Eric Garulay

Digital Marketing Manager, Pearson

Eric Garulay is a digital marketing and social media strategist holding the position of Digital Marketing Manager with Pearson, the world's largest educational publisher. You might know Pearson better by its imprint brands which include: Penguin, Financial Times, Addison-Wesley, Prentice Hall, and many more. With fluency in both marketing and technology; and a background in product marketing and media influence, Eric operates at the cutting-edge of modern publishing and media convergence. His work leveraging content and emerging digital technologies, platforms, and channels, to influence business and consumer purchase behaviors and build long-term loyalty to Pearson's imprint brands and web portals has contributed to Pearson's success as the leading learning company. Eric is a skilled content marketing practitioner -- creating, curating, and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action. Eric is experienced with social media marketing -- using Facebook, LinkedIn, YouTube, Twitter, iTunes, and Google+, to reach new audiences and sell more products using content lure strategies. Eric also understands how to establish smart KPI's and deliver results through measurement and optimization of unified digital channels: mobile, social, and web. He utilizes a robust suite of web and social analytics tool sets to improve campaign efficacy using data-driven decisions informed by: Lithium, Radian6, HootSuite, YouTube Analytics, WebTrends, Google Analytics, and others. Eric is the Founder and Executive Producer of the OnPodcast Video Network; which reaches millions of viewers with free educational interviews and tutorials, on a wide variety of technology topics, featuring top technologists, tech experts, authors, trainers, and inventors.