TikTok launches counterfeit goods detection initiative

The TikTok Real program incorporates insights from more than 300 experts and is designed to remove fake products from the app.

By Andrew Hutchinson • May 12, 2026

TikTok expands TikTok Go in the US

The travel affiliate program allows creators to earn commissions by tagging relevant businesses in their posts.

By Andrew Hutchinson • May 12, 2026

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok launches ad-free offering in UK

Users can pay a monthly fee to disable data tracking for targeted promotions, in line with current regulations.

By Andrew Hutchinson • May 11, 2026

TikTok users are motivated by affiliate links

Donte Murry, the platform's director of beauty, wellness and personal care, told Glossy that it was important to meet shoppers where they are.

By Andrew Hutchinson • May 7, 2026

TikTok launches international ad platform campaign

The company wants to showcase its value as a shopping destination with the new tagline, “Watch it. Love it. Want it.”

By Andrew Hutchinson • May 5, 2026

TikTok expands Out of Phone campaigns

A new partnership with Vistar Media will allow advertisers to bring their campaigns to more than a million placements beyond the app.

By Andrew Hutchinson • May 4, 2026

TikTok highlights emerging creators for Asian and Pacific Islander Heritage Month

The platform has made this event a cornerstone of its diversity engagement each year, with themed promotions and other activations.

By Andrew Hutchinson • May 3, 2026

TikTok adds Campus Hub feature for US college students

The new display allows verified attendees at more than 6,000 universities to connect to dedicated group chats and content feeds.

By Andrew Hutchinson • April 30, 2026

TikTok lets users add relevant keywords to metadata

Creators can now block or suggest post keywords that align with clips, although the app will still retain oversight to avoid unrelated suggestions.

By Andrew Hutchinson • April 26, 2026

TikTok’s US joint venture gains security infrastructure certification

The latest milestone from the International Organization for Standardization verifies that the app’s data management structures meet global benchmarks.

By Andrew Hutchinson • April 19, 2026

TikTok adds new AI video generation to Symphony ad tool kit

The Dreamina Seedance 2.0 artificial intelligence model from parent company ByteDance is able to create realistic content from text prompts.

By Andrew Hutchinson • April 13, 2026

TikTok publishes first transparency report on EU hate speech removal

The publication is part of the platform’s compliance work with the EU Digital Services Act under the EU Code of Conduct on Countering Illegal Hate Speech Online.

By Andrew Hutchinson • April 12, 2026

TikTok launches education program with International Chamber of Commerce

The digital training initiative is designed to help small businesses in Latin America, Africa and Southeast Asia with promotions and sales.

By Andrew Hutchinson • April 9, 2026

TikTok is building a second $1.2B data center in Finland

The development is part of Project Clover, an initiative designed to store EU user data outside of the company’s home base in China in compliance with EU directives.

By Andrew Hutchinson • April 8, 2026

TikTok launches updated integration for Wix users

Available in the Wix App Market, the new option connects Wix websites to TikTok for Business to facilitate advanced ad campaign management.

By Andrew Hutchinson • April 8, 2026

TikTok expands HubSpot integration

The extended partnership gives users of both platforms more tools to manage ad campaigns and measure ROI.

By Andrew Hutchinson • April 6, 2026

TikTok and ACRCloud partner on Derivative Works Detection system

The enhanced protections will help musicians who use the app’s SoundOn service identify misused audio tracks and combat copyright violations.

By Andrew Hutchinson • April 5, 2026

Major social platforms issue joint warning about child safety in EU

Google, Meta, Microsoft and Snapchat said they would continue to take steps to protect their platforms following the expiration of the EU ePrivacy Directive. 

By Andrew Hutchinson • April 5, 2026

TikTok wants to provide financial services in Brazil

The company hopes to offer its users the ability to “hold balances, receive funds and make payments within ​its app,” according to Reuters.

By Andrew Hutchinson • April 2, 2026

TikTok tests in-app DM games

The emoji-based experience is available globally and mirrors similar engagement efforts from Threads and LinkedIn.

By Andrew Hutchinson • April 1, 2026

70% of teens in Australia still access social media despite bans

Although a new report found that about 4.7 million teen social media accounts were removed, deactivated or restricted, children still had access to the apps.

By Andrew Hutchinson • April 1, 2026

TikTok partners with Cameo on custom videos

Integrating the two apps should offer a new monetization pathway for creators and make it easier for fans to request personalized messages.

By Andrew Hutchinson • March 31, 2026

TikTok for Business introduces campaign to drive in-app shopping

The platform is looking to connect creators and brands with its expanding community of users who turn to the app for discovery and purchasing.

By Andrew Hutchinson • March 26, 2026

TikTok adds new ad placement options offering higher exposure

The updated promotional opportunities include Logo Takeover, TopReach and an expanded Pulse suite.

By Andrew Hutchinson • March 24, 2026

TikTok expands #BookTok bestseller lists across Europe and the UK

TikTok is also launching a new #BookTok label that can be added to books in stores.

By Andrew Hutchinson • March 19, 2026