X continues to host CSAM content

A new report from the Canadian Center for Child Protection found that the platform’s Grok chatbot continues to generate banned content, per the New York Times.

By Andrew Hutchinson • Sept. 14, 2026

X rolls out number code access for DMs

Users can generate unique, private 10-digit contact numbers to facilitate DMs with users they’re not connected to.

By Andrew Hutchinson • Sept. 10, 2026

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

X adds new anti-lawsuit provision to terms of service

The platform’s user responsibility agreement now requires waivers for class action and jury trials, even as the app faces a current court case.

By Andrew Hutchinson • Sept. 9, 2026

X Money will be the only payout option for US creators

Creators taking part in the app’s Original Content Rewards and subscriptions programs will no longer be able to accept alternative cashout methods.

By Andrew Hutchinson • Sept. 2, 2026

X continues to lose EU users

The app’s user base has once again declined, according to its most recent EU Digital Services Act disclosures.

By Andrew Hutchinson • Sept. 1, 2026

X offers free API credits for its Grok Bot

The app is giving users free X API credits so they can try out its latest artificial intelligence-powered tool to gain account performance insights.

By Andrew Hutchinson • Aug. 30, 2026

X offers updated NFL Gametime display

The platform tweaked the design and renamed its NFL portal ahead of the upcoming season as a way to engage more fans and maximize community interaction.

By Andrew Hutchinson • Aug. 27, 2026

X launches API for business chatbot accounts

The custom function will let brands build their own automated response agents and offer customers access to answers when they need them.

By Andrew Hutchinson • Aug. 27, 2026

X revives Twitter’s Lead Gen Ads

The platform updated some parts of the format while preserving the functionality of this previously retired call-to-action feature.

By Andrew Hutchinson • Aug. 26, 2026

New Zealand introduces teen social media restrictions

A new ban would require platforms such as Instagram, TikTok, Snapchat and Facebook to confirm that users are over 16 years old, per Bloomberg.

By Andrew Hutchinson • Aug. 24, 2026

X launches MCP server

The system allows advertisers to connect their campaigns to the artificial intelligence tool of their choice and use it to guide their promotions.

By Andrew Hutchinson • Aug. 23, 2026

How social platforms measure video views

Brands and marketers may need to reconsider what counts as engagement right now in order to ensure accurate campaign reach and audience interest.

By Andrew Hutchinson • Aug. 19, 2026

X offers $175K for Grok-generated versions of The Odyssey

Platform owner Elon Musk voiced a personal dislike of director Christopher Nolan’s recent film and asked creators to reinterpret the story using artificial intelligence.

By Andrew Hutchinson • Aug. 18, 2026

X Chat updates composer

Features include a simplified interface, new voice message gestures and improvements to message drafts.

By Andrew Hutchinson • Aug. 17, 2026

X algorithm insights highlight key posting strategies

A report from Business Insider outlined what the app’s recent source disclosures mean and how to work within the system.

By Andrew Hutchinson • Aug. 17, 2026

X adds video overlays

The feature allows iOS users to add text and emojis over clips, bringing the platform’s editing capabilities more in line with other social media apps.

By Andrew Hutchinson • Aug. 16, 2026

X shares new insights into transparency and shadowbanning

The platform released an update to its code display on GitHub that allows users to check their content for any potential restrictions.

By Andrew Hutchinson • Aug. 13, 2026

X updates creator revenue share parameters

The new program is designed to reward original creators and disincentivize aggregators as the company works to improve its content stream.

By Andrew Hutchinson • Aug. 8, 2026

Head of product at X steps down

Nikita Bier is leaving after just over a year, but said in a post on the app that he’s staying on as an advisor.

By Andrew Hutchinson • Aug. 6, 2026

Can the apps stop AI slop?

Social platforms have been overwhelmed by artificial intelligence-generated content, but companies encourage AI use even as they try to stem the tide.

By Andrew Hutchinson • Aug. 5, 2026

Meta ads introduces stablecoin payment options

Following the demise of its ill-fated Libra experiment, the company is offering third-party cryptocurrency options for creators and advertisers.

By Andrew Hutchinson • Aug. 4, 2026

How to build a brand on X

The platform formerly known as Twitter has more than 550 million monthly active users and is still an important online space for discussion and marketing opportunities.

By Andrew Hutchinson • July 30, 2026

Meta still has widest social media reach

Instagram, Facebook and WhatsApp each have more than 3 billion users, giving the platforms’ owner a clear lead in the digital community landscape.

By Andrew Hutchinson • July 26, 2026

Can social media platforms survive the flood of AI content?

A recent report from Pangram estimated that 41% of posts on LinkedIn show signs of AI generation, highlighting a growing problem across all apps.

By Andrew Hutchinson • July 20, 2026

X adds Grok-powered insights to Ads Manager

The move represents the platform’s latest artificial intelligence advancement and could eventually lead to full advertising automation.

By Andrew Hutchinson • July 16, 2026