Twitter Implements Prioritized Display of Tweets from Twitter Blue Subscribed Accounts

Twitter's decision to amplify tweets from paying subscribers could lead to significantly less tweet engagement.

By Andrew Hutchinson • April 25, 2023

Twitter Shares New Data on Video Consumption Trends, Focusing on the SEA Region

Some new notes on evolving video consumption trends via tweet.

By Andrew Hutchinson • April 25, 2023

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Twitter Reinstates Free Blue Checkmarks for Accounts with Over a Million Followers

Twitter's new push on verification is not going how Musk and Co. had planned.

By Andrew Hutchinson • April 23, 2023

Twitter Removes State Affiliated and Government Funded Media Labels

The change was implemented as Twitter removed legacy blue ticks.

By Andrew Hutchinson • April 21, 2023

Twitter Says That All Advertisers Will Now Have to Pay for Verification in Order to Run Ads in the App

You want to run a promoted tweet campaign, you'll need to be a paying subscriber.

By Andrew Hutchinson • April 21, 2023

Twitter Removes Legacy Blue Ticks, Which Will Impact the Broader News Ecosystem

The move will further erode trust in the app, which is the opposite of Musk's stated aim.

By Andrew Hutchinson • April 20, 2023

How Brand Safe is Twitter Under Elon Musk?

Is hate speech on the rise via tweet? A look at the various reports and analyses.

By Andrew Hutchinson • April 20, 2023

Microsoft Drops Twitter from its Social Media Management Platform

The change could be another blow to Twitter's struggling ad business.

By Andrew Hutchinson • April 19, 2023

Twitter Brings Back Keyword Targeting for Ads, Which it First Added in 2013

Twitter says this is 'new', but it's not really.

By Andrew Hutchinson • April 18, 2023

Twitter Removes Rules Designed to Protect Transgender Users in the App

Twitter's rules are increasingly shifting into line with Elon Musk's personal ideologies.

By Andrew Hutchinson • April 18, 2023

Twitter Shares Tips on How Marketers Can Tap Into Discussion Around Sports Events

Sports discussion can be a great way to boost your brand awareness and messaging.

By Andrew Hutchinson • April 17, 2023

Twitter Adds Transparency to Shadow Bans as it Moves to Allow More Kinds of Speech

The new labels will let users know when their tweets have been shadow banned.

By Andrew Hutchinson • April 17, 2023

Twitter Moves to the Next Stage with DM Encryption

Full messaging encryption will provide more assurance for Twitter users.

By Andrew Hutchinson • April 16, 2023

Twitter Launches Verified Organizations Globally, the Next Element in its Subscription Revenue Push

Should you pay up for Twitter's new brand verification program?

By Andrew Hutchinson • April 16, 2023

Twitter Blue Subscribers Can Now Post 10k Character Tweets

Super long tweets incoming...

By Andrew Hutchinson • April 14, 2023

Twitter’s Re-Launching its Creator Subscription Program, with Lower Barriers for Entry

Now, more creators will be able to generate revenue from their Twitter presence.

By Andrew Hutchinson • April 13, 2023

Will Major Publishers Leaving Twitter Spark a Bigger Shift Away from the App?

Twitter risks losing relevance, as more publishers consider their future in the app.

By Andrew Hutchinson • April 13, 2023

Is Hate Speech on the Rise at Twitter 2.0?

External reports claim hate speech is up via tweet, but Twitter claims the opposite.

By Andrew Hutchinson • April 12, 2023

Elon Musk Invests Millions into Generative AI Project for Twitter

Generative AI could be coming to tweets.

By Andrew Hutchinson • April 11, 2023

Twitter Announces that Legacy Blue Checkmarks Will be Removed on April 20th

Elon Musk has confirmed the date, continuing his long history of references to 4/20.

By Andrew Hutchinson • April 11, 2023

Twitter Inc. Merged into X Corp. As Part of the Next Evolution of the App

The next step in Musk’s grand vision for facilitating payments in the app.

By Andrew Hutchinson • April 10, 2023

Twitter Removes Restrictions on Russian and Chinese State Media Accounts

Elon Musk continues his free speech push, which will put more reliance on community moderation. 

By Andrew Hutchinson • April 9, 2023

Twitter Restricts Linkage to Substack, Raising Questions About ‘Free Speech’ in the App

Elon Musk’s ‘free speech’ ethos clearly has limits...

By Andrew Hutchinson • April 7, 2023

Twitter Promotes Updated Visual Branding Offerings as it Looks to Secure More Ad Spend

Twitter’s tweaked its visual branding options, which could help to spark more interest.

By Andrew Hutchinson • April 6, 2023

Twitter Implements its 50% Ad Reduction Incentive for Twitter Blue Subscribers

Twitter has announced that its 50% ad reduction offering is now live - though it’s not quite 50%.

By Andrew Hutchinson • April 6, 2023