Snapchat expands Dynamic Product Ads to Sponsored Snaps

The platform updated its commerce tools for advertisers ahead of the holiday season, allowing brands to showcase products via Snap DMs.

By Andrew Hutchinson • Sept. 10, 2026

Snapchat adds event creation tools

The features are designed to help users easily move from chats to real-life meetups, and aligns with the app’s larger focus on creating connections.

By Andrew Hutchinson • Sept. 10, 2026

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snap CEO discusses ad development and AI

Evan Spiegel outlined Snapchat's priorities and highlighted the app’s positive association with wellbeing in a staff letter marking the company’s 15th anniversary.

By Andrew Hutchinson • Sept. 9, 2026

Snapchat introduces Harry Potter-themed activations

New Lenses, wallpapers, icons and Snap Mirrors are designed to tie into the HBO series debuting later this year.

By Andrew Hutchinson • Sept. 1, 2026

Snapchat expands Unified Attribution to all advertisers

The update is designed to help marketers better understand ad performance metrics and share more perspective on campaigns.

By Andrew Hutchinson • Aug. 31, 2026

Snapchat highlights opportunities for sportsbook and prediction market ads

The company partnered with Alter Agents to survey users above the legal betting age about their usage of the app when placing wagers.

By Andrew Hutchinson • Aug. 26, 2026

New Zealand introduces teen social media restrictions

A new ban would require platforms such as Instagram, TikTok, Snapchat and Facebook to confirm that users are over 16 years old, per Bloomberg.

By Andrew Hutchinson • Aug. 24, 2026

How social platforms measure video views

Brands and marketers may need to reconsider what counts as engagement right now in order to ensure accurate campaign reach and audience interest.

By Andrew Hutchinson • Aug. 19, 2026

Snapchat ads pharma ad disclaimer links

Promotions will support multi-CTA attachments and allow health brands to include important safety notes in the app’s in-feed display.

By Andrew Hutchinson • Aug. 11, 2026

Can the apps stop AI slop?

Social platforms have been overwhelmed by artificial intelligence-generated content, but companies encourage AI use even as they try to stem the tide.

By Andrew Hutchinson • Aug. 5, 2026

Snapchat tries to teach brands to be funny

The app released guidance on how marketers can connect with younger users through humor and offered tips on effective comedy writing.

By Andrew Hutchinson • Aug. 5, 2026

Snapchat offers third-party AI ad integration

The app’s Model Context Protocol server will let brands connect promotional campaigns to agents including Claude, ChatGPT and Gemini.

By Andrew Hutchinson • Aug. 4, 2026

Snap posts modest Q2 user and revenue increases

The app added 10 million more daily actives in the quarter while CEO Evan Spiegel said it’s looking to pace its investment in Specs glasses.

By Andrew Hutchinson • Aug. 3, 2026

Snapchat pitches its ad platform to SMBs

The app’s effort to promote its younger audiences may be good for smaller brands but may alienate larger clients.

By Andrew Hutchinson • Aug. 3, 2026

Snapchat will no longer recommend AI slop

The platform is updating its Spotlight feed to promote human-made content and downgrade anything wholly created by artificial intelligence.

By Andrew Hutchinson • Aug. 2, 2026

Snapchat shores up lead gen ads with new HubSpot integration

The app is focusing on partnerships to “meet our clients where they are,” according to Vice President of Global Agency and Strategic Accounts Adrian Mulryan.

By Peter Adams • July 30, 2026

4 tips to build a Snapchat marketing strategy

The platform offers significant engagement opportunities, but its privacy-focused approach can make it harder for brands to develop the right messaging and promotions.

By Andrew Hutchinson • July 29, 2026

Meta still has widest social media reach

Instagram, Facebook and WhatsApp each have more than 3 billion users, giving the platforms’ owner a clear lead in the digital community landscape.

By Andrew Hutchinson • July 26, 2026

Negative sentiment threatens AI glasses push

Meta and Snapchat are both betting big on artificial intelligence-powered glasses, but consumer backlash could derail their strategies.

By Andrew Hutchinson • July 21, 2026

Snapchat shares data with Dick’s Sporting Goods

A new partnership in collaboration with LiveRamp will let advertisers see how on-platform ads drive in-store sales.

By Andrew Hutchinson • July 14, 2026

Snapchat highlights its user engagement

Parent company Snap commissioned a report that found its social platform outranked other apps in many key performance elements.

By Andrew Hutchinson • June 23, 2026

Snapchat launches ‘House of the Dragon’ AR ad in New York City

The interactive large-format experience in Times Square allows people to project themselves onto billboards while inserting themselves into fictional scenes.

By Andrew Hutchinson • June 21, 2026

Snapchat launches AI-powered ad creation tools

Updated features include a chatbot-guided set-up and Snap Creator Network, which is designed to help advertisers find the right creator partners. 

By Andrew Hutchinson • June 21, 2026

Snap opens pre-orders for Specs AR glasses

The $2,195 devices come in two sizes and feature hundreds of custom-built Snap Lenses, but the company faces stiff competition from Apple and Meta.

By Andrew Hutchinson • June 16, 2026

Snapchat announces activations for FIFA World Cup 2026

The app will offer new in-app fan gear, themed Lenses, exclusive player insights and creator coverage of the games.

By Andrew Hutchinson • June 10, 2026