Metricool, the social media management platform used by more than four million professionals worldwide, today announced the launch of Metricool Studio, a new AI-powered reporting feature designed to automate one of digital marketing’s most time-consuming tasks: building social media reports. The feature enables social media managers, marketers and agencies to generate reports in natural language, cutting reporting workflows that often take two to four hours down to just minutes.
For many marketing teams, reporting remains a manual process involving exported data, spreadsheets, charts and summaries built across multiple platforms. Metricool Studio is designed to simplify that work within Metricool itself, allowing users to generate reports that include charts, executive summaries, and recommendations based on plain-language instructions such as brand, channel, time period and comparison criteria.
“For years we had been hearing requests for more flexible reporting, from comparing brands and time periods to generating analysis in different languages,” said Juan Pablo Tejela, CEO and co-founder of Metricool. “Metricool Studio was built to solve that gap and give marketers a faster, easier way to turn performance data into clear reporting and next steps.”
Key capabilities include:
- Create reports across multiple brands and languages using a single prompt
- Compare performance across time periods without manual spreadsheets
- Run competitor analysis directly in natural language
- Identify best posting times based on each account’s actual history
Reports can also be shared through a public link that updates automatically, reducing the need to recreate and resend reports on a recurring basis. Metricool Studio is available now May 27, 2026 through the platform’s Reporting section, with no additional installation required. To learn more, please visit metricool.com/metricool-studio/.
Metricool is a global social media and online ad management platform that serves more than 4 million professionals, agencies, and brands in the United States, United Kingdom, Canada, Australia, Spain, France, Germany, and Latin America. They help social media managers simplify tasks, automate processes, and unify tools to plan and execute successful campaigns. Metricool is a trusted partner of global brands including Louis Vuitton, David Guetta, Adidas, H&M, Costco.
