Matt Ceniceros is focused on understanding how the collision of the marketing, corporate communications and digital marketing disciplines impacts the way consumers engage with business. He has extensive experience in executing reputation management and thought leadership programs through the use of traditional media relations, as well as social and digital media.
Matt is a thought-leader in the B2B marketing industry having been an instrumental change agent for a number of companies while serving in both leadership and adviser roles. Matt architected the social media program at FedEx, used global social media to strengthen online and business relationships in the solar and semiconductor industry, and currently is helping brand and communicate one of the largest sales transformations in corporate America.
He has been recognized as a top corporate social strategist by Altimeter Group, and his views have been published in the AMEX Open Forum. Several traditional and social media programs he's developed have been featured in industry publications.
Matt graduated from Texas State University and served as president of the PRSSA chapter and other student organizations. He has sat on the board of directors for the PRSA Silicon Valley and Austin chapters.
2 ARTICLES BY Matt Ceniceros
- June 12, 2014 The Social World Cup
- April 1, 2014 Did MLB Set the New Standard for Social Media Listening Command Centers?