#SMTLive Schedule

Wake Up Sleepy Subscribers with Marketing Automation


Up to 80% of email databases are classified as inactive. These "sleepy subscribers" haven't engaged with your emails in months, which negatively impacts your overall email program health. But with the right re-engagement strategy, you'll discover a cost-effective way to convert inactive subscribers into revenue! Register for this webinar to hear from email marketing expert Mike Madden.

Register on Marketing Dive to learn:

  • How inactive subscribers bring down the overall health of your email programs
  • Various strategies for re-engaging inactive subscribers based on email domain and list engagement
  • Ways to leverage marketing automation to turn your inactive subscribers into loyal customers

Mike Madden

Marketing Manager, Demand Generation, Marketo

Mike works on email strategy, A/B testing, and execution of email programs. Questions? Contact Mike on LinkedIn

Webinar Date (Eastern Standard Time): 
Wednesday, May 25, 2016 - 2:00pm