Shifting Social Media Consumer Behavior and Its Impact on Marketers in 2021

Bjork, Marten. Retrieved from Unsplash.

Note from the editor

We were all curious to see what the world would look like in 2021. Now we know, the social media trends born through the pandemic are here to stay — at least for now. 

We've selected a few of the most significant reports from Q1 of 2021. Individually, each post holds unique data and valuable insights into the current state of social media consumers. As a collection, you'll be able to see a more complete picture of the world marketers are interacting with today.

New Report Underlines the Growth of TikTok, eCommerce, and Other Key Mobile Trends

• Published Jan. 13, 2021

New Report Looks at the Rising Influence of Online Communities

• Published Feb. 24, 2021

Facebook Shares New Insights Into Emerging Trends in eCommerce and Digital Engagement [Infographic]

• Published Jan. 13, 2021

Snapchat Publishes New Data on the Rising Effectiveness of 6-Second Ads

• Published Feb. 18, 2021

LinkedIn Provides New Video Ad Tips, Based on More Than 3500 Campaigns [Infographic]

• Published March 18, 2021

TikTok Publishes 2021 Content Trends Report, Highlight Rising Subjects of Audience Interest

• Published Feb. 9, 2021

Twitter Publishes New Trends Report, Highlighting Rising Topics of Focus on the Platform

• Published Feb. 22, 2021

Shifting Social Media Consumer Behavior and Its Impact on Marketers in 2021

Data from Q1 of 2021 highlights significant shifts in social media usage and consumer behavior. We've analyzed these reports to share what all of this means for marketers right now.

included in this trendline
  • Top social media trends paving the way for marketers in 2021
  • Shifts in consumer behavior, specifically in terms of eCommerce, AR and online communities
  • Social media content and advertising trends from Q1
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