The End of Manual Marketing: Using Data to Achieve Efficiency and Accuracy in PR and Communications

While we’ve had access to the Internet since the early 1990s, we’ve only started to experience the full effects of its disruption on public relations communications and digital marketing in the past few years. Until now, it’s been difficult to quantify exactly how these changes have taken shape or accurately assess the pulse of how marketing and communications professionals have adjusted the way they work to keep up with tech-savvy consumers.

In this webinar, PR professionals Amanda Miller Littlejohn and Marijane Funess explore changes in marketing trends reflecting on the results of a study conducted by Social Media Today and Marketing Dive. With more than 30 years of combined PR experience these specialists will provide exclusive insights into what PR and communication professionals can do to respond to the disruptive changes in the PR field.