One of four influencer agencies included in spotlight on fastest-growing channels of marketing
January 12, 2021 - Sway Group, an influencer marketing and paid social agency, announces that it was selected by Chief Marketer as one of four influencer marketing agencies in the “2020 Chief Marketer 200.” The (CM200) list is the world’s only editorial listing of best-in-class brand engagement and activation agencies across 11 categories and specialties serving the United States. According to Chief Marketer, the agencies selected for this year’s program are thought leaders in their craft and representative of the best of the marketing industry.
“We’re honored to be part of this highly coveted list for the second consecutive year,” notes Sway Group’s CEO Danielle Wiley. “It’s especially meaningful recognition for us given the incredible year of COVID. We are thankful to our client partners - their trust and true partnership allowed us to help them innovate and move forward despite unprecedented business challenges.”
The past four years have been explosive for Sway, fueled by work for leading brands including Bradshaw Home, Stonyfield, Post Cereals’ PEBBLES, Outlook Amusements and Drinkworks.
Critical to Sway’s success has been its integration with CreatorIQ and development of a proprietary dashboard which provides a robust set of targeting, measurement, and data tools. Sway’s ability to evaluate performance in real-time currently shows that Sway influencer campaigns receive up to 3x the industry average for engagement.
During this year of uncertainty and unrest, Sway has also been a voice for brand activism through influencer outreach, helping clients tap the trust and credibility created by influencers to share corporate initiatives designed to serve social, environmental and political issues. Importantly, Sway has urged brands to go beyond token public statements to share what they’re doing to create meaningful change.
About Sway Group
Sway Group is a full-service, influencer marketing agency. Focusing on such key verticals as parenting, food, beauty and fashion, Sway works with brands big and small to craft custom, creative and comprehensive programs to reach the right consumers on the right platforms at the right time. All Sway Group campaigns are fueled by its proprietary influencer dashboard, powered by CreatorIQ, offering transparent ROI metrics.
Chief Marketer’s CM200 presents the industry’s only comprehensive list of the best brand engagement and activation agencies across 11 categories and specialties serving the United States. Editors accepted applications from across the country for the CM200 earlier this fall. Winners were selected based on several criteria including: insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas that are moving the industry forward.
About Chief Marketer
Global online content portal Chief Marketer, an Access Intelligence brand, arms aspiring CMOs with the tools, insights, data and training they need to master the “next frontier of marketing”—an age of marketing much less dependent on advertising and much more focused on the rest of the branding toolkit. CM has more than 150,000 readers who rely on its content and live events to help them cut through the noise and find the solutions necessary to optimize their performance. From digital, direct and content marketing, to social, experiential, promotion and more, our weekly newsletters and daily website content covers it all. In addition to the CM200, Chief Marketer also produces the PRO Awards, and recognition programs including Masters of Martech and Future CMOs. Learn more at chiefmarketer.com.