After 10 successful years, with steady and consistent growth, reckoning hundred thousands of users, Publer is redefining and refreshing its features and its brand’s look.
Born in 2012 as a simple side project, Publer’s platform now counts thousands of loyal active customers that have helped shape the platform into a modern and intuitive social media management tool. When Publer’s CEO, Ervin Kalemi, created a small publishing tool over ten years ago he couldn’t possibly imagine leading today an experts’ team dedicated to a great platform that provides an abundant amount of advantageous features.
What started as just a small task of a few hours of dedication, soon became the solution of freelancers, social media managers, agencies, solopreneur ships, and even companies. The strong push for perfectionism and the inner push for improvement helped Publer develop step by step.
The unremitting work and the dedication to the continuous platform upgrade because of the endless market’s demands to be independent and find a solution to improve work-life balance, led to the Publer we know today.
Why Publer? Well, the name is quite self-explanatory, it is easy to remember and it perfectly delivers what this platform can do! It helps with everything connected to publishing. In the new logo concept, Publer decided to preserve its identifying P letter as the usual symbol of its superhero. Renewed and more energetic, the new logo comes more dynamic and symmetrical.
Just as an agile superhero comes to save people from imminent danger, Publer is a fast and powerful platform built to save all its users from the overwhelming anxiety and stress that social media post management can cause. Thus, the calming and relaxing choice of the color green for its outfit. Publer’s mascot outfit had always been the colors of optimism, reliability, and growth. In the newly rebranded version, Publer’s Mascot suit gets new blue hues, representing clarity, communication, and loyalty, some values that this platform wants to showcase.
When asked about his experience on this path, Publer’s CEO, E. Kalemi stated:
"I learned 2 things from this very first experience:
- Facebook, and social media in general, are very crucial in the business world.
- There are endless freelancers, solopreneurs, business owners, marketing teams, and agencies that need a hand with social media.
Our mission is to continue building tools to help you achieve your goals. Whether you want to effectively grow your business online presence, whether you want to have more free time to spend with your friends and family, whether you want to efficiently serve more clients, whether you want to have a more organized workflow when posting on social media, Publer will be there for you."
With this new rebranding, Publer provides refreshed and upgraded elements on its features which are:
- Calendar view - Better grasp the distribution of your posts and edit straight from the calendar.
- Team Collaborations - Assign roles and tasks, check and approve post creations and schedules.
- Analytics - Improve your posting by synchronizing and tracking from the platform.
- Curate Posts - Stylize texts, design visuals, and format according to the social network.
- Media Integrations - With one simple click, organize all your visuals in a single useful library.
- Link in Bio - It’s a great way to drive better engagement and increase brand loyalty.
- Browser Extension - Use our extension to easily share, links, text posts, and engaging visuals.
- RSS Feeds - Always keep an up-to-date feed, automatically sharing the latest news.
- Bulk Scheduling - Save time and stay consistent with your posting with this effective feature.
- Recycling - Get back quickly to your top-performing posts as your evergreen content.
- Twitter Threads - Extend a point, provide an update, context, or post about a blog article.
This rebranding comes as a result of a strong drive to progress, a desire to provide the most truthful and well-crafted service for its clients, and of course brand growth and continuous change in architecture. Find us at Publer.io
Publer is a virtual social media superhero that lets you collaborate, schedule & analyze your posts for Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google Business Profiles, YouTube, WordPress, and Telegram from the same spot.
The platform counts more than 120,000 active users worldwide, and it promises exciting upcoming updates and new features.