Employee-generated content is receiving six times more engagement than content published directly by companies, highlighting a growing opportunity for brands to turn their employees into influential voices on social media.
As employee advocacy programmes become an increasingly important part of corporate communications and marketing strategies, organisations are also facing a key challenge: how to measure whether these programmes are actually delivering results.
Visibrain, a social listening platform for communication and marketing professionals, will explore this topic during an upcoming webinar on September 15, focused on measuring and optimising employee advocacy programmes.
The 30-minute session will demonstrate how social listening can help organisations identify their most influential employee advocates, measure the reach and engagement generated by employee content, and benchmark advocacy performance against competitors.
Rather than relying solely on metrics such as the number of employees participating in an advocacy programme, social listening can provide a broader view of its impact across social media — helping communications and marketing teams understand which employees are driving the most visibility and engagement.
The webinar will also share practical strategies for identifying opportunities to strengthen employee advocacy programmes and demonstrate their return on investment.
The free webinar, taking place on September 15, is open to communications, PR and marketing professionals looking to better understand and measure the impact of employee advocacy.
Register for the free webinar to discover how social listening can help measure, optimise and scale employee advocacy programmes.
Visibrain is a social listening and media monitoring platform designed for PR, communications, and marketing professionals. The platform enables organisations to monitor online conversations in real time, identify emerging narratives, and anticipate reputational risks across social media and online news sources.
