Meta adds audio links and reference Reels to Edits

The company continues to build out its video editing app with custom kit options and additional insights for creators.

By Andrew Hutchinson • Oct. 15, 2026

Meta offers enhanced ad campaign exposure

A trio of ad updates includes a new First Impressions option and expanded Reels services.

By Andrew Hutchinson • Oct. 15, 2026

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Meta assists with scam crackdown in West Africa

The company joined Google, Microsoft and others in a larger law enforcement effort designed to disrupt criminal networks.

By Andrew Hutchinson • Oct. 13, 2026

Facebook adds plain language algorithm controls

The feature enables users to add or remove specific topics from what the system thinks they’re interested in.

By Andrew Hutchinson • Oct. 13, 2026

Meta offers updated ad placement control guidance

The revised overview provides options for enabling some level of ongoing control as the company continues to automate its ad display systems. 

By Andrew Hutchinson • Oct. 12, 2026

Social media platforms have not ruled out execution livestream

U.S. Secretary of Defense Pete Hegseth proposed that a December military execution be livestreamed, and many platforms haven’t yet weighed in.

By Andrew Hutchinson • Oct. 11, 2026

There is no viable case for widespread generative AI access

Despite the push to incorporate artificial intelligence into every aspect of social media and online life, the risks far outweigh AI’s narrow use case.

By Andrew Hutchinson • Oct. 11, 2026

Meta removes access verification for developers

The company is retiring a separate access review process for third-party apps and will rely on Business Verification and App Review instead.

By Andrew Hutchinson • Oct. 11, 2026

AI favors brands with an active social media presence

Social platform links appeared in a majority of Google’s artificial intelligence search results, according to a new study.

By Andrew Hutchinson • Oct. 7, 2026

Meta outlines political ad restrictions

The company once again plans to limit campaign and candidate-related promotions in the week leading up to the U.S. midterm elections.

By Andrew Hutchinson • Oct. 7, 2026

Meta tests Reels-first Facebook feed in India

The company, which is also experimenting with the option on Instagram, is expanding its trial of the feature before bringing it to more countries.

By Andrew Hutchinson • Oct. 6, 2026

Meta introduces new AI-powered tools at Advertising Week

The company is testing importing and creative insight features, as well as improved conversational guidance for its artificial intelligence elements.

By Andrew Hutchinson • Oct. 6, 2026

Top social media conferences to watch in 2027

Relevant topics professionals can look forward to include artificial intelligence, influencer marketing and more.

By Sara Karlovitch • Oct. 6, 2026

Social media platforms resist UK safety disclosures

Meta, TikTok and X are challenging requests from digital regulator Ofcom asking for detailed ​content moderation metrics, per Reuters.

By Andrew Hutchinson • Oct. 5, 2026

Meta adds contributor badges to Forum chat app

The company is trying to convert Facebook Groups into a more interactive Q&A format, while also adding topic labels to help with discovery.

By Andrew Hutchinson • Sept. 29, 2026

Meta launches Muse AI for SMBs

The company’s agentic artificial intelligence tools are designed to help small businesses improve workflows and work with partner apps.

By Andrew Hutchinson • Sept. 29, 2026

Can Meta be trusted with user data to power its AI agents?

An incomplete list of the many times that Meta has been accused of misusing people’s data over the years reflects how it prioritizes innovation over safety.

By Andrew Hutchinson • Sept. 27, 2026

Meta outlines Muse, AI glasses and VR device updates at Connect 2026

Meta showed off its latest artificial intelligence-powered wearables at its annual showcase event. 

By Andrew Hutchinson • Sept. 24, 2026

Facebook Pages get charged for link posts

After Meta One for Business launched its subscription packages, some managers say their accounts are being limited to two link posts per month.

By Andrew Hutchinson • Sept. 17, 2026

Meta shares holiday 2026 planning guides

The company offered a range of resources for brands and marketers, including an artificial intelligence overview and an SMB playbook covering in-app gift research.

By Andrew Hutchinson • Sept. 17, 2026

Meta adds more creator partnership tools

The refreshed Creator Marketing Hub will offer expanded access to discovery and outreach features to facilitate promotions.

By Andrew Hutchinson • Sept. 15, 2026

Meta launches Meta One for Business add-on packages

Subscribers will be able to access artificial intelligence-powered tools and advanced custom insights.

By Andrew Hutchinson • Sept. 15, 2026

Instagram chief warns against eliminating algorithms

Adam Mosseri told reporters in Australia that eliminating the algorithmic feed would create a less engaging experience for users.

By Andrew Hutchinson • Sept. 10, 2026

Meta expands Community Notes to Latin America

The company is starting to test its crowdsourced moderation feature with 16 countries including Mexico, Argentina, El Salvador and Venezuela.

By Andrew Hutchinson • Sept. 10, 2026

Will removing algorithmic sorting improve social media?

A move by Australia’s government to switch feeds to chronological defaults may prove to be a trial balloon for other markets to gauge impact and effectiveness.

By Andrew Hutchinson • Sept. 8, 2026