Meta’s Apps Continue To Dominate the Download Charts

Meanwhile, X is well outside the top performers. 

By Andrew Hutchinson • June 24, 2024

Meta Brings Its AI Chatbot to Indian Users

Meta continues to push its new AI chatbot.

By Andrew Hutchinson • June 24, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Instagram Experiments With Chat Widgets to Prompt More Engagement

Chat widgets would enable users to add additional indicators into their chats.

By Andrew Hutchinson • June 23, 2024

Instagram Adds Music for Carousel Posts With Video

Another music integration from IG. 

By Andrew Hutchinson • June 19, 2024

Instagram Adds Live Streams for Close Friends Only

A new way to encourage more intimate sharing in the app.

By Andrew Hutchinson • June 19, 2024

X Is Losing Ground as a News Source per Report

Despite Elon Musk’s efforts to make X a more trusted news source, consumers are still wary.

By Andrew Hutchinson • June 17, 2024

Instagram Tests Creator Insights Profile Performance Overview for Brands

A new way to glean quick insight into creator profiles in-app.

By Andrew Hutchinson • June 16, 2024

Threads Tests Updated Link Preview Display for Instagram Posts

The process displays single image and carousel posts from Instagram as full-size images in Threads, with the creator’s handle overlaid. 

By Andrew Hutchinson • June 12, 2024

Instagram Will Soon Enable Creators To Build AI Versions of Themselves

The main aim, Meta says, is to assist popular creators in dealing with admin tasks, like responding to fan comments.

By Andrew Hutchinson • June 12, 2024

Instagram Tests New Ads Overlaid on User Stories

Another disruptive ad format in testing at IG.

By Andrew Hutchinson • June 12, 2024

Instagram Chief Shares Insights Into Its Algorithms, Creator Monetization and More

The in-depth discussion with Adam Mosseri about the state of Instagram includes insights into the most important factors that define post reach.

By Andrew Hutchinson • June 10, 2024

No, You Can’t Opt Out of Meta Using Your Posts for AI Training

Yes, Meta is using your public posts to train its AI systems.

By Andrew Hutchinson • June 9, 2024

Instagram’s Experimenting With Virtual Pets for Stories

A new way to incentivize IG Stories engagement may be on the horizon via virtual pets that change in appearance based on how many likes a post gets.

By Andrew Hutchinson • June 9, 2024

Instagram Experiments With Audience Feedback for Unpublished Reels Clips

See what people think of your Reels before posting to everybody.

By Andrew Hutchinson • June 6, 2024

Instagram Tests Text Overlays and Image Formatting Within Carousel Posts

New options for your IG carousels.

By Andrew Hutchinson • June 5, 2024

Instagram Clarifies Advice on Single Word CTAs and Longer Reels

Instagram sparked confusion recently when it noted that single word comments can trigger anti-spam measures.

By Andrew Hutchinson • June 5, 2024

Instagram Adds New Features for Broadcast Channels

More ways to engage with your top fans in the app.

By Andrew Hutchinson • June 5, 2024

Meta Announces Dates for Its 2024 Connect VR/AI Conference

Connect is where meta has announced a range of major projects and developments.

By Andrew Hutchinson • June 3, 2024

Meta Offers Money Back Guarantee for Verified Subscribers

Meta’s offering some users a two-week, money back guarantee.

By Andrew Hutchinson • June 2, 2024

Instagram’s Testing Video Ads That Stop You From Scrolling Further

Unskippable video ads could be coming to your main IG feed.

By Andrew Hutchinson • June 2, 2024

Instagram Says Using Certain CTAs Can Impact Post Reach

Instagram posted, then deleted, a video advising against using certain calls to action.

By Andrew Hutchinson • June 2, 2024

Instagram Rolls Out New Notes Features, Including Likes

Notes has proven particularly popular with teen IG users.

By Andrew Hutchinson • May 30, 2024

Instagram Implements More Protection Measures for Teens

Instagram’s adding more protection options for youngsters.

By Andrew Hutchinson • May 30, 2024

Instagram Shares More Info on the Distribution of Longer Reels Clips

While you can post longer Reels clips, you probably want to avoid it most of the time.

By Andrew Hutchinson • May 29, 2024

Celebrities Who Earn the Most on Instagram [Infographic]

Some insight into how much money celebrities are really making from their Instagram profiles.

By Andrew Hutchinson • May 29, 2024