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In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. A veteran of the big-book print media world that included Fortune, Newsweek and BusinessWeek, she had built her reputation on architecting powerful strategies that delivered to blue-chip corporate clients and their agencies ways to corral and connect with their customers, and equally importantly, their customers’ trusted influencers. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts from the Ivy Towers, the Street and the Hill.
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Terrific work, Vanessa. With all the changes at LinkedIn (abandonment of Group management, etc), look to company-owned communities as the wave of the future for B2B.
Wow, Chris, thanks for sharing this. I also had someone close to me die of ALS. I'm glad that this campaign is drawing attention to the disease, but wish that people spent as much time learning about it as setting up a vine.
Steve, just getting around to reading this now. Interesting that this only compares LinkedIn to Facebook and Twitter. As a publisher of a strong niche site, I'd like to suggest that conversions are even greater on a niche site that is focused on your products customers.
Here's some support for this argument from your fellow SMT blogger: http://www.socialmediatoday.com/content/why-googles-point-views-changing-sm-roi
Mark, I agree with your position, and it's something that we're tackling with even now as we tinker with our redesign. Among the many reasons to defend your home page comment real estate is that your home blog site is the place you always can manage and control and is not subject to the algorithmic whims of Facebook and Twitter (or LinkdedIn.) I'd like to think, however, that as publishers we can do a better job of promoting and sharing comments that are sourced at the original blog site. For example, I plan to leave this comment on your own blog site, but how cool it would be to instantly share it there (and let the readers know that it is a duplicate)....Hmmm.
Great post, Shel. And terrific counter-argument. I would also add that when you consider investment into the so-called "collaborative economy" companies like Uber and others, which are highly dependent on social sharing, ratings, and data, then you have an even stronger argument for the resiliance of "social."
Jeremiah Owyang, of course, is brilliant on this subject.
RT @FTC: If you’re a victim of a tech support #scam, let us know. File a complaint online: http://t.co/orNLW6FyWQ
RT @carlquintanilla: "I think @uber WILL have a big, multi-billion dollar exit, but it 'll be a far smaller co than it could have been" - @…
RT @thehill: "What is so wrong about digging up dirt on shady journalist?" -@aplusk jumps to @Uber's defense: http://t.co/ehUwf1pqzW
RT @WSJ: Did @KimKardashian #breaktheinternet this week? Not compared to the Rosetta #cometlanding: http://t.co/CzW45e9cXX http://t.co/Z2KR…
RT @FTC: FTC obtains court orders to temp shut down tech support #scams that bilked $120M+ from consumers: http://t.co/ZWfrcpPorz