Visibrain, the social listening and media monitoring platform for PR and communications professionals, has announced an upcoming webinar exploring how modern reputational crises emerge and spread across social media, online communities, and digital media ecosystems.
Titled PR Crises in the AI Era, the webinar will analyse how online backlash now evolves in real time through creator amplification, platform dynamics, and AI-driven visibility.
Register for free
Drawing on data from Visibrain’s latest whitepaper, the session will examine several recent brand controversies involving companies including Nike, Nvidia, Huda Beauty, and American Eagle. The webinar will explore how weak signals evolve into full-scale reputational crises, often within just 24-48 hours.
According to the report, modern crises increasingly begin within fragmented online communities before reaching mainstream media visibility. Influencers, creators, and highly engaged online audiences now frequently shape narratives long before brands have the opportunity to regain control of the conversation.
The webinar will cover:
- How PR crises spread across platforms including TikTok, X, Instagram, and online media
- The growing role of creators and influencers in crisis amplification
- How communications teams can identify weak signals earlier through social listening
- Lessons from recent high-profile brand controversies
The session is designed for PR professionals, communications teams, marketers, and brand reputation specialists seeking to better understand the evolving dynamics of online crises.
The webinar will take place on Tuesday June 16
Visibrain is a social listening and media monitoring platform designed for PR, communications, and marketing professionals. The platform enables organisations to monitor online conversations in real time, identify emerging narratives, and anticipate reputational risks across social media and online news sources.
Learn more at https://www.visibrain.com
