Meta Shares Tips on How To Use Click-To-Message Ads

Some pointers to help drive more DM connection opportunities.

By Andrew Hutchinson • Nov. 12, 2025

Meta Shares Insight Into Its Evolving AI-Powered Ad Targeting Process

Meta says its AI targeting tools are driving significantly improved results.

By Andrew Hutchinson • Nov. 10, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Meta Commits To Spending $600B on US Projects by 2028

Meta's hoping to reduce regulatory pressure by highlighting its U.S. spending commitments.

By Andrew Hutchinson • Nov. 9, 2025

Meta Highlights Content Created via Meta AI Glasses in Its Apps

A new highlight in-stream to showcase Meta's evolving wearables.

By Andrew Hutchinson • Nov. 6, 2025

Internal Documents Indicate That Meta Is Earning Billions from Scam Ads

Meta could face big fines for allowing scam ads to run in its apps.

By Andrew Hutchinson • Nov. 6, 2025

Instagram Adds Competitor Insights for Professional Accounts

More data from IG, but is it actually helpful?

By Andrew Hutchinson • Nov. 2, 2025

Meta Adds AI-Powered Updates to Its Lead Gen Ads

Meta is giving advertisers more tools to help generate and qualify leads.

By Andrew Hutchinson • Oct. 30, 2025

Meta Adds More Users in Q3, Projects More AI Investment

Meta is bringing in more money as it continues to pour more into AI.

By Andrew Hutchinson • Oct. 29, 2025

Meta Shares Tips on Marketing Mix Modeling Approaches

Some pointers on campaign measurement from Meta's ad team. 

By Andrew Hutchinson • Oct. 29, 2025

Australia Launches Ads for Coming Teen Social Media Restrictions

Australia's under 16 social media restrictions will come into effect in December.

By Andrew Hutchinson • Oct. 28, 2025

Instagram Adds Watch History for Reels

The feature will make it easier to find videos that weren’t saved. 

By Andrew Hutchinson • Oct. 26, 2025

Instagram Adds Option To Draw on DM Chats

Another option to help spice up your IG chats.

By Andrew Hutchinson • Oct. 23, 2025

Meta Replaces Staff With AI, Continues To Spend Big on Development

Meta's push towards AI superintelligence continues to evolve.

By Andrew Hutchinson • Oct. 23, 2025

Instagram Introduces Assistive AI for Visual Creation

The updated option will use AI to enhance your visuals.

By Andrew Hutchinson • Oct. 23, 2025

Instagram Adds New App Icons for Teen Users

New ways for teens to express themselves through generic icons. 

By Andrew Hutchinson • Oct. 21, 2025

Meta Adds Warnings To Protect Older Users From Common Scams

Older users are losing billions to scams each year.

By Andrew Hutchinson • Oct. 21, 2025

Edits Adds Halloween Effects, Updated Voiceover Recording Options

Spooky fonts and effects, as well as updated voiceover recording options.

By Andrew Hutchinson • Oct. 21, 2025

Meta Continues To Miss the Mark With New App Additions

Has Meta built any meaningful new element in its apps in the last five years?

By Andrew Hutchinson • Oct. 21, 2025

Instagram’s Updated UI Is Coming — Whether You Like It or Not

Instagram is looking to put more focus on Reels and DMs. 

By Andrew Hutchinson • Oct. 19, 2025

Meta Shares Holiday Marketing Tips

Some data-backed pointers for Facebook and IG strategies.

By Andrew Hutchinson • Oct. 15, 2025

Instagram Implements Tougher Content Restrictions for Teen Accounts

Instagram says the new rules will align with PG-13 restrictions for movies.

By Andrew Hutchinson • Oct. 14, 2025

36 Predictions for Social Media Marketing in 2026

These tips and trend pointers could help you prepare your marketing plan for 2026.

By Andrew Hutchinson • Oct. 12, 2025

Edits Gets New Fonts, Halloween Sound Effects and More

Edits is also getting a new media kit-style option for creators.

By Andrew Hutchinson • Oct. 8, 2025

Instagram Tests Reels Algorithm Control Options

Instagram's got a new Reels algorithm control tool — but will people actually use it?

By Andrew Hutchinson • Oct. 8, 2025

Meta Updates Marketing API To Put More Focus on AI Targeting Tools

Meta's AI targeting tool will now be able to test out more placement options.

By Andrew Hutchinson • Oct. 8, 2025