Note from the editor
TikTok is the trending app of the moment, with the platform continuing to add new users and boost time spent, which has now put it on track to become the next billion-user platform, rivalling Instagram.
Which, of course, has also made it a bigger focus for marketers – but that’s also raised some new challenges for marketing and creative teams. The key to effective TikTok engagement is producing content that feels organic, and aligns with the platform’s broader ethos and feel. And while doing that may seem easy for consumers, for brands that are looking to promote products, that’s not always the case.
You need to understand the platform, how consumers respond, and what they’re responding to in the app, and how you can apply that in your approach.
So what’s the best way to approach this?
For some advanced insight, we asked eCommerce marketing expert Savannah Sanchez, who’s a leading expert on TikTok, Snapchat and Instagram ads. Savannah has overseen thousands of successful campaigns, and regularly creates promotions from scratch for her clients.
Here are some of Savannah’s key insights into the evolving eCommerce marketing space.