TikTok returns as Toronto International Film Festival platform partner

The app will bring in creators to host screenings and Q&A sessions and will also present a special event with actors Caleb Hearon and Zooey Deschanel.

By Andrew Hutchinson • Sept. 8, 2026

TikTok adds voice notes and image carousels in comments

The additional response options are being rolled out globally and could help drive more engagement in the app.

By Andrew Hutchinson • Sept. 3, 2026

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok signs multiyear NFL deal

The platform will add new game day hubs and host more highlights and archival moments designed to lean into year-round storytelling for both fans and brands.

By Andrew Hutchinson • Sept. 2, 2026

TikTok continues to add users in EU

The latest reports show that the app is maintaining momentum even though its moderation staff has shrunk significantly since 2024.

By Andrew Hutchinson • Aug. 31, 2026

TikTok expands public placement opportunities for advertisers

The company continues to introduce Out of Phone promotion expansions as it brings in-app content to billboards, in-store displays, cinema promos and more.

By Andrew Hutchinson • Aug. 25, 2026

TikTok launches newsletter to share creator insights

The newsletter, called The Creator Cut, is designed to share insights from livestream creators on how to make an impact with short-form content.

By Andrew Hutchinson • Aug. 24, 2026

TikTok may influence teen eating behaviors

A new study published in the Journal of Nutrition Education and Behavior found that adolescents may be especially influenced by food-related content.

By Andrew Hutchinson • Aug. 24, 2026

TikTok adds legacy account options

Allowing users to select what will happen to their profiles after they die is important in terms of privacy and storage capacity.

By Andrew Hutchinson • Aug. 24, 2026

New Zealand introduces teen social media restrictions

A new ban would require platforms such as Instagram, TikTok, Snapchat and Facebook to confirm that users are over 16 years old, per Bloomberg.

By Andrew Hutchinson • Aug. 24, 2026

TikTok explores expanding in-stream payment options

The app’s China-based version highlights Douyin Pay as a key transaction option, and Bloomberg reports that a similar feature may be coming to the U.S.

By Andrew Hutchinson • Aug. 19, 2026

How social platforms measure video views

Brands and marketers may need to reconsider what counts as engagement right now in order to ensure accurate campaign reach and audience interest.

By Andrew Hutchinson • Aug. 19, 2026

TikTok Live adds AI-generated intros

The app is offering creators the opportunity to generate summaries using artificial intelligence-powered tools.

By Andrew Hutchinson • Aug. 18, 2026

TikTok owner ByteDance signs Motion Picture Association deal

The agreement protects the film and television industry against intellectual property infringement stemming from artificial intelligence-generated content.

By Andrew Hutchinson • Aug. 17, 2026

TikTok announces 2026 Music on Stage competition

The second annual competition invites musicians to share their work in the app and compete for professional development opportunities.

By Andrew Hutchinson • Aug. 16, 2026

TikTok shutters Nashville office, lays off 250 employees

The move impacts the company’s moderation staff and is set to take effect Oct. 5, according to a report from the New York Times.

By Andrew Hutchinson • Aug. 6, 2026

TikTok partners with Disney

The licensing deal will allow creators on the app to use characters and content across brands including Pixar, Marvel and Star Wars in their own videos.

By Andrew Hutchinson • Aug. 5, 2026

TikTok rolls out Dreamina Seedance 2.5

The newest artificial intelligence video generation model is designed to allow for advanced storytelling and longer clips.

By Andrew Hutchinson • Aug. 3, 2026

Meta still has widest social media reach

Instagram, Facebook and WhatsApp each have more than 3 billion users, giving the platforms’ owner a clear lead in the digital community landscape.

By Andrew Hutchinson • July 26, 2026

From Yamal to the mall: How American Eagle is going back to school

CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which includes an effort around social media trend #RushTok.

By Chris Kelly • July 23, 2026

5 tips for building an effective brand presence on TikTok

A look at some of the best ways for marketers to engage with trends and influencers on the short-video platform.

By Andrew Hutchinson • July 23, 2026

How TikTok Shop is changing innovation for food and beverage brands

Big companies, including PepsiCo, are using the app’s e-commerce feature to drive sales and inform new products, according to the platform’s head of food.

By Michael Brady • July 19, 2026

TikTok report explores creative AI optimization for brands

Relevance is more important than how much output a company creates, according to a recent study done in partnership with WARC.

By Andrew Hutchinson • July 19, 2026

TikTok partners with NBA and WNBA

The new deal will offer exclusive in-app content and help the platform better engage with its growing basketball fanbase.

By Andrew Hutchinson • July 16, 2026

TikTok sellers in the UK get improved insights

A much-requested update provides enhanced metrics regarding product rankings, traffic sources and conversion efficiency.

By Andrew Hutchinson • July 14, 2026

TikTok and Madonna set in-app livestream record

A recent Q&A with the pop star celebrated the release of her upcoming “Confessions II” album and drew more than 2.1 million concurrent viewers.

By Andrew Hutchinson • July 13, 2026