Augie Ray
Managing Director - Experiential MarketingI am an interactive and experiential marketer with a special interest in social media and consumer-welcome or -desired marketing strategy. In addition to being the Managing Director of Experiential Marketing at Fullhouse, I also co-own a pet business with my spouse. This includes an offline pet boutique, Metropawlis.com, and an online store dedicated to pet strollers JustPetStrollers.com.
215 articles by Augie Ray
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Why Ratings and Reviews Suck and How to Save Them
Feb. 13, 2012 -
What is Social Business?
Nov. 28, 2011 -
Five Reasons NOT to Monetize Social Media
Sept. 2, 2011 -
Help! Marc Andreessen's Software is Eating our Future!
Aug. 25, 2011 -
The Missing Social Media Link: Acknowledging Praise and Content
Aug. 22, 2011 -
Asynchronous Transparency: Are Consumers & Brands Playing by the Same Social Media Rules?
Aug. 2, 2011 -
Social Media and Google+: Figures Don't Lie, but...Many are Wrong
July 13, 2011 -
Learn From My Facebook Flub: Two Lessons to Keep You Safe
May 26, 2011 -
Three Qualities You Don't Know You Need in a Social Media Leader
May 16, 2011 -
Where Advocacy Comes From (Hint: Not Social Media) (Part 2 of 2)
March 29, 2011 -
This Is What Advocacy Looks Like (Part 1 of 2)
March 28, 2011 -
Why You (and the People You Know) Need LinkedIn Now
March 21, 2011 -
My blog: The End of the Road or a Change of Lanes?
March 16, 2010 -
How Do You Keep Mass Influencers Engaged? An Example from TripAdvisor
March 8, 2010 -
Single ID: What Consumers Think and Why It May Not Matter
Feb. 23, 2010 -
Google, Gmail, Relevance Filtering & the Future of Social Media
Feb. 9, 2010 -
My Thoughts on Forrester, Analysts, and Blogging
Feb. 7, 2010 -
Who is the MVP of the Marketing Bowl: Social Media or Super Bowl Ads?
Jan. 31, 2010 -
Is Twitter Fading? For Marketers It's not Twitter that Matters but Twitterers
Jan. 20, 2010 -
Marketing is NOT Changing; Just Ask Paul Revere
Dec. 27, 2009 -
2010: The Year Marketing Dies...
Dec. 17, 2009 -
Passion: The Defining Success Factor in the 21st Century?
Nov. 30, 2009 -
Chip Conley and Authenticity vs. Transparency : Which is More Important?
Nov. 7, 2009 -
The Principle of Transparency: A Tale of Two Employers
Oct. 28, 2009 -
Marketing is NOT Changing; Just Ask Paul Revere
Oct. 27, 2009