Meta adds audio links and reference Reels to Edits

The company continues to build out its video editing app with custom kit options and additional insights for creators.

By Andrew Hutchinson • Oct. 15, 2026

Meta offers enhanced ad campaign exposure

A trio of ad updates includes a new First Impressions option and expanded Reels services.

By Andrew Hutchinson • Oct. 15, 2026

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Meta assists with scam crackdown in West Africa

The company joined Google, Microsoft and others in a larger law enforcement effort designed to disrupt criminal networks.

By Andrew Hutchinson • Oct. 13, 2026

Meta offers updated ad placement control guidance

The revised overview provides options for enabling some level of ongoing control as the company continues to automate its ad display systems. 

By Andrew Hutchinson • Oct. 12, 2026

Social media platforms have not ruled out execution livestream

U.S. Secretary of Defense Pete Hegseth proposed that a December military execution be livestreamed, and many platforms haven’t yet weighed in.

By Andrew Hutchinson • Oct. 11, 2026

There is no viable case for widespread generative AI access

Despite the push to incorporate artificial intelligence into every aspect of social media and online life, the risks far outweigh AI’s narrow use case.

By Andrew Hutchinson • Oct. 11, 2026

Meta removes access verification for developers

The company is retiring a separate access review process for third-party apps and will rely on Business Verification and App Review instead.

By Andrew Hutchinson • Oct. 11, 2026

AI favors brands with an active social media presence

Social platform links appeared in a majority of Google’s artificial intelligence search results, according to a new study.

By Andrew Hutchinson • Oct. 7, 2026

Edits app gets carousel editing tools

Users can apply some of the app’s video editing features to enhance carousel layouts, change fonts and add overlays.

By Andrew Hutchinson • Oct. 7, 2026

Meta outlines political ad restrictions

The company once again plans to limit campaign and candidate-related promotions in the week leading up to the U.S. midterm elections.

By Andrew Hutchinson • Oct. 7, 2026

Meta introduces new AI-powered tools at Advertising Week

The company is testing importing and creative insight features, as well as improved conversational guidance for its artificial intelligence elements.

By Andrew Hutchinson • Oct. 6, 2026

Top social media conferences to watch in 2027

Relevant topics professionals can look forward to include artificial intelligence, influencer marketing and more.

By Sara Karlovitch • Oct. 6, 2026

Instagram tests option to open to Reels

The app has been prioritizing Reels over its main feed for a while and this move suggests a further shift away from Stories.

By Andrew Hutchinson • Oct. 5, 2026

Social media platforms resist UK safety disclosures

Meta, TikTok and X are challenging requests from digital regulator Ofcom asking for detailed ​content moderation metrics, per Reuters.

By Andrew Hutchinson • Oct. 5, 2026

Influencer marketing has an AI trust problem

AI influencers are harder to spot, making transparency essential to protecting consumer trust.

By Jenny Force, VP Global Marketing, Meltwater • Oct. 5, 2026

Instagram tests read-only mode

The feature would allow users to view profiles but would not enable liking, messaging or following.

By Andrew Hutchinson • Oct. 4, 2026

Instagram adds AI songs to DMs

Users can leverage artificial intelligence to generate music to share with their friends, echoing a similar paid Snapchat feature.

By Andrew Hutchinson • Oct. 4, 2026

Instagram adds Threads sharing sticker for Stories

The feature allows users to add previously liked or saved Threads posts to a Stories frame.

By Andrew Hutchinson • Oct. 4, 2026

Instagram adds option to boost livestreams

Creators can now use an in-app feature to increase engagement of their live videos.

By Andrew Hutchinson • Sept. 30, 2026

Instagram updates its educational safety program

The School Partnerships program offers educators a way to report potential safety issues directly.

By Andrew Hutchinson • Sept. 29, 2026

Meta launches Muse AI for SMBs

The company’s agentic artificial intelligence tools are designed to help small businesses improve workflows and work with partner apps.

By Andrew Hutchinson • Sept. 29, 2026

Instagram shares Reels creation tips in new guide

The refresher on some of the more recent additions to the creation process comes as Reels consumption makes up more than 50% of users’ time on the app. 

By Andrew Hutchinson • Sept. 28, 2026

Can Meta be trusted with user data to power its AI agents?

An incomplete list of the many times that Meta has been accused of misusing people’s data over the years reflects how it prioritizes innovation over safety.

By Andrew Hutchinson • Sept. 27, 2026

How can Instagram creators use Muse AI agents?

There’s a range of ways that Meta's artificial intelligence agents could be of value for creators, but building trust in them will be a hurdle.

By Andrew Hutchinson • Sept. 27, 2026

Instagram chief shares algorithm insights and posting tips

In a new series of videos, chief Adam Mosseri addresses concerns about algorithmic influence and suggests how creators can improve their results.

By Andrew Hutchinson • Sept. 24, 2026