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Instagram stresses the importance of captions

The platform offered guidance on what makes text compelling and said creators should aim to tell a story or offer useful information.

Will Meta be found guilty of driving social media addiction?

A high-profile case in the U.S. got underway last week and the company may be on the hook for as much as $1 trillion in damages, but questions linger.

X launches MCP server

The system allows advertisers to connect their campaigns to the artificial intelligence tool of their choice and use it to guide their promotions.

Meta glasses face more challenges

Sales are strong, but customer misuse has prompted bans, restrictions and a new market of apps that will alert people when camera-equipped devices are nearby. 

YouTube expands Stations experiment

The platform is opening up its television-style streaming feature to a new group of musicians, podcasters and media creators, but the test pool is still limited.

Meta expands vibe coding Pocket app to US users

The company’s new app lets creators design simple interactive projects called gizmos using artificial intelligence prompts.

Edits gets improved project management and AI features

The Meta-owned app updated its project folders and added a new way to convert still images to video clips.

Meta removes option to exclude ad placements

The company will use an automated system to target display options, and brands will no longer be able to decide which apps receive promotions.

YouTube simplifies its AI claims process

The platform has updated its system to alert creators about potential image misuse and provide opportunities to dispute allegations.

LinkedIn says 1M people have reported AI slop

Since the platform introduced an option for flagging what it deems “low substance, low effort” posts in the app, that type of content has seen 40% fewer overall views.

Google adds simplified A/B testing for search ads

The new creation flow will make it easier for brands to experiment with promotional campaigns and determine how changes affect performance.

Meta highlights rising brand opportunities in women’s sports

Meta’s latest report looks at the rising opportunities of engagement with women’s sports across its platforms. 

Meta adds AI-powered assistant for SMB owners

A new tool allows small businesses to integrate analytics from multiple sources in order to optimize platform strategies.

TikTok explores expanding in-stream payment options

The app’s China-based version highlights Douyin Pay as a key transaction option, and Bloomberg reports that a similar feature may be coming to the U.S.

How social platforms measure video views

Brands and marketers may need to reconsider what counts as engagement right now in order to ensure accurate campaign reach and audience interest.

LinkedIn adds AI-powered event highlights

Marketers can use the new feature to automatically create clips from live recordings and turn them into short-form chapters.

Meta AI launches for Mac

The app is designed to integrate all the features from the mobile version and allow for more workflow functionality.

Meta faces unprecedented legal battle

The company is looking at more than $1 trillion in penalties if the coalition of 29 state attorneys general win their latest case.

X offers $175K for Grok-generated versions of The Odyssey

Platform owner Elon Musk voiced a personal dislike of director Christopher Nolan’s recent film and asked creators to reinterpret the story using artificial intelligence.

TikTok Live adds AI-generated intros

The app is offering creators the opportunity to generate summaries using artificial intelligence-powered tools.

Reddit tests AI-powered conversations

The app is rolling out a limited trial of artificial intelligence simulations to animate and voice posts.

YouTube rolls out improvements for connected TV

The company added multiple new features, including the ability to turn creator playlists into shows so viewers can stream videos episodically.

X algorithm insights highlight key posting strategies

A report from Business Insider outlined what the app’s recent source disclosures mean and how to work within the system.

YouTube is changing how it counts views

The platform said that all formats will soon align with Shorts methodology and measure views the moment a video starts playing.

TikTok owner ByteDance signs Motion Picture Association deal

The agreement protects the film and television industry against intellectual property infringement stemming from artificial intelligence-generated content.