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In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. A veteran of the big-book print media world that included Fortune, Newsweek and BusinessWeek, she had built her reputation on architecting powerful strategies that delivered to blue-chip corporate clients and their agencies ways to corral and connect with their customers, and equally importantly, their customers’ trusted influencers. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts from the Ivy Towers, the Street and the Hill.
Mandy, I think you raise some very good issues... and yes, I'm all about "content" as well.
Jordan, this is a terrific overview. Looking forward to more of your posts.
I have started to believe that whatever the question is, whether it's "how to scale social," or "how to extract ROI," or "how to create the future of work," Employee Advocacy, that wonderful practice and suite of platforms, is the answer.
Terrific work, Vanessa. With all the changes at LinkedIn (abandonment of Group management, etc), look to company-owned communities as the wave of the future for B2B.
Wow, Chris, thanks for sharing this. I also had someone close to me die of ALS. I'm glad that this campaign is drawing attention to the disease, but wish that people spent as much time learning about it as setting up a vine.
Steve, just getting around to reading this now. Interesting that this only compares LinkedIn to Facebook and Twitter. As a publisher of a strong niche site, I'd like to suggest that conversions are even greater on a niche site that is focused on your products customers.
Here's some support for this argument from your fellow SMT blogger: http://www.socialmediatoday.com/content/why-googles-point-views-changing-sm-roi
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RT @carlquintanilla: "I think @uber WILL have a big, multi-billion dollar exit, but it 'll be a far smaller co than it could have been" - @…
RT @thehill: "What is so wrong about digging up dirt on shady journalist?" -@aplusk jumps to @Uber's defense: http://t.co/ehUwf1pqzW
RT @WSJ: Did @KimKardashian #breaktheinternet this week? Not compared to the Rosetta #cometlanding: http://t.co/CzW45e9cXX http://t.co/Z2KR…
RT @FTC: FTC obtains court orders to temp shut down tech support #scams that bilked $120M+ from consumers: http://t.co/ZWfrcpPorz