Deep Dive

Industry insights from our journalists

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    AI Tips for Social Media Marketers

    From testing different backgrounds for visuals or a variety of communication styles for posts, generative AI offers multiple ways to optimize your efforts. 

    Andrew Hutchinson • Jan. 30, 2024
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    SARINYAPINNGAM via Getty Images
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    3 Steps for Establishing a Core Marketing Message

    The key to maximizing a social media marketing strategy is to ground the approach in purpose.

    Andrew Hutchinson • Jan. 19, 2024
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    LeoPatrizi via Getty Images
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    ‘Wave’ of litigation expected as schools fight social media companies

    Districts are joining a complaint against Meta, Snapchat, TikTok and YouTube, but some doubt the firms can be blamed for teens’ mental health struggles.

    Kara Arundel • June 2, 2023
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    goodnessKNOWS via Twitter
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    How Mars Wrigley Turns Social Sentiment Into Real-time Opportunities for Goodnessknows

    The company, known for candies like Snickers, targeted ads and coupons based on comments by health-conscious Twitter users to drive a 47% engagement rate.

    Dianna Christe • March 28, 2018

  • 5 Predictions for Social Media Marketing on Instagram in 2018

    What's coming next for Instagram? Here are our 2018 predictions.

    Andrew Hutchinson • Oct. 26, 2017
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    5 Sizzling Marketing Campaigns

    Looking for new marketing inspiration? Here are five freshly baked marketing campaigns too good to pass up.

    Jenny Rothenberg • Oct. 25, 2017