Louis Pagan has been involved in the social web since 2003, and as a pioneer in the Latino blogosphere he has a unique perspective and maintains an intimate knowledge and understanding of social media. With Latino Rebranded, Pagan spearheads his efforts, ideas and contributions to Latino social media. On a grander scale Latino Rebranded is a discussion and representation of Latino social media as a whole. Currently Pagan is the managing partner for Hispanicize, a B2B devoted to providing Latino bloggers, brands and agencies with the Hispanic social media resources and insights they need to succeed.