TikTok sellers in the UK get improved insights

A much-requested update provides enhanced metrics regarding product rankings, traffic sources and conversion efficiency.

By Andrew Hutchinson • July 14, 2026

TikTok and Madonna set in-app livestream record

A recent Q&A with the pop star celebrated the release of her upcoming “Confessions II” album and drew more than 2.1 million concurrent viewers.

By Andrew Hutchinson • July 13, 2026

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok launches AI literacy measures

The app created a guide for spotting artificial intelligence usage and is about to introduce a learning hub designed to teach practical detection skills.

By Andrew Hutchinson • July 12, 2026

TikTok launches Discover America tour

The six-city roadshow is designed to highlight regional creators and promote the app as a valuable marketing tool.

By Andrew Hutchinson • July 7, 2026

TikTok launches Agentic Hub

The new feature offers a central location for third-party artificial intelligence ad tools and is directly integrated with the platform’s Model Context Protocol server.

By Andrew Hutchinson • June 30, 2026

TikTok launches branded microdramas

The platform wants to tap into the popularity of episodic shorts by offering companies the opportunity to promote their own microseries content.

By Andrew Hutchinson • June 29, 2026

TikTok partners with Madonna for ‘Confessions II’

The app will launch activations and events including an in-app live preview with iHeartRadio during the pop star’s July 2 album release party in London.

By Andrew Hutchinson • June 29, 2026

TikTok partners with fitness tracking app

The platform is creating a pan-European Local Movement Fund with Strava to help empower regional exercise clubs and communities.

By Andrew Hutchinson • June 23, 2026

TikTok adds new AI creation tools for marketers

The company’s artificial intelligence-powered Symphony Agent will generate new promotions based on trending campaigns, text and visual prompts.

By Andrew Hutchinson • June 22, 2026

Social media is the leading source of news, per Reuters

The 2026 Digital News Report found that people rely on social media for news more than TV or news websites.

By Andrew Hutchinson • June 16, 2026

TikTok bans AI-generated voices in shopping livestreams

The platform said that livestreams can no longer feature non-real-time verbal interactions, as reported by Pyments.

By Andrew Hutchinson • June 15, 2026

TikTok launches digital trading cards for 2026 FIFA World Cup

Users can earn TikTok’s own form of digital collectibles for the event by undertaking various engagement actions. 

By Andrew Hutchinson • June 14, 2026

TikTok shares performance data on FMCG campaigns

A study on the effectiveness of on-platform fast-moving consumer goods ads explored the impact of promotions on offline sales.

By Andrew Hutchinson • June 9, 2026

TikTok announces 2026 Community Fest plans

The annual event, now in its third year, will focus on livestream creators and offers educational programming, competitions and fan base celebrations.

By Andrew Hutchinson • June 8, 2026

TikTok launches microdrama development program

The app is partnering with Sundance Institute to help train the next generation of filmmakers on how to create a short-form narrative series.

By Andrew Hutchinson • June 4, 2026

TikTok launches separate event-based app

The new TikTok Pro Events platform will let fans engage with daily challenges and win stars they can redeem for merchandise and other rewards.

By Andrew Hutchinson • June 3, 2026

TikTok announces Pride Month 2026 programming

The app is highlighting eight rising LGBTQIA+ creators and small business owners throughout June in an effort to foster a more inclusive community.

By Andrew Hutchinson • June 1, 2026

TikTok Shop grows to new EU merchant countries

The expansion of the company’s European shopping capabilities comes as it looks to increase its in-app revenue stream.

By Andrew Hutchinson • May 28, 2026

TikTok drops second season of ‘In The Mix’ podcast

Four new episodes feature interviews with musicians Bebe Rexha, Lykke Li, Malcolm Todd and Josh Groban, along with returning host Jack Coyne of Trackstar.

By Andrew Hutchinson • May 27, 2026

TikTok announces expanded partnership with Universal Music Group

The deal will help facilitate discovery for artists in the app. 

By Andrew Hutchinson • May 25, 2026

TikTok partners with Paul McCartney for album launch

The former member of The Beatles will release “The Boys of Dungeon Lane” alongside a premiere event on TikTok Live that will feature a Q&A session.

By Andrew Hutchinson • May 21, 2026

TikTok highlights value of app for SMBs

TikTok Shop has become a powerful brand discovery platform for small and medium-sized businesses in the U.S.

By Andrew Hutchinson • May 20, 2026

TikTok announces activations for International Museum Day

The May 18 event will feature creator partnerships and kick off the app’s new “Museums Come Alive” series.

By Andrew Hutchinson • May 14, 2026

TikTok introduces 2026 FIFA World Cup creator correspondents

The app has been expanding its sports engagement, and 59% of users say watching events on TikTok is more fun than viewing actual games.

By Andrew Hutchinson • May 13, 2026

Major ad tool announcements from TikTok World 2026

The app’s sixth annual event was a showcase for its updated marketing offerings, including new artificial intelligence-powered elements.

By Andrew Hutchinson • Updated May 14, 2026