Locowise Publishes Report: The Role of Social Media Experts in 2021

November 08, 2021
Press Contacts
Sophie Beard
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The Role of Social Media Experts in 2021 


The role of a social media expert is vast, the responsibilities involved have developed as the digital landscape has grown. To glean insight into this, Locowise surveyed 100 marketers from 30 countries. The results have been compiled into an extensive report to explore the insights shared from those working within agencies, in-house, and publishers. 


Not only do the findings help you gain insight into the role of a social media expert, but understand how your role compares. And if you're recruiting for a new social media manager, this report may influence your decision and approach.    


Some of the key findings from the survey:

  • 80% of respondents manually produce reports
  • 69% of respondents spend 25-50% of their time on scheduling 
  • 66% of respondents spend up to 50% of their time on analytics and reporting
  • Over 70% of respondents hope to start using TikTok soon
  • 91% of respondents use social media as a source for news updates 


On the findings, Darren Low, CEO of Locowise comments: “The findings provide readers with a comprehensive benchmarking resource and actionable insights for growth. As a leading provider of an automated reporting tool, it’s surprising to learn the extent of respondents inefficiently making use of their time. By spending up to half of their time on reporting using Excel it’s of no surprise to see comments from respondents such as “time-consuming” “boring” and “unclear” as the reasons why they don’t like reporting. This is despite commenting on the value of reports in providing "value and insights”, “knowledge of knowing we attribute to the targets of the company”, and to “inform future strategies”. 


We hope readers find this report useful, and we encourage you to contribute to the follow-up survey coming soon. You will be able to learn how results change over time and receive your advanced copy of the report before others in the industry.”


To download a copy of the report, click here.


Locowise is your best friend in social media management. As analytic experts, we specialise in providing automated social media reports for marketers around the world.

The Locowise community benefits from professional and personally branded social media reports and audits. Social media marketers responsible for reporting save time and money by freeing up capacity to work on high-value work. Rather than pulling together data from multiple platforms into spreadsheets, Locowise provides insights from over 300 metrics into an automated report. 

If you haven't tried Locowise before, we offer a 21-day free trial, so you can begin automating your reporting process. Learn more about us and sign up for a trial on our website: www.locowise.com