New research reveals 75% of LinkedIn AI citations come from individual profiles, not company pages

Discover what makes LinkedIn content more visible in AI search, based on analysis of 9.5 million citations from Meltwater and LinkedIn.

By Chris Hackney • Aug. 17, 2026

LinkedIn playbook offers tips on effective ad campaigns

The platform’s four-step guide outlines best practices for audience targeting, formatting and measurement.

By Andrew Hutchinson • Aug. 16, 2026

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

LinkedIn playbook offers guide to optimizing for AI

As more people turn to chatbots for answers, the professional platform’s new playbook features tips on how to boost credibility via artificial intelligence citations.

By Andrew Hutchinson • Aug. 11, 2026

LinkedIn updates feed display to drive more post replies and comments

The app is focusing on relevance and ranking engagement based on how pertinent an interaction is to each user, per a creator economy expert.

By Andrew Hutchinson • Aug. 9, 2026

Can the apps stop AI slop?

Social platforms have been overwhelmed by artificial intelligence-generated content, but companies encourage AI use even as they try to stem the tide.

By Andrew Hutchinson • Aug. 5, 2026

LinkedIn shares guidance on effective event marketing

Head of Ads Jae Oh said that brands with a wider outreach strategy and follow-up plans are more likely to see extended engagement and reach.

By Andrew Hutchinson • Aug. 3, 2026

LinkedIn reports solid Q2 revenue growth

Microsoft doesn’t release many performance details, but LinkedIn CEO Daniel Shapero said there was also double-digit member growth.

By Andrew Hutchinson • Aug. 2, 2026

LinkedIn offers the option to report AI slop

The platform is testing a new feature that allows posts and comments to be privately flagged as being generated by artificial intelligence.

By Andrew Hutchinson • Aug. 2, 2026

5 tips for building an effective brand presence on LinkedIn

A look at some of the best ways for marketers to maximize their presence on the professional social network, which has had a resurgence of late.

By Andrew Hutchinson • July 26, 2026

Meta still has widest social media reach

Instagram, Facebook and WhatsApp each have more than 3 billion users, giving the platforms’ owner a clear lead in the digital community landscape.

By Andrew Hutchinson • July 26, 2026

Can social media platforms survive the flood of AI content?

A recent report from Pangram estimated that 41% of posts on LinkedIn show signs of AI generation, highlighting a growing problem across all apps.

By Andrew Hutchinson • July 20, 2026

LinkedIn shares tips on effective posting

Frequency, length and consistency are key, and can help boost artificial intelligence pickup as well as overall engagement.

By Andrew Hutchinson • July 8, 2026

LinkedIn rolls out new AI-powered promotional tools

A new array of features includes the platform’s official launch of a brand kit, which lets marketers select guidelines for colors, fonts and other variables.

By Andrew Hutchinson • July 1, 2026

LinkedIn tests suggested feeds

The move is designed to broaden user exposure and engagement in the app, and echoes a similar alternative feed test from last year.

By Andrew Hutchinson • June 24, 2026

LinkedIn automates job application process for premium users

The platform’s Premium Apply Assistant will use artificial intelligence to pre-fill applications and even add cover letters for suitable roles.

By Andrew Hutchinson • June 24, 2026

LinkedIn adds collaborative posts

The platform is rolling out a test at Cannes and said it plans to offer the feature to more users over the next few months.

By Andrew Hutchinson • June 22, 2026

LinkedIn lets users set core brand rules

Colors, fonts and even brand voice can all be created using the platform’s brand kit, which will use these selections for artificial intelligence-generated content.

By Andrew Hutchinson • June 21, 2026

LinkedIn adds GIF support

The update allows users to add moving animations directly to posts instead of having to convert them from other file formats.

By Andrew Hutchinson • June 17, 2026

LinkedIn adds more digital skills visibility

Users can now include verifiable skills on the profiles from more than a dozen platforms including Hubspot, Fiverr and Beehiv.

By Andrew Hutchinson • June 17, 2026

LinkedIn launches AI training courses for marketers

The program was created in partnership with Adobe and is designed to teach the fundamentals of artificial intelligence usage to marketing professionals.

By Andrew Hutchinson • June 16, 2026

Microsoft expands LinkedIn seniority targeting to more ad objectives

The company has extended the ways marketers can refine their promotions based on specific data sets.

By Andrew Hutchinson • June 16, 2026

LinkedIn outlines effective B2B marketing strategies

A new report in partnership with Bain & Company suggested that brands need to win over key decision-makers to drive revenue.

By Andrew Hutchinson • June 11, 2026

LinkedIn launches its eighth puzzle game

Wend combines traditional word search puzzles with Wordle-style gameplay.

By Andrew Hutchinson • June 10, 2026

LinkedIn launches its own Creator Marketplace

The new section will offer brands an opportunity to partner with creators in the U.S. and Canada.

By Andrew Hutchinson • June 10, 2026

LinkedIn adds more post performance insights

The platform will provide users with detailed data points on who posts are reaching, both in-network and out-of-network.

By Andrew Hutchinson • June 7, 2026