Video marketing remains best performing digital content type, driving more views, more engagement and more response than any other social posting option.
Questions have been raised about the actual viability of video content following revelations of problems with Facebook's video usage metrics, which some have claimed indicate that the prominence of video is not as significant as The Social Network might want us to believe. But for one, the reported errors don't relate to overall video viewing stats, which remain strong, and second, Facebook isn't the only platform reporting higher video consumption and engagement numbers:
For example:
- Tweets with video see 10x more engagement than those without - and Promoted Tweets with videos save more than 50% on cost-per-engagement
- LinkedIn users are 20x more likely to share a video on the platform than any other type of post
- Pinterest users are 2.6x more likely to make a purchase after viewing brand video content on the platform
- Video generates more engagement than any other content type on Instagram
Done right, video content can drive greater response than other social content types. But 'done right' is the key element.
To provide more insight, and help you map out your 2020 video strategy, the team from breadnbeyond have put together this massive infographic. Hopefully these data points will help in your content planning.
A version of this post was first published on the Digital Information World blog.
