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Social Media Expert Series: Q&A with Savannah Sanchez

Savannah Sanchez is a well-known social media ads and eCommerce marketing expert. She's overseen thousands of successful ad campaigns on TikTok, Snapchat and Instagram. Here, Savannah shares her insights into the evolving eCommerce marketing space and what it takes to successfully market a brand on TikTok.

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  • What are the keys to a successful TikTok marketing campaign?
  • What’s the biggest shift that you’ve noted in eCommerce marketing over the past 12 months?
  • In terms of creative, what’s the biggest mistake you see other marketers make in their ads?
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