AI Video Cut Launches Three Features to Reduce Video Production Costs for Marketing Teams

Zug, 18 May 2026 — AI Video Cut, an AI-powered video repurposing platform, today announced the launch of Custom Prompts, Transcript-Based Video Editing, and Smart Crop with Face Detection, three capabilities aimed at reducing the time and cost marketing teams spend converting long-form video assets into short-form content for paid and organic channels.

For marketing departments, the economics of short-form video have become a structural challenge. Brands invest significantly in long-form video production, such as brand films, product demos, webinars, event recordings, yet converting that footage into platform-specific short clips typically requires either a dedicated editor, a production agency retainer, or both. 

According to Metricool's 2025 Social Media Study, short-form video demand grew 70% year-over-year, compressing timelines and widening the gap between content production and distribution capacity.

What's New

Custom Prompts allow marketing teams to define clip selection criteria in natural language, aligned to campaign objectives: "extract product benefit statements," "find moments that address the core objection," or "cut clips suitable for mid-funnel paid social." This moves AI-assisted editing from generic automation to intent-driven content extraction, giving brand and performance marketers more control over what the AI selects and why.

Transcript-Based Video Editing enables non-editors on marketing teams to refine clips by editing the text transcript. Changes to the transcript update the video in real time: removing a sentence cuts the footage, correcting a word fixes the caption. For marketing teams without in-house editors, this eliminates a key dependency.

Smart Crop with Face Detection automatically reframes footage to keep the primary speaker centered in vertical format, enabling marketing teams to derive mobile-first creative from existing brand content (keynotes, exec interviews, product launches) without reshooting or hiring a post-production resource.

The platform accepts uploads from YouTube, Instagram, Facebook, Zoom, Google Drive, Twitch, Reddit, Dailymotion, and local files, covering the primary sources of existing brand video assets.

"Marketing teams have invested in long-form video for years: thought leadership content, event recordings, product explainers," said Alex Miller, Product Owner at AI Video Cut. "These features are built to unlock that existing asset library and convert it into short-form creative without adding headcount or agency spend."

Availability and Pricing

All three features are available now on AI Video Cut's Free, Starter, and Pro plans. The Free plan includes 50 upload minutes at no cost with no credit card required. Paid plans start at $10/month (billed annually) and include up to 3,600 minutes per year, watermark-free exports, and unlimited editing. Agencies can request a custom quote.