Will Meta’s Revised Approach to Moderation Impact Its Ad Business?

Meta loosened its rules around what users can write in posts. How will that play out for brand safety and ad sales?

By Andrew Hutchinson • Jan. 7, 2025

Meta Is Generating Images of Users to Spark More Interest in Its AI Tools

Meta AI will now come up with image generations for you, based on your selfie.

By Andrew Hutchinson • Jan. 7, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Meta Is Getting Rid of Fact-Checks and Switching to Community Notes

In a major shift for the company, Meta will now allow more political discussion in its apps.

By Andrew Hutchinson • Jan. 7, 2025

Meta Appoints New Board Members, Including UFC Chief Dana White

White has been a prominent supporter of incoming President Donald Trump.

By Andrew Hutchinson • Jan. 6, 2025

Meta Appoints New Public Policy Team To Align With Trump Administration

Meta has appointed two Republicans to its public policy leadership team.

By Andrew Hutchinson • Jan. 2, 2025

Meta’s Plan To Unleash AI Bot Profiles Could Actually Work

Meta's planning to deploy AI profiles to engage with real users in its apps.

By Andrew Hutchinson • Dec. 30, 2024

Instagram Previews Coming AI Video Elements

Soon, you'll be able to generate AI elements for your IG video uploads.

By Andrew Hutchinson • Dec. 19, 2024

Meta Pushes Ahead on AI Development Despite Risks

Meta's keen to push ahead on AI and VR, despite acknowledging potential harms.

By Andrew Hutchinson • Dec. 16, 2024

Instagram Implements Screenshot Blocking for View-Once Media

More protection for sensitive content. 

By Andrew Hutchinson • Dec. 16, 2024

Instagram Adds New Features for the Holidays

Some new options to help see in the new year on IG. 

By Andrew Hutchinson • Dec. 16, 2024

Instagram Tests Scheduled DMs

Plan your DM outreach to align with your target audience.

By Andrew Hutchinson • Dec. 13, 2024

Meta’s Testing Options To Hide Like Counts on Reels, Replies on Threads

Meta continues to add more options to control which performance metrics are displayed on your profile.

By Andrew Hutchinson • Dec. 10, 2024

Instagram Launches Trial Reels for Audience Sampling

A new way to test response to your Reels before publishing.

By Andrew Hutchinson • Dec. 10, 2024

Meta Expands Penalty Avoidance Education to Instagram Creators

Now, Instagram creators will also be given a warning for first violations.

By Andrew Hutchinson • Dec. 9, 2024

Meta Shares Insight Into ‘Q5’ Marketing Opportunities [Infographic]

More reach, less competition? Some key opportunities of note. 

By Andrew Hutchinson • Dec. 9, 2024

Meta Interviews Marketing Leaders for New ‘Performance Talks’ Hub

The video series includes pointers on Meta’s automated Advantage+ ads, Reels, audience growth tactics and more.

By Andrew Hutchinson • Dec. 4, 2024

Meta Announces Interactive Updates for Broadcast Channels

Users’ broadcast channels will remain a singular stream of updates, with new options for messaging, chat prompts and analytics. 

By Andrew Hutchinson • Dec. 4, 2024

Meta’s Past Experiences Cast Doubt on Musk’s ‘Everything App’ Plan

While Elon Musk’s wants to build an ‘everything app,’ Meta’s attempts at the same have repeatedly fallen short.

By Andrew Hutchinson • Dec. 3, 2024

Meta Seeks To Ease Tensions With Trump While Outlining Election Integrity Efforts

Meta’s looking to appease Trump’s concerns with its political efforts. 

By Andrew Hutchinson • Dec. 3, 2024

Meta Implements New Requirements for Financial Services Ads in Australia

The requirements aim to address the rise of “celeb-bait” scams. 

By Andrew Hutchinson • Dec. 2, 2024

Meta Shares Insight Into the Performance of Its AI-Based Ad Elements

Its AI ad tools are driving return on ad spend and conversions for advertisers, Meta reported. 

By Andrew Hutchinson • Dec. 2, 2024

Instagram Launches ‘Collage’ Option for Stories

A new visual composition option for your Stories.

By Andrew Hutchinson • Nov. 26, 2024

Social Platforms Are Running Disruptive Promotions for Their Own Products

Social platforms are running some big in-stream promotions for their own products this year.

By Andrew Hutchinson • Nov. 26, 2024

Where Each of the Big Social Platform Stands on External Links

Are links being throttled on all of the big social apps?

By Andrew Hutchinson • Nov. 25, 2024

Instagram Adds New Stickers, Location Sharing in DMs

New IG updates for the holidays.

By Andrew Hutchinson • Nov. 25, 2024