT&T, only to learn that neither party had a viable option.