22 articles by Mark Johnson

• Loyalty in the Digital World

  Feb. 15, 2012

• Rethinking Approaches to Customer Loyalty

  Feb. 1, 2012

• How to Use Customer Intelligence to Determine What Your Customers Want (guest post)

  Nov. 16, 2011

• Deepen or Cheapen? Loyalty in the Age of the Deal (guest post)

  Nov. 2, 2011

• A Demand for Relevance and Respect

  Oct. 26, 2011

• Leveraging the Different Shades of Social: Social Web, Social Responsibility, Social Gaming

  Oct. 19, 2011

• Surviving Tough Times: Using Technology to Enhance Customer Experiences and Drive Brand Loyalty in a Challenging Economy

  Oct. 11, 2011

• System Overload: Optimizing the Customer Experience in the Face of Device Proliferation

  Oct. 5, 2011

• Loyalty Starts at Home

  Sept. 28, 2011

• Top-100 Loyalty Leaders for 2011

  Sept. 21, 2011

• Consumer Engagement with Social Media Is High on Priorities for Marketers in 2012

  Sept. 20, 2011

• Reconnecting Fragmented Audiences in an Online World

  Sept. 7, 2011

• New Technologies Turn Plastic Cards into Merchant Loyalty Devices

  Aug. 30, 2011

• Twitter's Instant Gratification, Feedback Appeals to Airlines

  Aug. 18, 2011

• QR Codes Drive Customer Engagement

  Aug. 15, 2011

• Consumers Are Like Teenagers: Why Multi-Channel Engagement is Key

  July 26, 2011

• Loyalty in the Age of Entitlement

  July 20, 2011

• Tracking the Voice of the Customer Hub

  July 19, 2011

• Gamification is More Than Just Fun and Games

  July 1, 2011

• Digital Coupons: How Loyalty Programs Will Cash In

  June 8, 2011

• New Social Media Technologies are Plentiful. What's Going to Make Them Different?

  June 3, 2011

• Experiences - Not Coupons - Create Loyalty

  May 18, 2011