Claspo is a SaaS solution specializing in creating website widgets that allow businesses to complete various marketing tasks. Templates from Claspo library can be integrated with popular CRM or ESP, such as Mailchimp, SalesForce, or Pipedrive.
Why are popups effective? CEO of Claspo, Nikita Korchevskyi, said “The popup saves clients from involving developers, regularly updating landing page requirements, and waiting weeks for results. Popup allows marketers and product managers to do such experiments and improve site performance. In addition, with the help of popups, marketers can quickly receive feedback from the audience through profiles and NPS. So, ideas for improving the Customer Journey may also appear. They can use different forms for lead generation, email subscriber base growth, and upselling to these bases. Popups can be shown at different page scroll levels. For example, customers can add inactivity triggers: if a user has been browsing the site and is about to leave, you can use an Exit-Intent popup to offer the user a product that will make them stay”. Claspo has identified five main areas for development soon:
1. Unlimited customization
Removing customization restrictions minimizes problem-solving time. Moreover, it allows customers to bring their development teams to create new components or gamification for their projects. Claspo will give a clear flow so that the developer can participate in creating the widget, and then the marketer can easily manage the widgets on their own.
Demand for gamified solutions is growing, and their application usually significantly changes the situation with conversion. Businesses that use gamification can experience up to 7 times higher conversion rates. Claspo is ready to invest resources in creating a unique product. The company aims to develop many ready-to-use solutions configured in an hour and then connected to CRM or ESP.
3. Expand the analytics capabilities
Claspo will offer a built-in A/B testing mechanism, the ability to set business goals that the user can set and see how widgets affect business conversion: how many orders are placed, how many forms are filled out, etc. Next, the company plans to make advanced analytics for forms: show users which fields they fill out when they lose the audience. Claspo will provide analytics not only for completed actions but also for incomplete actions on forms, as well as show recommendations for improving conversion.
4. Implementation of AI
AI and Machine Learning are global trends. It can generate ideas on what to test using ready-made solutions, give recommendations for improving specific widgets, and run A/В testing. All this simplifies widgets management and relieves marketers from the need to conduct competitor research and market analysis. With the transition to automation, Claspo will offer a product that will also be focused on a business indicator, for example, sales: the system determines at what point it is better to show the widget so that there is a maximum conversion. At the same time, the display does not affect the business conversion.
5. Use cases expansion
And last but not least is to satisfy user requests regarding basic use cases and their further expansion, as well as the implementation of NPS.
Claspo is a Ukrainian company founded in September 2021. Despite the full-scale war in Ukraine, Claspo already had the first MVP in March 2022.
Service optimizes companies' resources and helps them to be faster and more flexible in working with clients. Claspo allows reduced communication with the support service and provides more functionality through templates and integrations so that users can create a perfect widget in just a few clicks.
To use Claspo, clients don’t need any experience in design or programming. Using ready-made templates and tools, they can launch conversion popups on the website. In less than six months since the release, Claspo has already received more than 4,000 users from 109 countries.