Ethan Hays is the Search Director at gyro, the global ideas shop. Prior to joining gyro he was at Uptake Networks, recently acquired by Groupon, where he was Director of Revenue. Prior to Uptake, he was Principal SEO Engineer at leading SEO firm Stone Temple Consulting working with "The Art of SEO" author Eric Enge. Ethan has helped companies grow millions of monthly visitors through high-margin SEO traffic, gain customer loyalty via social media and email, and use paid search for testing and driving specific conversion outcomes. He also helps companies align the specific business outcomes that their web marketing channel needs to deliver, with the needs of their audience(s), and their overall brand strategy.