Social Media Expert Series: Q&A with Savannah Sanchez

Twitter

Note from the editor

TikTok is the trending app of the moment, with the platform continuing to add new users and boost time spent, which has now put it on track to become the next billion-user platform, rivalling Instagram.

Which, of course, has also made it a bigger focus for marketers – but that’s also raised some new challenges for marketing and creative teams. The key to effective TikTok engagement is producing content that feels organic, and aligns with the platform’s broader ethos and feel. And while doing that may seem easy for consumers, for brands that are looking to promote products, that’s not always the case.

You need to understand the platform, how consumers respond, and what they’re responding to in the app, and how you can apply that in your approach. 

So what’s the best way to approach this? 

For some advanced insight, we asked eCommerce marketing expert Savannah Sanchez, who’s a leading expert on TikTok, Snapchat and Instagram ads. Savannah has overseen thousands of successful campaigns, and regularly creates promotions from scratch for her clients. 

Here are some of Savannah’s key insights into the evolving eCommerce marketing space.

Q: Which platform/s are driving the best results for your clients right now?

Q: How have you seen marketers adapting to TikTok, and what types of brands are seeing the most success?

Q: What are the keys to a successful TikTok marketing campaign?

Q: How can you best utilize UGC in TikTok ads?

Q: What’s the biggest shift that you’ve noted in eCommerce marketing over the past 12 months?

• Published Aug. 20, 2021

Q: If you were starting out in digital marketing today, what element would you focus on learning?

Q: In terms of creative, what’s the biggest mistake you see other marketers make when putting together their ads?

• Published Aug. 20, 2021

Social Media Expert Series: Q&A with Savannah Sanchez

Savannah Sanchez is a well-known social media ads and eCommerce marketing expert. She's overseen thousands of successful ad campaigns on TikTok, Snapchat and Instagram. Here, Savannah shares her insights into the evolving eCommerce marketing space and what it takes to successfully market a brand on TikTok.

included in this trendline
  • What are the keys to a successful TikTok marketing campaign?
  • What’s the biggest shift that you’ve noted in eCommerce marketing over the past 12 months?
  • In terms of creative, what’s the biggest mistake you see other marketers make in their ads?
Note: Trendlines are a premium product, available to subscribers of our free newsletters. Access this Trendline by signing up for the Social Media Today newsletter. If you're already a subscriber, simply enter your information to proceed.