"Many people are upset with Facebook’s constant changes, making it nearly impossible to master the site. These complaints are often met with, 'So what? Facebook is free. If you don’t like it, leave!' But Facebook isn’t free. Users and small businesses still pay to use Facebook, but the medium of exchange has changed.
Re: the Facebook - Google PR debacle, the author asks, "...what is truly learned here? Burson had a code of ethics. Are we to believe the agency really has executives who have never read it, have never received ethics training, don’t understand the importance of ethical behavior?"
As Agent Scully once said, “not everything is a labyrinth of dark conspiracy, and not everybody is plotting to deceive, inveigle and obfuscate.” But business jargon is designed to do just that. It should never be used in any setting, but it is obviously here to stay, so all we can do is take up arms against it a phrase at a time
I am just as skeptical about “clout” as I was (and still am) about the original influence idea. If you are in social media for business purposes, influence means you have moved someone to take an action that is strategic to your business. That could be a purchase, a subscription, a membership, a referral, a request to the company for additional information. You could have 20000 Twitter followers and 1 million views of your YouTube video with 275000 retweets, but if no one is buying your product, your influence is ZERO.