Ghent, Belgium - 01/12/2025
Willow, the social media management solution built for small businesses and professional service firms, today announced a breakthrough innovation: native LinkedIn person tagging directly within the platform. This makes Willow the first social media management tool to offer true, compliant, fully functional person mentions on LinkedIn without workarounds or manual editing after scheduling.
For years, tagging individuals on LinkedIn has been a persistent limitation across third-party tools. Social media managers, marketers, and business owners have been forced to choose between sacrificing reach or returning to LinkedIn to “fix” their posts after publishing. Willow’s latest capability solves this long-standing industry gap, giving users the ability to seamlessly mention partners, colleagues, clients, and thought leaders while creating and scheduling content.
“LinkedIn tagging has been the white whale of social media tools,” said Ludwig Dumont, CEO of Willow. “It’s one of the most requested features from our customers, and we’re proud to be the first platform to deliver a native, reliable solution. This unlocks more reach, more engagement, and a completely frictionless workflow.”
Willow’s new tagging feature allows users to:
- Search and tag individual LinkedIn members directly in the post editor
- Schedule posts with person mentions without needing to edit them on LinkedIn afterward
- Increase post visibility and engagement through authentic connections
- Maintain a consistent and efficient content creation workflow inside Willow
The launch aligns with Willow’s mission to make social media effortless for small teams with limited resources. By removing one of the final barriers to fully automated posting on LinkedIn, Willow reaffirms its position as an innovation leader in the social media management space.
“Tagging isn’t just a technical feature,” added Dumont. “It’s the difference between content that disappears and content that sparks conversations. Our customers deserve tools that keep them ahead of the curve, not stuck with yesterday’s limitations.”
The feature is available immediately to all Willow users.
Willow is a social media management platform that helps small teams and professional service firms build a consistent, effective online presence. With intelligent content inspiration, automated scheduling, and expert coaching,
Willow ensures teams always know what to post and how to grow. Founded in Belgium, Willow supports thousands of businesses across Europe and beyond while keeping a strong SMB DNA itself.
