Eric Melin
Senior Social Media Community Manager, Callahan Creek | @SceneStealrEricAn award-winning marketing and communications specialist, Eric is the Senior Social Media Community Manager for specialty marketing agency Callahan Creek, and the social chair for AAF-KC. He is also the 2013 Air Guitar World Champion.
Callahan Creek unlocks the power of category enthusiasts and turns them into brand advocates. Air guitar provides boundless entertainment and helps musicians realize their full creative potential, according to a recent Cambridge study.
28 articles by Eric Melin
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How to Merge Your Professional and Personal Brand
April 7, 2015 -
Powerful Content Marketing Isn't All About Your Product
March 4, 2015 -
This Public School District Can Teach Brands to Embrace Social Media
Feb. 4, 2015 -
Brands: Don't Be Afraid to Market Sideways
Oct. 30, 2014 -
Future of Marketing Requires Wider Perspectives and Engaged Communities
Oct. 15, 2014 -
How Air Guitar Became a Template for All My Creative Marketing Strategy
July 3, 2014 -
Apply Social Listening in These 8 Ways Across Your Company
June 11, 2014 -
Your Brand Strategy Is Only as Good as Your Social Data
May 30, 2014 -
4 Social Media Trends Already Shaping 2014 [INFOGRAPHIC]
May 9, 2014 -
Facebook Pay-to-Play Model Should Be a Wake-up Call to Marketers
April 29, 2014 -
How Social Media Amplifies Content Marketing and SEO
April 21, 2014 -
How Financial Companies Build Trust Through Social Media
April 8, 2014 -
Top 5 Goals for Nonprofits on Social Media and Step One to Achieving Them
April 1, 2014 -
Big Opportunity for Social Media Campaigns with Emotional Appeal
March 18, 2014 -
Social Metrics from the Starbucks "F" Word Crisis
Feb. 26, 2014 -
The Collaborative Economy Is Changing How People Do Business
Feb. 11, 2014 -
Arby's Biggest Social Win Ever Comes from Listening
Jan. 31, 2014 -
Social Media for Healthcare Providers in 5 Steps
Jan. 26, 2014 -
Yeah, It's Public! Prank Video Exposes Lack of Social Media Privacy [VIDEO]
Nov. 22, 2013 -
How Are B2B Marketers Finding Success? [INFOGRAPHIC]
Nov. 21, 2013 -
How to Drive Social Engagement for Nonprofits [SLIDESHARE]
Nov. 20, 2013 -
4 Lessons from the White House for Brands With Tweeting Employees
Nov. 6, 2013 -
How Financial Firms Can Build Trust Through Social Media
Oct. 29, 2013 -
Social Media Statistics That Affect Your Marketing Plan [INFOGRAPHIC]
Feb. 6, 2013 -
Twitter Bot Tests Limits of Social Authenticity
June 29, 2012