LinkedIn updates its AI-powered hiring bot

The platform launched Hiring Assistant 2, which has improved capacity for personalization and candidate matchmaking.

By Andrew Hutchinson • Sept. 30, 2026

LinkedIn tests advanced creator discovery to power brand campaigns

As validation from credible subject matter experts grows more important, creator marketing has become a bigger part of B2B strategies.

By Andrew Hutchinson • Sept. 28, 2026

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

LinkedIn shares insights into key B2B buying behaviors

The data suggests that marketers should enact longer lead-in promotions to tap into early discovery.

By Andrew Hutchinson • Sept. 24, 2026

LinkedIn expands verifications

The company is prompting users’ colleagues to confirm their work history and allowing companies to remove people who falsely claim to be employed. 

By Andrew Hutchinson • Sept. 23, 2026

LinkedIn tests Network tab to encourage engagement among connections

The latest engagement trial offers users an alternative feed made up entirely of direct follows and connections.

By Andrew Hutchinson • Sept. 20, 2026

LinkedIn ditches post enhancement, launches Post Proofreader

The move signals the platform’s evolving approach to artificial intelligence tools and reflects a growing community backlash against AI slop.

By Andrew Hutchinson • Sept. 20, 2026

LinkedIn offers tips on company targeting via Campaign Manager

LinkedIn's Companies Hub provides insights into how business representatives have engaged with a business's organic posts and paid advertising.

By Andrew Hutchinson • Sept. 16, 2026

LinkedIn shares tips on Thought Leader ads

The platform allows marketers to boost positive user-generated content as a way to promote brand awareness via individual endorsements.

By Andrew Hutchinson • Sept. 14, 2026

LinkedIn shares insights into younger professionals

The platform’s latest data shows that Gen Z may miss out on connection opportunities for fear of bothering people or sounding inauthentic.

By Andrew Hutchinson • Sept. 8, 2026

LinkedIn increases push against inauthentic activity

Although the platform’s active user count in the EU has remained flat, its work to address AI slop has intensified, according to the latest reports.

By Andrew Hutchinson • Sept. 1, 2026

LinkedIn says 1M people have reported AI slop

Since the platform introduced an option for flagging what it deems “low substance, low effort” posts in the app, that type of content has seen 40% fewer overall views.

By Andrew Hutchinson • Aug. 20, 2026

How social platforms measure video views

Brands and marketers may need to reconsider what counts as engagement right now in order to ensure accurate campaign reach and audience interest.

By Andrew Hutchinson • Aug. 19, 2026

LinkedIn adds AI-powered event highlights

Marketers can use the new feature to automatically create clips from live recordings and turn them into short-form chapters.

By Andrew Hutchinson • Aug. 19, 2026

New research reveals 75% of LinkedIn AI citations come from individual profiles, not company pages

Discover what makes LinkedIn content more visible in AI search, based on analysis of 9.5 million citations from Meltwater and LinkedIn.

By Chris Hackney • Aug. 17, 2026

LinkedIn playbook offers tips on effective ad campaigns

The platform’s four-step guide outlines best practices for audience targeting, formatting and measurement.

By Andrew Hutchinson • Aug. 16, 2026

LinkedIn playbook offers guide to optimizing for AI

As more people turn to chatbots for answers, the professional platform’s new playbook features tips on how to boost credibility via artificial intelligence citations.

By Andrew Hutchinson • Aug. 11, 2026

LinkedIn updates feed display to drive more post replies and comments

The app is focusing on relevance and ranking engagement based on how pertinent an interaction is to each user, per a creator economy expert.

By Andrew Hutchinson • Aug. 9, 2026

Can the apps stop AI slop?

Social platforms have been overwhelmed by artificial intelligence-generated content, but companies encourage AI use even as they try to stem the tide.

By Andrew Hutchinson • Aug. 5, 2026

LinkedIn shares guidance on effective event marketing

Head of Ads Jae Oh said that brands with a wider outreach strategy and follow-up plans are more likely to see extended engagement and reach.

By Andrew Hutchinson • Aug. 3, 2026

LinkedIn reports solid Q2 revenue growth

Microsoft doesn’t release many performance details, but LinkedIn CEO Daniel Shapero said there was also double-digit member growth.

By Andrew Hutchinson • Aug. 2, 2026

LinkedIn offers the option to report AI slop

The platform is testing a new feature that allows posts and comments to be privately flagged as being generated by artificial intelligence.

By Andrew Hutchinson • Aug. 2, 2026

5 tips for building an effective brand presence on LinkedIn

A look at some of the best ways for marketers to maximize their presence on the professional social network, which has had a resurgence of late.

By Andrew Hutchinson • July 26, 2026

Meta still has widest social media reach

Instagram, Facebook and WhatsApp each have more than 3 billion users, giving the platforms’ owner a clear lead in the digital community landscape.

By Andrew Hutchinson • July 26, 2026

Can social media platforms survive the flood of AI content?

A recent report from Pangram estimated that 41% of posts on LinkedIn show signs of AI generation, highlighting a growing problem across all apps.

By Andrew Hutchinson • July 20, 2026

LinkedIn shares tips on effective posting

Frequency, length and consistency are key, and can help boost artificial intelligence pickup as well as overall engagement.

By Andrew Hutchinson • July 8, 2026