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Instagram’s Testing Longer Reels to Maximize Engagement
Some users are now being prompted to post longer video clips.
By Andrew Hutchinson • March 18, 2024 -
Instagram Launches Ads With Promo Codes to Entice Purchase Activity
A new way to entice direct sales from your IG promotions.
By Andrew Hutchinson • March 18, 2024 -
Trendline
Top 5 stories from Social Media Today
A look at the recent top stories in social media marketing.
By Social Media Today staff -
Instagram Experiments With More Frames Within Carousel Posts
For brands, the move could facilitate providing additional context on product announcements and listings.
By Andrew Hutchinson • March 14, 2024 -
Meta Announces Shutdown of Its CrowdTangle Monitoring App
Meta's moving on from its platform monitoring tool.
By Andrew Hutchinson • March 14, 2024 -
Meta Considers New Elements for Its Verified Subscription Package
Meta’s testing the waters on new incentives to drive Verified take-up.
By Andrew Hutchinson • March 12, 2024 -
Instagram Is Experimenting With an Option To Add Files to DMs
Another step in Meta’s messaging integration plan?
By Andrew Hutchinson • March 12, 2024 -
Instagram’s Experimenting with a New ‘Spins’ Option To Facilitate Trend Participation
A new way to encourage participation via Reels.
By Andrew Hutchinson • March 12, 2024 -
Meta Announces Updates to Advantage+ and Shopping Ads
A heap of new updates for retailers and those using Meta’s automated ad tools.
By Andrew Hutchinson • March 12, 2024 -
Social Platform Image Size Requirements 2024 [Infographic]
Ensure your visuals look their best with this reference listing.
By Andrew Hutchinson • March 4, 2024 -
Instagram Launches New DM Updates, Including Message Editing and Pinned Chats
Instagram says that more photos and videos are now shared in DMs than in any other element of the app.
By Andrew Hutchinson • March 4, 2024 -
Meta Will Stop Paying Australian Publishers for Content as Part of Its Shift Away From News
Meta continues to cut ties with news publishers.
By Andrew Hutchinson • March 1, 2024 -
Instagram Highlights High-Performing Brand Marketing Concepts [Infographic]
Some handy pointers for your IG marketing approach.
By Andrew Hutchinson • Feb. 29, 2024 -
New Report Looks at Social Platform Performance Benchmarks for Brands
New insights to assist in your performance measurement.
By Andrew Hutchinson • Feb. 29, 2024 -
Instagram Adds In-Stream Safety Alerts To Improve Scam Awareness
The alerts will be shown at the time a user gets a potentially scammy request, which could make them more effective.
By Andrew Hutchinson • Feb. 29, 2024 -
Meta Shares Tips on How To Avoid Apple’s In-App Fees [Infographic]
A handy reminder on how to avoid Apple's new fees on boosted posts.
By Andrew Hutchinson • Feb. 26, 2024 -
Instagram Experiments with New ‘Friend Map’ Live Location Display
The new feature could facilitate more IRL connection and be a consideration for marketers with physical locations.
By Andrew Hutchinson • Feb. 26, 2024 -
Instagram Tests Live-Stream Games to Enhance Engagement
A new way to engage viewers on IG.
By Andrew Hutchinson • Feb. 25, 2024 -
Meta Expands Access to Instagram’s Creator Marketplace
New ways to find IG influencers to work with on your campaigns.
By Andrew Hutchinson • Feb. 22, 2024 -
Instagram Tests Options To Create Alternate Image Backgrounds and Facilitate In-Stream Orders
Some interesting new sticker options coming to IG.
By Andrew Hutchinson • Feb. 20, 2024 -
Meta’s Looking To Reduce the Reach of Political Content - But What Does That Actually Mean?
While limiting political posts could help to reduce angst, what qualifies as political is difficult to define.
By Andrew Hutchinson • Feb. 15, 2024 -
Meta Prompts Advertisers to Purchase Boosted Posts on Desktop To Avoid Apple Fees
Apple will soon take a 30% cut of boosted posts on Facebook and IG.
By Andrew Hutchinson • Feb. 15, 2024 -
Meta Further Expands Academic Research Programs
Meta hs been cautious about facilitating research since the Cambridge Analytica incident.
By Andrew Hutchinson • Feb. 15, 2024 -
Instagram Adds ‘People You Follow’ Filter for DMs
A new way to focus on personal engagement in the app.
By Andrew Hutchinson • Feb. 14, 2024 -
Meta Rolls Out New ‘Meta Verified’ Comment Filtering on Instagram
The option will maker it easier to prioritize engagement from high profile or paying users.
By Andrew Hutchinson • Feb. 14, 2024 -
Instagram’s Testing Carousel Posts Within the Reels Stream
Some brands are already testing the option to post multiple images in a single Reels post.
By Andrew Hutchinson • Feb. 13, 2024