Social media can seem like a free-for-all. And sometimes brands treat it like it is. Have you ever tagged a product in an Instagram photo? I have. The way that your photos on social networks are treated by brands is evolving. What rights do brands have to your images? And what rights do you have?
In the instantaneous era of Twitter and Instagram , users are doing much of our work for us. Eighty percent of all online content is created by users, and what’s more, user-generated content is fifty percent more trusted than any other media on the web.
So you've implemented a blogger outreach program and you're working with YouTube influencers to have them say cool things about your brand. Now what? Having those earned mentionsfloating around the blogosphere and across social are fantastic, but let’s face it, we could all do a better job of making the most out of our earned media and user generated content (UGC). Here's some tips on maximizing earned media.
User-generated content can be an extremely valuable and engaging content option for brands. But it does come with a level of risk. Here are thee things brands need to look out for when implementing a UGC campaign.
While user-generated content submissions are often portrayed as a shot at fame, fortune, and glory, the reality is they are largely a waste of time for participants and organizers alike, with barely some form of short-term awareness generation for the brand while exploiting the participants.