X Considers New Initiatives To Attract More SMBs

X is shifting focus as it looks for more ways to bring in ad revenue.

By Andrew Hutchinson • Dec. 5, 2023

5 Considerations for the Future of X Following Elon’s Anti-Advertiser Comments This Week

Elon has made his stance on advertisers clear - but will that lead to the end of the platform as we know it?

By Andrew Hutchinson • Dec. 2, 2023

Musk Tells Advertisers to ‘Go F--- Yourself,’ Calls X Boycott ‘Blackmail’

X’s owner apologized for antisemitic posts but bristled over advertisers' response, during an interview on stage at the New York Times DealBook Summit.

By Andrew Hutchinson • Nov. 29, 2023

X Adds Option To Embed Videos in Isolation From Posts

New ways to present X originated video on third-party platforms 

By Andrew Hutchinson • Nov. 28, 2023

X Experiments With Grok AI Access Buttons In-Stream

X is looking to showcase its new chatbot option. 

By Andrew Hutchinson • Nov. 28, 2023

X’s Losses Continue to Mount as Advertiser Boycott Expands

X owner Elon Musk remains defiant, as more big name brands suspend their X activity.

By Andrew Hutchinson • Nov. 26, 2023

X Is Bringing Post Headlines Back to Link Previews In-Stream

Some good, pre-Thanksgiving news from Elon and team. 

By Andrew Hutchinson • Nov. 22, 2023

X Refutes Newsguard Report Claiming It Displays Ads Alongside Harmful Content

X is determined to fight claims that its systems could be flawed.

By Andrew Hutchinson • Nov. 22, 2023

X Withdraws From MRC Brand Safety Accreditation

X says that it's currently not in a position to submit to MRC's accreditation process.

By Andrew Hutchinson • Nov. 21, 2023

US Senators Accuse X of Profiting From Terrorist Propaganda

Another challenge for Elon Musk's increasingly divisive X project.

By Andrew Hutchinson • Nov. 21, 2023

X Files Lawsuit Against Media Matters To Refute Claims Its Brand Safety Measures Are Failing

Elon and X Corp are fighting back against the latest negative reports about the app.

By Andrew Hutchinson • Nov. 20, 2023

X’s Long-Term Business Is Again Under Threat Due to Musk’s Leadership

Elon continues to fight back against claims that X is facilitating more harmful content.

By Andrew Hutchinson • Nov. 19, 2023

Major Advertisers Pull Out of X, Which Could Spark a Bigger Shift Away From the App

Disney, Apple, and other big brands are pausing their X ad spend after recent controversial comments by Elon Musk.

By Andrew Hutchinson • Nov. 17, 2023

X Adds New Job Search Element To Highlight Roles Posted by Companies

X has added a new search tool to showcase the various roles posted by brands.

By Andrew Hutchinson • Nov. 16, 2023

X Defends Enforcement Actions Around Israel-Hamas War

A new report has found that many examples of hate speech and anti-Semitism are not being addressed by X's systems.

By Andrew Hutchinson • Nov. 14, 2023

How Is Elon’s X Project Performing? Analyzing Recent Claims About the App

Given X is now a private company, it's hard to know, for sure, whether it's succeeding or not.

By Andrew Hutchinson • Nov. 13, 2023

X Launches Timestamp Links for Video Uploads

Now you can link people through to specific segments in your video uploads.

By Andrew Hutchinson • Nov. 9, 2023

X Adds New Live Stream Chat Display for Gaming Streamers

It's pretty basic, but it's a start

By Andrew Hutchinson • Nov. 9, 2023

X Adds Notifications for Posts With a Community Note

Community Notes continues to improve, but will it ever reach the levels that Elon envisions?

By Andrew Hutchinson • Nov. 6, 2023

Elon Musk Launches New ‘Grok’ AI Chatbot To Compete With ChatGPT

The new chatbot will be made available to X Premium+ subscribers.

By Andrew Hutchinson • Nov. 5, 2023

X Is Reportedly Looking To Charge $50K for Dormant Handles

You better really want that cool @handle.

By Andrew Hutchinson • Nov. 3, 2023

X Expands Third-Party ID Verification Program to UK Premium Subscribers

Paying subscribers, whom X says are already verified as humans, can now verify that they are, in fact, humans.

By Andrew Hutchinson • Nov. 1, 2023

X May Be Looking To Bring Back GIF Profile Images

Moving profile images - good or bad?

By Andrew Hutchinson • Nov. 1, 2023

X Says Posts Corrected by Community Notes Will Be Ineligible for Revenue Share

X has a new amendment to stop the deliberate posting of sensationalized and divisive content.

By Andrew Hutchinson • Oct. 29, 2023

X Launches New Price Tiers for X Premium, Including an Ad-Free Premium+

The new tiers will cost $16 per month and $3 per month respectively.

By Andrew Hutchinson • Oct. 27, 2023