Mobile gaming has exploded over the past few years. The researches show that the number of global mobile game players has reached 2.69 billion in 2022. Additionally, mobile games dominate the App Store revenue share (66%). We can expect these numbers to grow further in 2022.
We also see from more detailed data that over the past few years, the mobile game boom attracted more people to work in the mobile game market. According to the 2021 Global Mobile Game Marketing Whitepaper released by SocialPeta, many regions in the world reported a rising number of mobile game advertisers. For example, North America had over 41,000 mobile game advertisers in 2021, a YoY increase of 18.7%.
It's believed that mobile app companies will increase their spending in the new year as more and more of them have felt the need to constantly optimize their strategies for project setup and product marketing. Product quality competition is a growing trend in the mobile app market, especially the mobile game market with increasingly upgraded game graphics and gameplay. Therefore, game companies will have to win with their technical and innovation capabilities in the future.
Serving the mobile game and app industry for nearly 10 years, SocialPeta has worked with over 70% of well-known mobile app & game companies around the world. With the exclusive advertising data and analysis, SocialPeta helps mobile game&app companies track the macro trends in the market, helping them make their excellent apps stand out in fiercely competitive markets.
Help Soha Game reduce its CPM by 15%
To achieve more installments of their mobile games, Soha Game's marketing team invests quite a lot of money in ad creatives and brand promotion on social media each year. Before using SocialPeta, they had to spend weeks analyzing their competitors' creatives and games, as well as market trends. Many opportunities were lost because of the resources and time they had wasted in mobile marketing. Now with SocialPeta, they can take care of all those problems efficiently.
According to Soha Game's marketing team, after using SocialPeta, they recorded a decrease of about 15% in CPM and a decrease of about 10% in CPI. And with tons of ad data provided by SocialPeta, Soha Game doesn't need to waste money trying different ads. Because SocialPeta provides them better ways and more data for them to analyze their competitors' advertising effects.
Help Garena distinguish itself in fiercely competitive markets
As a leading online game developer and publisher, with businesses in over 130 markets across the world, Garena needs to pay constant and close attention to marketing trends and changes of competitive products in different markets. Working with SocialPeta is a very efficient way for them to quickly know about their target markets. SocialPeta's Advertising Intelligence provides Garena with a huge database of over 1.2 billion pieces of ad data, helping Garena complete multiple-dimension data analyses. Garena can get inspiration from many advertising campaigns, saving it much time in advertising design, and it can also get insights into the actual advertising activities of its competitors, including their advertising platforms, target markets, and changing trends of their marketing campaigns.
Explore more features of SocialPeta
SocialPeta is one of the world's leading advertising and marketing platforms, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers.
Get inspiration from 1.2 billion ad creatives
SocialPeta covers 70 countries and regions, and over 70 well-known ad channels worldwide, such as Unity, Twitter, YouTube, Facebook, and TikTok. We provide nearly 1.2 billion ad creatives, updating millions each day. SocialPeta is the best source of inspiration for ads.
With the tons of creatives captured by SocialPeta, you will be able to better understand the latest and most popular patterns of creatives in the market.
- Spy on the marketing strategies of advertisers, agents, and your competitors
SocialPeta provides over 5 million app advertisers' data and provides analyses of advertising creatives, texts, channels, and other information for you to grasp market trends.
Insights into Meta's advertising cost and industry indexes
Know about the rankings of CPC/CPM/CTR in leading countries. Search for different data presentations of CPA, such as purchases, activeness, installment, etc. You can know more about your advertising cost by comparing the above big data with your own products' advertising data.
SocialPeta has many other global partners, such as Tencent Games, NetEase Games, MOONTON Games, and AdSide Media. Big data analytics has become increasingly important. SocialPeta has been actively expanding its business globally, striving to establish cooperation relationships with more companies across the world. We are looking forward to working with more companies and making their products stand out from their strong competitors.
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers.
Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.