The Latest

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  Meta will soon release new AI models developed by Alexandr Wang

  The company plans to eventually offer open source versions as its Superintelligence group works to catch up with industry benchmarks, per Axios.  

  Social Media Updates

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  Questions linger about the long-term viability of X

  Despite its merger with xAI and the upcoming SpaceX initial public offering in June, running the app is costing Elon Musk more money than it’s bringing in.

  X (Twitter)

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  Meta looks to grow Threads in Japan

  The new profile will be used to share Japan-specific information for users as Meta continues to challenge X for dominance in the micro-content sphere.

  Social Media Updates

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  TikTok expands HubSpot integration

  The extended partnership gives users of both platforms more tools to manage ad campaigns and measure ROI.

  Social Marketing

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  Elon Musk pressures potential SpaceX investors to advertise on X

  Musk told banks, law firms and other advisors they need to buy subscriptions to AI chatbot Grok before the June initial public offering, per the New York Times. 

  X (Twitter)

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  Authorities need to establish clearer rules on social media age checking

  There will be gaps in enforcement until there is a definitive solution to ensure that the same standards apply to all platforms.

  Social Media Updates

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  Major social platforms issue joint warning about child safety in EU

  Google, Meta, Microsoft and Snapchat said they would continue to take steps to protect their platforms following the expiration of the EU ePrivacy Directive. 

  Facebook

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  Meta pauses all contracts with Mercor after breach

  The data contracting firm works with all the major AI providers, including Anthropic, OpenAI and Meta, and was hit by hackers last week, per Wired.

  Social Media Updates

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  TikTok and ACRCloud partner on Derivative Works Detection system

  The enhanced protections will help musicians who use the app’s SoundOn service identify misused audio tracks and combat copyright violations.

  Social Media Updates

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  TikTok wants to provide financial services in Brazil

  The company hopes to offer its users the ability to “hold balances, receive funds and make payments within ​its app,” according to Reuters.

  TikTok

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  Google Vids adds new AI features

  Updates to the video generation app included higher quality exports, music generation tools and artificial intelligence-powered avatars.

  Content Marketing

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  Report shows document posts on LinkedIn see more engagement

  Uploaded PDFs in a carousel format are more popular on the platform than videos, according to new benchmark data from Socialinsider.

  Social Marketing

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  YouTube experiments with TV-style channels for CTV viewing

  The feature will launch with “Coachella TV” in April and offer 24/7 streaming access to archival performances and 2026 festival highlights.

  Social Media Updates

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  Snapchat trolls Meta with Spotlight name change prank

  While calling its short-form videos “Reals” was an April Fool’s Day joke, the animosity between the two companies is not.

  Snapchat

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  YouTube’s BrandCast 2026 advertiser event scheduled for May

  The annual presentation will be hosted by comedian Trevor Noah and will include a performance by musician Chappell Roan.

  Social Marketing

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  TikTok tests in-app DM games

  The emoji-based experience is available globally and mirrors similar engagement efforts from Threads and LinkedIn.

  TikTok

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  Snapchat expands Creator Subscriptions to all eligible users

  The program launched in February for Snap Stars and offers exclusive ways to monetize content, such as subscriber-only Stories.

  Snapchat

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  YouTube connects AI chatbot to smart TVs

  The platform’s AI tool will allow users to “make conversational queries” about in-app content and get in-stream responses.

  Social Marketing

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  Meta’s new Ray-Ban glasses will support prescription lenses

  The latest AI-enhanced designs support all-day wear, allowing users to capture and record images and video in virtually any situation.

  Social Media Updates

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  YouTube creators can now like video comments in bulk

  The new Comments to Heart option will automate positive engagement and simulate personalized interaction on high-volume channels.

  Social Media Updates

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  Snapchat users travel more than non-users

  A new survey from the app and research platform Suzy found that Snapchatters also use their content to influence travel decisions in their social circles.

  Social Marketing

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  Meta highlights improvements to its ad serving program

  The updated Adaptive Ranking Model will use less computing power to deliver more relevant ads and drive better return on ad spend.

  Social Marketing

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  Meta avoids Motion Picture Association lawsuit over PG-13 ratings

  Instagram had been using the proprietary ratings scales without permission and will now include a disclaimer saying it “didn’t work with the MPA.”

  Social Media Updates

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  Meta outlines AI benefits for US construction industry

  The company discussed how its AI approach to cement and concrete development can help producers compete on cost and build supply chain resilience.

  Social Media Updates

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  Meta shares new Facebook Content Monetization tips

  Varying content types, focusing on original material and avoiding engagement bait can all lead to more rewards for creators.

  Social Marketing

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