The End of Manual Marketing: Using Data to Achieve Efficiency and Accuracy in PR and Communications
While we’ve had access to the Internet since the early 1990s, we’ve only started to experience the full effects of its disruption on public relations communications and digital marketing in the past few years. Until now, it’s been difficult to quantify exactly how these changes have taken shape or accurately assess the pulse of how marketing and communications professionals have adjusted the way they work to keep up with tech-savvy consumers.
In this webinar, PR professionals Amanda Miller Littlejohn and Marijane Funess explore changes in marketing trends reflecting on the results of a study conducted by Social Media Today and Marketing Dive. With more than 30 years of combined PR experience, these specialists will provide exclusive insights into what PR and communication professionals can do to respond to the disruptive changes in the PR field.
With over 20 years of experience in consumer public relations on both coasts, Marijane Funess brings her trademark creative flair to savvy start-ups and major brands alike. The high-profile campaigns she orchestrated at Burson-Marsteller, Manning, Selvage & Lee and Ogilvy & Mather supported clients in many product categories, including...
Amanda Miller Littlejohn
Amanda Miller Littlejohn is a top nationally recognized expert on personal branding. She is an idea oven, brand problem solver, and creative powerhouse working at the intersection of public relations, journalism, marketing and social media. A former full-time print journalist and a writer first by training and passion, Amanda uses her unique...