LinkedIn adds GIF support

The update allows users to add moving animations directly to posts instead of having to convert them from other file formats.

By Andrew Hutchinson • June 17, 2026

LinkedIn adds more digital skills visibility

Users can now include verifiable skills on the profiles from more than a dozen platforms including Hubspot, Fiverr and Beehiv.

By Andrew Hutchinson • June 17, 2026

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

LinkedIn launches AI training courses for marketers

The program was created in partnership with Adobe and is designed to teach the fundamentals of artificial intelligence usage to marketing professionals.

By Andrew Hutchinson • June 16, 2026

Microsoft expands LinkedIn seniority targeting to more ad objectives

The company has extended the ways marketers can refine their promotions based on specific data sets.

By Andrew Hutchinson • June 16, 2026

LinkedIn outlines effective B2B marketing strategies

A new report in partnership with Bain & Company suggested that brands need to win over key decision-makers to drive revenue.

By Andrew Hutchinson • June 11, 2026

LinkedIn launches its eighth puzzle game

Wend combines traditional word search puzzles with Wordle-style gameplay.

By Andrew Hutchinson • June 10, 2026

LinkedIn launches its own Creator Marketplace

The new section will offer brands an opportunity to partner with creators in the U.S. and Canada.

By Andrew Hutchinson • June 10, 2026

LinkedIn adds more post performance insights

The platform will provide users with detailed data points on who posts are reaching, both in-network and out-of-network.

By Andrew Hutchinson • June 7, 2026

LinkedIn expands in-app mobile post boosting

The simplified, paid feature lets users put ad dollars behind organic posts and build a broader presence on the platform.

By Andrew Hutchinson • June 2, 2026

LinkedIn chatbot optimization tips offer guidance on content planning

A post about increasing visibility and artificial intelligence discovery on the platform provides clues about broader brand strategy concepts.

By Andrew Hutchinson • June 1, 2026

Are social platforms going to charge all users for access?

Elon Musk and Mark Zuckerberg have historically disagreed about this, but rising AI expenses may result in costly new subscription options.

By Andrew Hutchinson • May 31, 2026

LinkedIn offers guidance on B2B product launches

Robert Yanik, the platform’s product marketing and GTM leader, suggested a three-step plan for building buyer confidence and brand presence over time.

By Andrew Hutchinson • May 26, 2026

LinkedIn shares video creation tips based on platform trends

New recommendations address posting frequency and video content.

By Andrew Hutchinson • May 25, 2026

Report looks at how LinkedIn is dominating B2B queries in AI chatbots

A new report from Meltwater shows that LinkedIn content is highly cited by AI chatbots, especially posts from personal profiles.

By Andrew Hutchinson • May 21, 2026

LinkedIn expands access to Crosscheck AI

The platform is rolling out its AI comparison tool to U.S. users in May, and will offer the feature more widely in the coming months.

By Andrew Hutchinson • May 21, 2026

LinkedIn expands ad performance verification

An extended partnership with DoubleVerify will offer post-bid assurance, allowing brands to understand where and how ads are delivered.

By Andrew Hutchinson • May 21, 2026

LinkedIn wants to limit the reach of AI-generated content

The company is implementing measures to limit the rise of AI slop while simultaneously rolling out more ways to incorporate the tech.

By Andrew Hutchinson • May 21, 2026

Google announces AI-powered advances at I/O 2026

The tech giant’s annual showcase highlighted a range of AI-supported content generation tools across its apps.

By Andrew Hutchinson • May 19, 2026

LinkedIn adds AI-powered job outreach

HR professionals using Hiring Pro can send up to five artificial intelligence-composed InMail messages per day to top candidates.

By Andrew Hutchinson • May 18, 2026

LinkedIn plans to host gated, creator-led events

The platform is making a bigger push with original content and may host as many as 4,000 events a year, per Business Insider.

By Andrew Hutchinson • May 14, 2026

LinkedIn will enable consultants to book business direct from their profile

Consultants will now be able to add an in-app link to book a session with them, which will also facilitate payment in-stream.

By Andrew Hutchinson • May 12, 2026

LinkedIn uses AI to improve feed relevance

The company is using artificial intelligence-powered generative recommendations to assess user actions across the platform.

By Andrew Hutchinson • May 10, 2026

LinkedIn partners with Amazon Ads

The collaboration will let advertisers buy CTV ads targeting professional audiences via Amazon DSP.

By Andrew Hutchinson • May 7, 2026

LinkedIn launches Ad Agency Certification to showcase LinkedIn Ads knowledge

The program will enable agencies to demonstrate their understanding of the latest LinkedIn ads skills and trends.

By Andrew Hutchinson • May 6, 2026

LinkedIn revenue rose 12% in the first quarter

The platform’s B2B marketing and artificial intelligence-powered recruiter tools helped drive business, while paid video posts grew nearly 30% year over year.

By Andrew Hutchinson • April 30, 2026