The Digital Brand Architects
Mary is a social media manager at Escalate, a WOM and experiential marketing agency in NYC. She specializes in leveraging a social business to reach and inspire consumers.
March 06, 2013
Consumers trust their friends, people they can relate to. It is one of the reasons why social media and review sites like Yelp continue to grow. People want to know what other people think, not what companies want them to think.
November 28, 2012
Millennials are the next dominant generation in our country. Learning how to reach and inspire this generation is going to be important for brands and companies. A great way to do this is on Instagram, here are some tips and insights on gen-Y.
March 09, 2012
There is some heated debate circulating the social media and blogosphere about the recent viral video from Invisible Children, a nonprofit organization leading the movement to bring down one man, Joseph Kony. Regardless of whether you support or oppose KONY 2012, as a marketer, what can we learn about this video that has swept the Web?
February 22, 2012
News through the Facebook grapevine is that the social network will not only be releasing a mandatory Timeline update for all users but soon Facebook Pages will also be getting a makeover with a new look and feel. Make sure your brand is ready!
January 28, 2012
Nothing is worse than playing catch-up. The key to an effective campaign is creative ideas facilitated by preparation and execution. Similar to any marketing or public relations effort, a social media plan should include all the essential components of an equipped strategic foundation.