Instagram Chief Says Follower Counts Are Not a Good Indicator of Account Value

Adam Mosseri says that engagement is a better metric to focus on.

By Andrew Hutchinson • April 2, 2024

Instagram Shares Tips To Help Create More Standout Stories

Some considerations for your IG Stories approach.

By Andrew Hutchinson • April 1, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Meta Adds New Insight and Targeting Options for Advantage+ Shopping Campaigns

Some new options to improve your campaign targeting.  

By Andrew Hutchinson • April 1, 2024

Instagram Tests Blend Feed for Private Content Sharing

Instagram continues to lean into private engagement in the app.

By Andrew Hutchinson • March 28, 2024

Instagram Tests Option To Comment on Specific Frames Within a Carousel Update

This could help to drive more focused engagement in the app.

By Andrew Hutchinson • March 25, 2024

Meta’s Move Away From Political Content Makes Sense

Meta’s making political content opt-in, and there’s good reason for the shift.

By Andrew Hutchinson • March 24, 2024

Instagram Updates Hashtag Search To Broaden Discovery

The update will make it easier to find related content from all elements of the app.

By Andrew Hutchinson • March 21, 2024

Meta Offers To Halve the Price of Its Ad-Free Subscription Package in the EU

Meta's looking to provide an ad-free subscription package to align with new EU regulations. 

By Andrew Hutchinson • March 19, 2024

Instagram’s Testing Longer Reels To Maximize Engagement

Some users are now being prompted to post longer video clips. 

By Andrew Hutchinson • March 18, 2024

Instagram Launches Ads With Promo Codes To Entice Purchase Activity

A new way to entice direct sales from your IG promotions.

By Andrew Hutchinson • March 18, 2024

Instagram Experiments With More Frames Within Carousel Posts

For brands, the move could facilitate providing additional context on product announcements and listings.

By Andrew Hutchinson • March 14, 2024

Meta Announces Shutdown of Its CrowdTangle Monitoring App

Meta's moving on from its platform monitoring tool.

By Andrew Hutchinson • March 14, 2024

Meta Considers New Elements for Its Verified Subscription Package

Meta’s testing the waters on new incentives to drive Verified take-up.

By Andrew Hutchinson • March 12, 2024

Instagram Is Experimenting With an Option To Add Files to DMs

Another step in Meta’s messaging integration plan?

By Andrew Hutchinson • March 12, 2024

Instagram’s Experimenting with a New ‘Spins’ Option To Facilitate Trend Participation

A new way to encourage participation via Reels.

By Andrew Hutchinson • March 12, 2024

Meta Announces Updates to Advantage+ and Shopping Ads

A heap of new updates for retailers and those using Meta’s automated ad tools.

By Andrew Hutchinson • March 12, 2024

Social Platform Image Size Requirements 2024 [Infographic]

Ensure your visuals look their best with this reference listing.

By Andrew Hutchinson • March 4, 2024

Instagram Launches New DM Updates, Including Message Editing and Pinned Chats

Instagram says that more photos and videos are now shared in DMs than in any other element of the app. 

By Andrew Hutchinson • March 4, 2024

Meta Will Stop Paying Australian Publishers for Content as Part of Its Shift Away From News

Meta continues to cut ties with news publishers.

By Andrew Hutchinson • March 1, 2024

Instagram Highlights High-Performing Brand Marketing Concepts [Infographic]

Some handy pointers for your IG marketing approach. 

By Andrew Hutchinson • Feb. 29, 2024

New Report Looks at Social Platform Performance Benchmarks for Brands

New insights to assist in your performance measurement.

By Andrew Hutchinson • Feb. 29, 2024

Instagram Adds In-Stream Safety Alerts To Improve Scam Awareness

The alerts will be shown at the time a user gets a potentially scammy request, which could make them more effective.

By Andrew Hutchinson • Feb. 29, 2024

Meta Shares Tips on How To Avoid Apple’s In-App Fees [Infographic]

A handy reminder on how to avoid Apple's new fees on boosted posts.

By Andrew Hutchinson • Feb. 26, 2024

Instagram Experiments with New ‘Friend Map’ Live Location Display

The new feature could facilitate more IRL connection and be a consideration for marketers with physical locations.

By Andrew Hutchinson • Feb. 26, 2024

Instagram Tests Live-Stream Games to Enhance Engagement

A new way to engage viewers on IG. 

By Andrew Hutchinson • Feb. 25, 2024