TikTok shares holiday sales data

In-app sales surpassed $500 million between Black Friday and Cyber Monday last year, per the company.

By Andrew Hutchinson • Oct. 15, 2026

TikTok Shop offers UK merchants more engagement tools

The platform added group deals, new auction functions and an easy way to create shoppable carousels.

By Andrew Hutchinson • Oct. 14, 2026

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok inks microdrama partnership with Made By Us studios

The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.

By Andrew Hutchinson • Oct. 14, 2026

Social media platforms have not ruled out execution livestream

U.S. Secretary of Defense Pete Hegseth proposed that a December military execution be livestreamed, and many platforms haven’t yet weighed in.

By Andrew Hutchinson • Oct. 11, 2026

TikTok announces its first European Bestseller of the Year

The 2026 BookTok honor went to author Rebecca Yarros’s novel “Fourth Wing” on a list that also included author Rachel Reid’s book “Heated Rivalry.”

By Andrew Hutchinson • Oct. 8, 2026

TikTok highlights creator recommendations for Halloween travel

The app is focusing on popular #FilmTok and #BookTok locations and suggesting vacation ideas tied to spooky themes and the fall season.

By Andrew Hutchinson • Oct. 6, 2026

Top social media conferences to watch in 2027

Relevant topics professionals can look forward to include artificial intelligence, influencer marketing and more.

By Sara Karlovitch • Oct. 6, 2026

TikTok outlines US election preparations

The app stressed its security and reliability ahead of the potentially divisive November midterms.

By Andrew Hutchinson • Oct. 5, 2026

Social media platforms resist UK safety disclosures

Meta, TikTok and X are challenging requests from digital regulator Ofcom asking for detailed ​content moderation metrics, per Reuters.

By Andrew Hutchinson • Oct. 5, 2026

TikTok unveils AI-powered updates at Advertising Week

The platform presented improved shopping and product discovery features, as well as expanded ad placement opportunities in the U.S.

By Andrew Hutchinson • Oct. 5, 2026

TikTok US reports generating $81B in economic value

A study commissioned by the app outlined its impact on jobs, small businesses and consumer learning opportunities.

By Andrew Hutchinson • Oct. 1, 2026

TikTok hosts launch of David Geffen Galleries

The app expanded its Museums Come Alive series by partnering with the Los Angeles County Museum of Art to showcase its Egyptian collection.

By Andrew Hutchinson • Sept. 30, 2026

TikTok adds certification tiers for agency partners

The platform will offer Agency Partner or Premier Agency Partner badges to assure marketers that partnership requirements have been met.

By Andrew Hutchinson • Sept. 29, 2026

How agencies can turn holiday intent into action

Explore how holiday shoppers move from discovery to purchase on TikTok.

Sept. 28, 2026

TikTok agrees to teen usage restrictions in Alabama

The measures are very similar to the provisions that Meta agreed to implement as part of its recent settlement deal in California.

By Andrew Hutchinson • Sept. 27, 2026

TikTok commits to expanded child protection initiatives

The company announced partnerships with Lantern and the National Center for Missing and Exploited Children as well as a $2 million funding donation.

By Andrew Hutchinson • Sept. 22, 2026

TikTok announces featured creators for Hispanic Heritage Month

The app will showcase journalist Fernando Hurtado, musician Jasmine Wesley and comedian Eric Sedeño as part of a larger community celebration.

By Andrew Hutchinson • Sept. 15, 2026

TikTok returns as Toronto International Film Festival platform partner

The app will bring in creators to host screenings and Q&A sessions and will also present a special event with actors Caleb Hearon and Zooey Deschanel.

By Andrew Hutchinson • Sept. 8, 2026

TikTok adds voice notes and image carousels in comments

The additional response options are being rolled out globally and could help drive more engagement in the app.

By Andrew Hutchinson • Sept. 3, 2026

TikTok signs multiyear NFL deal

The platform will add new game day hubs and host more highlights and archival moments designed to lean into year-round storytelling for both fans and brands.

By Andrew Hutchinson • Sept. 2, 2026

TikTok continues to add users in EU

The latest reports show that the app is maintaining momentum even though its moderation staff has shrunk significantly since 2024.

By Andrew Hutchinson • Aug. 31, 2026

TikTok expands public placement opportunities for advertisers

The company continues to introduce Out of Phone promotion expansions as it brings in-app content to billboards, in-store displays, cinema promos and more.

By Andrew Hutchinson • Aug. 25, 2026

TikTok launches newsletter to share creator insights

The newsletter, called The Creator Cut, is designed to share insights from livestream creators on how to make an impact with short-form content.

By Andrew Hutchinson • Aug. 24, 2026

TikTok may influence teen eating behaviors

A new study published in the Journal of Nutrition Education and Behavior found that adolescents may be especially influenced by food-related content.

By Andrew Hutchinson • Aug. 24, 2026

TikTok adds legacy account options

Allowing users to select what will happen to their profiles after they die is important in terms of privacy and storage capacity.

By Andrew Hutchinson • Aug. 24, 2026